American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 20, 2023

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

NOVEMBER 26, 2024

Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. When clients leave your spa feeling satisfied and confident, they’re more likely to share their positive experiences with friends, family, and social media followers.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

American Esthetician Organization

SEPTEMBER 25, 2023

Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Embed social media widgets on all pages of the site so users can easily connect with your business on their preferred platforms without leaving your website or blog posts. making them feel special!

Marketing 88

Marketing Social Media Therapy Networking 88

Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. Advertise Special Treatments and Products If you have a special sale for a specific treatment or product, Tik Tok is a great way to advertise it.

Esthetician 78

Esthetician Marketing Social Media Esthetics 78

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. From traditional advertising methods to digital platform techniques, there are several ways in which a medspa can promote its services.

Marketing 88

Marketing Medical Social Media Customer Service 88

Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

Sales 52

Sales Customer Service Social Media Marketing 52

Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

Sales 52

Sales Retail Products Marketing Management 52

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

Spa Executive

DECEMBER 8, 2023

Offer add-ons and upsells that add no additional time to treatments and services, like hot stones and CBD creams to massages and paraffin wax hand treatments and eye masks to facials. Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Incentivize staff to promote these things.

Hospital 98

Hospital Social Media Marketing Sales 98

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.

Marketing 88

Marketing Therapy Med Spa Social Media 88

Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. Of course, your clients love your skin treatments.

Sales 40

Sales Retail Products Esthetician Waxing 40

Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

Discover two top Miami skincare spaces that are changing the game and providing exceptional results Cici Skincare Specialty: Customized Treatments Signature Treatment The Signature Facial is Cici’s staple service, an experience meticulously personalized to unique skin type and concerns.

Customer Service 78

Customer Service Social Media Marketing Retail Products 78

Lydia Sarfati

AUGUST 16, 2023

When it comes to spa services, the service is the product as well as the actual treatments used, and this must be executed perfectly with the highest attention to detail. We’ll also look beyond the marketing into how you holistically visually brand your services in the spa and treatment room. You may be surprised! Image Is Everything!

Branding 98

Branding Social Media Salon Facials 98

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Networking Branding 52

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Branding Networking 52

Spa Executive

MAY 25, 2023

Fortunately, in today’s digital age, social channels and online platforms offer multiple free or low-cost marketing opportunities, eliminating the need to purchase expensive ad space. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Lydia Sarfati

DECEMBER 11, 2023

Having a strategy in place is the best way to maximize sales and potential growth of your business beyond December. Think outside of the box, and create displays in other areas of your business, such as treatment rooms and makeup and hair stations if you provide these services.

Social Media 52

Social Media Sales Salon Facials 52

Lipgloss and Aftershave

OCTOBER 1, 2024

Visia Skin Analysis, BiON Skincare, and FACTORFIVE are brands that allow medical + spa skincare professionals to boost their profitability by using a thorough skin analysis to create an in-office treatment plan that is combined with home care. Consumers are using social media and are much more educated on skin care issues.

Medical 52

Medical Treatments Retail Products Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet from social media platforms to digital marketing your business information can literally be at their fingertips. Update your social media pages All successful salon marketing strategies include a strong social media presence.

Marketing 52

Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips. Update your social media pages All successful salon marketing strategies include a strong social media presence.

Marketing 52

Marketing Salon Social Media Branding 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

Starpil Wax

DECEMBER 9, 2022

Having a targeted and segmented email strategy (in addition to a social media one, which we’ll touch on later), lets you increase customer engagement and speak directly to your audience. Offer promotions or discounts to your engaged email audiences, or offer discounts to your followers on social media.

Marketing 52

Marketing Salon Social Media Waxing 52

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

I was determined not to move home, so I went to a beauty store in an upscale neighborhood with one treatment room in the back. Robots can’t give facials yet, but is already helping save so much time with ChatGPT helping to write marketing emails and social media captions. Technology is the future of all industries.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

Lipgloss and Aftershave

FEBRUARY 3, 2025

Protocol Development Designing effective treatment protocols demands attention to detail and a methodical mindset. Data-Driven Decision-Making Analyzing client data, tracking appointment trends, and reviewing product sales performance are all tasks that rely on logical analysis. 2025 is about re-imagining beauty! Ask Dr. C

Medical 52

Medical Skincare Branding Client Retention 52

Starpil Wax

JANUARY 12, 2024

At its core, an esthetician works with clients to provide skin and body services that include, but aren’t limited to, facials, acne, and anti-aging treatments, body wraps, hair removal, and more. This speciality goes beyond just facial treatments to also focus on skin conditions involving the full body. What is an Esthetician?

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

The Dermatology Digest

MARCH 6, 2024

Running on Connected TV (CTV), a medium that delivers content via streaming services such as Netflix, Hulu, Prime Video, Apple TV, the campaign features three different spots along with paid social media and online video display ads. Food and Drug Administration-approved topical acne treatment available in the U.S.

Sebum 36

Sebum Social Media Pharmaceutical Sales 36

The Beauty Brains

APRIL 11, 2019

Fear based news stories prey on our anxieties and in this online world, they lead to more clicks, social media shares, and advertising money. These types of fear mongering / sales articles are all over the Internet. They are not based on science and are really just hidden advertisements parading as some kind of news.

Salon 52

Salon Ingredients Social Media Cosmetic Products 52

The Dermatology Digest

AUGUST 9, 2023

It is also the result of a growing number of effective treatment options that are now available over the counter. We use these products alone in some patients and as adjunct treatments with prescriptions in others. This is, in part, due to the reluctance of insurers to pay for prescription topical therapies.

Skincare 36

Skincare Social Media Ingredients Marketing 36

Lipgloss and Aftershave

OCTOBER 10, 2024

I would give an educational presentation first, followed by treatments – to learn more about Botox parties check out my course. Incentivize your clients to bring friends, tag you on social media, and offer a raffle or goodie bag with samples of your retail offerings.

Marketing 52

Marketing Social Media Branding Networking 52

Artistic Nails & Beauty Academy - Beauty Industry

AUGUST 1, 2023

Spa Esthetician As a spa esthetician, your main focus will be providing clients with treatments around their skincare needs. The services you’ll offer will be a range of skincare treatments such as facials, body wraps, exfoliations, and more. As a Full Specialist, you’ll know various beauty products as well as their benefits.

Makeup 40

Makeup Sales Work-Life Balance Social Media 40

Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything! This treatment is gaining traction in the U.S.

Medical 52

Medical Branding Education Hair Removal 52

California Skincare Supply

JANUARY 6, 2022

Facts and Figures – The Bull Market for Professional Men’s Skincare According to Allied Market Research, an independent organization that studies industry trends, skincare products for men saw exponential growth just last year, with a 7% increase in sales. And those numbers are only going to keep climbing.

Skincare 52

Skincare Facials Marketing Esthetician 52

Style Seat - Business Growth

JULY 23, 2024

This may include targets for: Monthly revenue and profit margins Average ticket size and client retention rates Product sales and retail performance Employee productivity and labor costs Use your spa management software’s reporting features to track key performance indicators (KPIs) and make data-driven decisions about your business.

Legal 40

Legal Customer Service Marketing Sanitation 40

Style Seat - Business Growth

JULY 23, 2024

This may include targets for: Monthly revenue and profit margins Average ticket size and client retention rates Product sales and retail performance Employee productivity and labor costs Use your spa management software’s reporting features to track key performance indicators (KPIs) and make data-driven decisions about your business.

Legal 40

Legal Customer Service Marketing Sanitation 40