Maxine Drake

FEBRUARY 21, 2025

When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post?

Social Media 52

Social Media Lash Extensions Waxing Facials 52

MedEsthetics

MARCH 24, 2025

The "swiping" effect has pressured users to undergo cosmetic treatments. Since the Covid-19 pandemic, dating apps have reported a significant increase in users.

Social Media 78

Social Media Treatments 78

The Dermatology Digest

APRIL 1, 2024

April is Rosacea Awareness Month, and the American Acne and Rosacea Society (AARS) members are sharing #RosaceaFacts and highlighting the availability of effective treatments for the condition. As part of its efforts, AARS has published a social media toolkit for use by its professional members.

Social Media 48

Social Media Rosacea Dermatology Treatments 48

AAAMS

DECEMBER 19, 2024

Heres why it appeals to so many medical professionals: High Demand: Patients are increasingly seeking non-invasive cosmetic treatments, creating a steady demand for trained practitioners. Understanding patient safety protocols and treatment planning. Aesthetic medicine is one of the fastest-growing fields in healthcare.

Social Media 52

Social Media Training Work-Life Balance Microneedling 52

The Dermatology Digest

APRIL 12, 2024

Using social media to gather information and answer questions about plastic and reconstructive surgery can enhance patient empowerment, potentially leading to increased autonomy and better decision-making, according to a study in the April issue of Plastic and Reconstructive Surgery. ” Dr.

Social Media 36

Social Media Surgery Consultations Consultation 36

My Salon Suite

NOVEMBER 9, 2024

Highlight what sets your business apart—whether it’s a signature treatment, unique wellness products, or personalized customer interactions. Consider offering discounts on treatments, bundling services at a reduced rate, or creating limited-time packages that combine some of your most popular services.

Social Media 98

Social Media Marketing Salon Sales 98

MedEsthetics

JANUARY 24, 2024

Gediminas Samulenas, M.D., a surgeon at Nordesthetics clinic, shared how he has seen a connection between shifting societal perceptions and the increase in cosmetic procedures.

Social Media 78

Social Media Clinic Treatments 78

Artistic Nails & Beauty Academy - Beauty Industry

SEPTEMBER 30, 2022

With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. We created a guide to help you grow your social presence and make it a successful one.

Social Media 40

Social Media Branding Tools Marketing 40

The Dermatology Digest

MARCH 3, 2025

The campaign will also include social media and online video. .” The Unbeatable Performance campaign will feature Maher in a variety of content, including a modern recreation of the brand’s beloved girl-and-dog pose used on product packaging and in the brand’s marketing.

Medical Grade Skincare 74

Medical Grade Skincare Social Media Branding Skin Health 74

Lipgloss and Aftershave

MARCH 29, 2025

As always, we were thrilled to be the Official Social Media Commentators for IECSC, delivering real-time trend coverage, highlighting emerging technologies, and celebrating the brands and professionals shaping the future of aesthetics. Skincare introduced the CARBONETIX Treatment, blending science + performance for max glow.

Social Media 52

Social Media Innovations Technology Skincare 52

Aesthetics Exposed

MARCH 13, 2018

Retail recommen­dations include treatment masks, exfoliators and home devices such as LED so the client can treat themselves at home. Treatment and Product Pairings Pairing products with services is a great way to get clients introduced to home care. The understanding should be “this treatment works in conjunction with this product.”

Sales 195

Sales Social Media Makeup Marketing 195

Spa Executive

MARCH 14, 2025

With analog travel, people are craving genuine, unfiltered interactions where a moment is savored rather than captured for social media. People are craving genuine, unfiltered interactions where a moment is savored rather than captured for social media.

Social Media 52

Social Media Hospital Technology Branding 52

Skin Inc

SEPTEMBER 12, 2024

As an esthetician, have you found yourself scrolling through social media and feeling frustrated by the often-misleading information on skin care treatments and products recommended by influencers without an esthetic license

Social Media 83

Social Media Ingredients Esthetics Esthetician 83

AAAMS

DECEMBER 16, 2024

Patients today seek treatments that offer impressive results with minimal downtime, making these procedures a must-know for practitioners aiming to stay ahead of the curve. Why Non-Surgical Treatments Are on the Rise Non-surgical cosmetic procedures are transforming the landscape of aesthetic medicine.

Chemical Peels 52

Chemical Peels Microneedling Social Media Surgery 52

The Dermatology Digest

NOVEMBER 27, 2024

They’ll go to the gym, and they get some aesthetic treatments, increasing overall acceptability of aesthetics. There are different types of specialties now doing treatments, whether it be nurse practitioners or general practitioners in certain markets. They might be offering treatments where shops are vs. in doctor’s offices.

Injections 74

Injections Social Media Networking Ethics 74

Dermatology Times

JULY 24, 2024

Social media misinformation related to acne vulgaris may require clinician intervention when discussing treatment with patients.

Social Media 78

Social Media Treatments 78

Nutritional Aesthetics Alliance

JUNE 23, 2024

While many people are familiar with AI for generating fun images on social media, its uses for small business owners go way beyond images. AI has the potential to transform industries like skincare by analyzing high-resolution images to detect anomalies and offer insights for personalized treatments. 00:17:36] The power of AI.

