Pivot Point International

SEPTEMBER 3, 2024

Offering a range of interactive tools that make learning engaging and effective. Click here to see our entire Content Partner library, complete with catalogs that include business skills, money management, social media marketing, product knowledge and advanced beauty education.

Social Media 102

Social Media Sustainability Download Education 102

American Esthetician Organization

OCTOBER 2, 2023

Key Takeaways Comprehensive digital marketing is an essential tool for cosmetologists to promote their services and engage with potential customers. Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 9, 2023

Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. Implement email marketing strategy Email marketing is an integral part of salon marketing and a powerful tool for connecting with different target audiences.

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 16, 2023

Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales. The popularity of social media has made it easier than ever before for brands to make an impression on customers, encouraging them to purchase products from skincare companies.

Sales 88

Sales Marketing Skincare Social Media 88

American Esthetician Organization

SEPTEMBER 25, 2023

Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

SEPTEMBER 27, 2023

Utilize Digital Marketing Strategies Leverage social media marketing, influencer collaborations and content marketing to reach target customers and build brand awareness. Social media marketing Building a strong social media presence on platforms like Facebook and Instagram is key for successful skincare marketing.

Marketing 88

Marketing Skincare Social Media Branding 88

My Salon Suite

DECEMBER 19, 2023

Promote these packages through your social media channels, email newsletters, and within your salon space. Stay Active on Social Media: Social media is a powerful tool for independent hairstylists. Create attractive seasonal packages that offer a mix of services at a discounted rate.

Social Media 98

Social Media Client Retention Client Communication Salon 98

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Embed social media widgets on all pages of the site so users can easily connect with your business on their preferred platforms without leaving your website or blog posts.

Marketing 88

Marketing Social Media Networking Therapy 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 4, 2023

Optimizing your website for search engines & listing yourself on reputable directories can help increase visibility and generate leads whilst content creation & video marketing are effective tools for boosting engagement levels over time.

Marketing 88

Marketing Social Media Branding Therapy 88

AAAMS

JULY 21, 2023

With the right marketing tools, you can attract and retain more patients. You can establish a strong social media presence, showcase before and after photos, utilize patient testimonials, develop a referral program and offer discounts to grow your business. Effective marketing is essential for aesthetic clinics.

Social Media 52

Social Media Marketing Consultation Consultations 52

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Networking Branding 52

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.

Marketing 88

Marketing Therapy Med Spa Social Media 88

Eminence Organics

SEPTEMBER 12, 2023

Jade Roller & Gua Sha Benefits Written By: Thea Christie You’ve seen them everywhere, but have you ever wondered whether tools like jade rollers and gua sha actually provide face lifting results that last? What Are Jade Rollers & Gua Sha Tools? Jade rollers and gua sha are are tools that date back to seventh century China.

Facial Massage 97

Facial Massage Tools Facials Social Media 97

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

Associated Skin Care Professionals

AUGUST 25, 2023

The Esthetics Entrepreneur Award includes a Bioelements opening order plan for estheticians to launch their start-up esthetic spa business, plus education, a Bioelements bonus box of support tools, a spa locator listing on Bioelements.com, social media exposure, and a dedicated Bioelements education and success manager as their personal mentor for (..)

Esthetics 52

Esthetics Entrepreneurship Social Media Esthetician 52

Associated Skin Care Professionals

AUGUST 30, 2023

A skincare tool brand for estheticians. Your one-stop shop for elevated, multipurpose esthetician tools and The Original Perfect Facial Towel. We offer versatile tools for the everyday esthetician as well as educational social content, free blogs, and a weekly podcast, Skin and the City. it's just not us anymore.

Skincare 40

Skincare Social Media Tools Esthetician 40

Spa Executive

MAY 25, 2023

Fortunately, in today’s digital age, social channels and online platforms offer multiple free or low-cost marketing opportunities, eliminating the need to purchase expensive ad space. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

The Dermatology Digest

FEBRUARY 9, 2024

Dads are expressing gratitude on social media in masses, crediting Swift for bringing them closer to their daughters via football.

Social Media 36

Social Media Tools Skincare Dermatology 36

Eminence Organics

MARCH 12, 2024

Pore Strips, Glue And Other Skin Trends To Avoid Written By (old): Marle Tyrrell If you’re anything like us, your social media feed is showing you a lot of so-called "skin care trends" that claim to help you achieve the best possible complexion. But don’t believe the hype. Discover our favorite gua sha techniques here.

Pores 86

Pores Sebum Exfoliation Social Media 86

Northern Colorado Advanced Aesthetics Academy

APRIL 21, 2022

Do not forget to include your social media accounts when you make your marketing strategy because these platforms are vital. No matter the type of business you have, this is vital. The information you gather will help you formulate the best possible marketing strategy. You must know how to sell your products.

