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The OE Holiday Gift Guide

The Organic Esthetician

Thanksgiving also marks the beginning of some of the best Sales of the season. As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! EvolvH - Finding effective clean haircare can be really challenging.

Sales 195
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Oway to Pause Sales on Black Friday to Amplify its Environmental Message

Salon Today

The sustainable beauty company decided to close its online and retail POS systems on the historic shopping day to illustrate its commitment to the environment.

Sales 109
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Holiday Promotions for Your Aesthetics or Coaching Practice

Nutritional Aesthetics Alliance

Don’t devalue your services just for the sale of offering promotions or upgrades! 00:09:01 Start small for sustainable change. What do you offer in your aesthetics or coaching practice during the holidays to increase sales or attract new clients? Episode timestamps: 00:01:06 Holiday promotion ideas for skin wellness pros.

Sales 195
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Iberostar’s Daniela Pranjic on guest experience & sustainability in the resort industry

Spa Executive

We talked with Daniela Pranjic about her role, guest experience, and sustainability in the resort industry. We talked with Daniela Pranjic about her role, guest experience, and sustainability in the resort industry. Iberostar seamlessly incorporates sustainability and environmental responsibility into its spa and wellness services.

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The 30% Margin Rule on ROI

Southeastern Esthetics Institute

The fundamentals of longevity in the spa business lie within understanding the 30% margin profit rule: Ensure the company is turning a 30% profit margin, at a minimum, on every single service and product in order to be sustainable. 30% Profit Margin = $28.50 Esthetics practitioners in today’s market do not have time or dollars to waste.

Esthetics 195
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204 Serena Advani – Founder of Seadrop Skincare

Lori Crete

Listen in as Serena shares a fun behind-the-scenes story about her time working at Estée Lauder and a neuro-marketing tip on increasing retail sales. We also talk about legitimizing the beauty industry and behind-the-scenes strategic thinking.

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Lira Clinical Receives Presidential 'E' Award for Increasing US Exports

MedEsthetics

The “E” Award is presented to American companies that have demonstrated a sustained increase in overseas sales over four years.

Clinic 60