Marketing 195

Marketing Tools Branding Innovations 195

My Salon Suite

DECEMBER 19, 2023

Consider incorporating services like deep conditioning treatments, color touch-ups, or styling sessions. Promote these packages through your social media channels, email newsletters, and within your salon space. Stay Active on Social Media: Social media is a powerful tool for independent hairstylists.

Social Media 98

Social Media Client Retention Client Communication Salon 98

Lydia Sarfati

FEBRUARY 12, 2024

According to “ Prejuvenation: The Global New Anti-Aging Trend ”published in the Aesthetic Surgery Journal Open Forum, “Gen Z, being the first digital generation, relies heavily on social media and the internet for skincare and aging advice, leading to a dynamic sharing and dissemination of information on aesthetic dermatology within this generation.

Treatments 105

Treatments Combination Skin Vitamin C Skin Types 105

American Esthetician Organization

OCTOBER 13, 2023

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

Tools 88

Tools Marketing Esthetician Social Media 88

Maxine Drake

APRIL 10, 2025

A true medical spa, also called a med spa, is a clinical environment that delivers results-driven aesthetic treatments. Think Botox, dermal fillers, microneedling, laser treatments, radiofrequency, and medical-grade peels. Its a clinical business that delivers serious results through treatments that require medical oversight.

Medical 52

Medical Med Spa Chemical Peels Social Media 52

Atelier Esthetique Institute of Esthetics

MAY 1, 2024

One of the greatest aspects of working as an esthetician is the ability to build your own client base and create your own treatment plans, and many estheticians often make their own independent companies after some time. Are you using social media or other forms of advertising? Are you a master at facial treatments?

Client Retention 139

Client Retention Esthetics Esthetician Social Media 139

The Dermatology Digest

OCTOBER 29, 2024

“Families often shoulder the physical and emotional struggles, providing crucial support as they navigate the complexities of care and treatment together.” ” IFPA urges healthcare providers, communities, and policymakers to recognize the central role families play and ensure they receive the resources and support they need.

Social Media 36

Social Media Management Dermatology Treatments 36

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! Strategy 3: SMS Campaigns Utilize SMS marketing to send promotional offers and timely reminders directly to customers.

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

SEPTEMBER 25, 2023

Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry.

Marketing 88

Marketing Esthetician Social Media Branding 88

Renee Rouleau

JANUARY 21, 2025

But for the skin, I like to leave those for retinol, prescription retinoids, at-home peels, my 7-day skin challenge and professional treatments like micro needling, dermaplaning, lasers (like the Moxi laser I had done on my own skin ) and chemical peels. Much to what social media tries to tell you!) Always in the morning.

Vitamin C 195

Vitamin C Ingredients Collagen Hyperpigmentation 195

The Dermatology Digest

DECEMBER 30, 2024

Two insightful webinars were presented this year, both moderated by Dr. Barbosa, including, “Social Media Masterclass” with Corey L. Adotama and Kwatra “Social Media Misinformation” with Drs. Barbosa and Luke “Acne in Skin of Color” with Drs.

Webinar 78

Webinar Education Social Media Dermatology 78

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 18, 2023

We’ll explore digital channels, community engagement strategies, purposeful content creation techniques as well as how to get the most out of social media platforms. Health and wellness marketers can use social media to effectively promote awareness and share accurate health messaging. Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 20, 2023

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

Marketing 88

Marketing Social Media Branding Sales 88

Eminence Organics

APRIL 16, 2024

With its vibrant yellow hue, turmeric has gained a glowing reputation in the beauty world, and you've likely seen recommendations for turmeric face masks popping up on your social media feeds. Turmeric face masks are extremely popular, but there is a difference between a DIY turmeric face mask and a professional treatment.

Social Media 98

Social Media Exfoliation Scarring Dark Spots 98

Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. Advertise Special Treatments and Products If you have a special sale for a specific treatment or product, Tik Tok is a great way to advertise it.

Esthetician 78

Esthetician Marketing Social Media Esthetics 78

The Dermatology Digest

FEBRUARY 17, 2025

The increased popularity of these procedures may be associated with social media content that expose teens to idealized images of faces and bodies, Woolford says. The nationally representative poll is based on responses from 989 parents of children aged 13-17 surveyed in August 2024.

Social Media 57

Social Media Hair Removal Safety Surgery 57

American Esthetician Organization

OCTOBER 16, 2023

Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales. The popularity of social media has made it easier than ever before for brands to make an impression on customers, encouraging them to purchase products from skincare companies.

Sales 88

Sales Marketing Skincare Social Media 88

The Dermatology Digest

JANUARY 8, 2025

Of the 63 medical spas reviewed, 73% of treatments involving injections were performed by non-physicians. The study also found on most of the available websites and social media accounts for the medical spas that it was unclear whether the cosmetic medical procedures would be performed by a physician or a non-physician.

Medical 36

Medical Social Media Safety Training 36

American Esthetician Organization

OCTOBER 4, 2023

What’s more, it’s also key to stay active on digital platforms such as social media channels and directories to gain visibility from potential clients. Utilize this feature of social media carefully as it’s an effective way of connecting with customers which also helps build trust among potential clientele.

Marketing 88

Marketing Social Media Branding Therapy 88