Tools 36

Tools Sales Social Media Marketing 36

Beautifully Yours Metro

MAY 25, 2022

She shared on her social media outlet of choice, esthetics, and the exciting world that exists for up-and-coming skincare bosses. On the importance of social media: “We’re living in an age of social media, you’ll need to get comfortable sharing what you do as it relates to your business. DO be prepared.

Social Media 52

Social Media Skincare Oily Skin Microneedling 52

My Salon Suite

AUGUST 14, 2023

From personalized financial strategies to tax assistance and exclusive partnerships, we provide our members with the tools they need to make their money work for them. These bite-sized video series cover a range of business topics, from marketing and branding to social media and financial management.

Salon 69

Salon Social Media Partnerships Education 69

Lydia Sarfati

AUGUST 16, 2023

I have also gone into great detail about these important tools in my business building book, Success At Your Fingertips: How to Succeed in the Skin Care Business. Once the logo is finalized, you can build the rest of your visual branding, from interior design to website design, social media presence and communications.

Branding 98

Branding Social Media Salon Facials 98

Spa Executive

MAY 23, 2023

Most people seem to agree that the launch of ChatGPT late last year and the promise of similar and better tools to come are game changers in every sense of the word. Sentiment Analysis: AI can analyze employee sentiment through various channels, including surveys, social media, and internal communication platforms.

Hospital 52

Hospital Social Media Tools Technology 52

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Skincare Makeup Waxing PMU Sugaring Massage Lash & Brow The Skin Games is not just a competition; it is the experience that will take your social media and business to the next level. Let me tell you, I had a blast and the crowd did too!

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

Maxine Drake

OCTOBER 2, 2023

With the right guidance and tools, you can transform your passion into a thriving (and profitable!) The Significance of a Strong Online Presence The internet and social media have revolutionized how clients discover and choose their estheticians. Remember, every successful esthetician started somewhere.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

California Skincare Supply

MAY 9, 2023

However, for esthetics professionals who seek a different approach, some of the most powerful tools in your practice could be your own two hands. She also shared that one of her favorite tricks is to incorporate cold therapy into her facial massages by keeping tools like a gua sha stone in the fridge.

Facial Massage 52

Facial Massage Facials Skincare Treatments 52

Lipgloss and Aftershave

JANUARY 26, 2024

Korean skincare is gaining notoriety at a rapid rate in the United States and through social media outlets with professional estheticians showcasing their work with the glow seen around the world on display, there is no wonder why “glass skin” is trending, and with good reason.

Social Media 52

Social Media Sun Protection Exfoliation Oily Skin 52

Hollywood Institute

JANUARY 2, 2024

Access to the latest tools and technology will help you stay current in the ever-evolving beauty industry. Online platforms, social media, and beauty forums are excellent places to find candid opinions about the school’s pros and cons. Similarly, cosmetology programs should have well-equipped hair and makeup studios.

Social Media 52

Social Media Makeup Education Esthetician 52

Starpil Wax

DECEMBER 9, 2022

Having a targeted and segmented email strategy (in addition to a social media one, which we’ll touch on later), lets you increase customer engagement and speak directly to your audience. You can utilize email marketing tools to help clients stay updated on everything you have going on.

Marketing 52

Marketing Salon Social Media Waxing 52

New Age Spa Institute

MARCH 6, 2024

Understanding the role of nutrition in aesthetics has become increasingly important, and AMWC provided us with the tools to incorporate whole-person assessments and treatments within the scope of practice for massage therapy, esthetics, and CE classes. Bringing It Home The insights and inspirations from AMWC Americas are invaluable.

Innovations 52

Innovations Continuing Education Continuous Education Social Media 52

Eminence Organics

JULY 25, 2024

Share your experiences in the comments below or connect with us on social media. Related Articles How To Depuff Eyes Using Gua Sha Tools Does Oil Gritting Actually Help With Clogged Pores? This product has earned a permanent spot in my morning skin care routine, ensuring my skin stays protected and radiant every day. I Tried It.

Dark Spots 83

Dark Spots Sun Protection Pores Extractions 83

Aesthetic Back Bar

AUGUST 24, 2023

Hosting an event such as a spa party, can be an effective marketing tool. Schedule social media ads and emails to get the word out. This can provide traffic to help you promote services and products. You can create an event out of anything! You can even do paper invites or posters for awareness.

Social Media 36

Social Media Sales Tools Marketing 36

NIMA Institute

JUNE 30, 2023

Their program includes modules on branding, client consultation, portfolio development, and social media marketing. In their program, you not only learn how to create stunning makeup looks but also acquire the knowledge and tools to build a successful career.

Makeup 52

Makeup Social Media Portfolios Training 52

New Age Spa Institute

DECEMBER 19, 2023

With the rise of social media, some nail technicians leverage platforms like Instagram, YouTube, or TikTok to showcase their work, give tutorials, or review products, sometimes leading to influencer or brand ambassador roles. Hygiene and safety are paramount, thus sterilizing tools and maintaining a clean workspace is essential.

Social Media 40

Social Media Technology Customer Service Safety 40