American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. Market research helps in identifying customer needs, determining their buying behavior, analyzing competitive analysis, assessing the potential success of product launches, and increasing sales growth.

Marketing 88

Marketing Skincare Social Media Branding 88

Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. Why is retail important for spas?

Sales 40

Sales Retail Products Waxing Esthetician 40

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Embed social media widgets on all pages of the site so users can easily connect with your business on their preferred platforms without leaving your website or blog posts. making them feel special!

Marketing 88

Marketing Social Media Networking Therapy 88

American Esthetician Organization

SEPTEMBER 25, 2023

Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

Marketing 88

Marketing Medical Social Media Customer Service 88

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Networking Branding 52

Aesthetics Exposed

MARCH 13, 2018

Retail sales can be increased significantly when promotions are implemented properly. Estheticians commonly make 5–15% on retail sales, which doesn’t seem significant. However, with some focus, an increase in retail sales can be lucrative. The makeup applications alone can easily result in retail sales.

Sales 195

Sales Social Media Makeup Marketing 195

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers. Do I need promote offline too ?

Marketing 88

Marketing Therapy Med Spa Social Media 88

Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. Advertise Special Treatments and Products If you have a special sale for a specific treatment or product, Tik Tok is a great way to advertise it.

Esthetician 78

Esthetician Marketing Social Media Esthetics 78

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy. .

Social Media 36

Social Media Branding Marketing Partnerships 36

Spa Executive

MAY 25, 2023

Fortunately, in today’s digital age, social channels and online platforms offer multiple free or low-cost marketing opportunities, eliminating the need to purchase expensive ad space. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. Want to learn how to take your social media presence to an elevated level? Las Vegas 2024 IECSC is happening June 22 – 24, 2024 at the Las Vegas Convention Center. Join us and we’ll show you all you need to know!

Social Media 52

Social Media Branding Education Marketing 52

Lydia Sarfati

DECEMBER 11, 2023

Having a strategy in place is the best way to maximize sales and potential growth of your business beyond December. Promote Create a promotional program that you fully publicize on your website on across all your social media platforms. You may be thinking pumpkin, but it’s time to start thinking about mistletoe.

Social Media 52

Social Media Sales Salon Facials 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

The majority of marketing efforts are concentrated on social media, notably Instagram and Facebook, where marketing campaigns are run using paid ads to engage the audience. Email marketing maintains contact with existing clients, and a weekly newsletter includes updates as well as skincare tips.

Customer Service 78

Customer Service Social Media Retail Products Dermaplaning 78

Spa Executive

DECEMBER 8, 2023

Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Increase your marketing efforts Invest in targeted digital marketing campaigns, including social media advertising, to expand your online presence. Pay close attention to your online reputation and reviews.

Hospital 98

Hospital Social Media Sales Marketing 98

Starpil Wax

DECEMBER 9, 2022

Having a targeted and segmented email strategy (in addition to a social media one, which we’ll touch on later), lets you increase customer engagement and speak directly to your audience. Offer promotions or discounts to your engaged email audiences, or offer discounts to your followers on social media.

Marketing 52

Marketing Salon Social Media Waxing 52

The Dermatology Digest

MARCH 6, 2024

Running on Connected TV (CTV), a medium that delivers content via streaming services such as Netflix, Hulu, Prime Video, Apple TV, the campaign features three different spots along with paid social media and online video display ads. The new campaign focuses on the role of sebum as a main cause of acne.

Sebum 36

Sebum Social Media Pharmaceutical Sales 36

Lydia Sarfati

AUGUST 16, 2023

Once the logo is finalized, you can build the rest of your visual branding, from interior design to website design, social media presence and communications. The visuals on your website need to be mirrored in all your social media as well. In addition, designate a link to solicit reviews, comments and feedback.

Branding 98

Branding Social Media Salon Facials 98

Aesthetic Back Bar

AUGUST 24, 2023

Schedule social media ads and emails to get the word out. Checking revenue and sales will help you determine if you should change up product specials and service offers. As you continue to arrange spa parties, it will become less trouble, since you know what you are doing! You can even do paper invites or posters for awareness.

Social Media 36

Social Media Sales Tools Marketing 36

Northern Colorado Advanced Aesthetics Academy

APRIL 21, 2022

Do not forget to include your social media accounts when you make your marketing strategy because these platforms are vital. Sales One of the most sought-after business classes in aesthetic academies is sales. If you want to improve your sales skills, consider enrolling in a sales course.

Tools 36

Tools Sales Social Media Marketing 36

New Age Spa Institute

AUGUST 1, 2024

Falling under the masstige category, direct-to-consumer (DTC) brands, private labels, and celebrity lines now account for 10% of total beauty sales. Stay tuned to our social media channels for sneak peeks of new courses and special content brought straight from the heart of the beauty industry’s biggest stage!

Esthetics 52

Esthetics Education Innovations Marketing 52

The Dermatology Digest

AUGUST 9, 2023

The practice management session includes sales and marketing techniques to help expand in-office dispensing and social media and branding for the dermatology practice. Panels focus on advanced formulation techniques, study design, the newest ingredients, and how to use cosmeceuticals in skin of color patients.

Skincare 36

Skincare Social Media Ingredients Marketing 36

Artistic Nails & Beauty Academy - Beauty Industry

AUGUST 1, 2023

Product Sales Representative For those who are good at sales with a deep understanding of beauty products, a Product Sales Representative can be a great career path. Social media is a great platform for beauty professional to showcase their skills, share their knowledge, and connect with their audience.

Makeup 40

Makeup Sales Work-Life Balance Social Media 40

Maxine Drake

SEPTEMBER 8, 2022

These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. It can help you manage your appointments, track sales and marketing efforts, and more with negligible change to your overhead costs. By investing in quality software, you can take your business to the next level.

Social Media 52

Social Media Management Marketing Client Retention 52

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

Robots can’t give facials yet, but is already helping save so much time with ChatGPT helping to write marketing emails and social media captions. How would you forecast the future of the esthetics industry? Technology is the future of all industries. If you can get your thoughts down,you don’t have to worry about making it perfect.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything!

Medical 52

Medical Branding Hair Removal Education 52

Beautifully Yours Metro

MAY 25, 2022

Marketing, sales, accountant, lawyer, manager, business coach etc. In 2017 she made over $100k simply from that one social media platform. She agreed, and so here is some of her top advice for estheticians in 500 words or less. My Top Advice For Estheticians in 500 Words or Less, By Candace Holyfield 1.

Esthetician 52

Esthetician Webinar Social Media Sales 52

Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

Sales 52

Sales Retail Products Marketing Management 52

Maxine Drake

APRIL 27, 2021

List out important and income-generating tasks such as writing, lining up sales calls, or working on your marketing strategy. This can include replying to emails or posting on social media. What do you need to accomplish to achieve your business goals for the week, month, and year? Every day, select three (and only three!)

Esthetician 52

Esthetician Social Media Sales Marketing 52

New Age Spa Institute

MAY 25, 2023

Additionally, opportunities arise from online and onsite retail sales, as well as different business affiliations. Follow hashtag #nasiedu Follow us on social media to keep up to date with the best and latest from NASI! Entrepreneurship & Business Education is a Necessity for Trade School Students.

Clinic 52

Clinic Entrepreneurship Esthetics Esthetician 52

The Beauty Brains

APRIL 16, 2019

Camille asks – What are your thoughts on this new bill: California bill would ban sale of makeup containing cancer-causing chemicals, toxins [link] Sherry wants to know whether toners are really needed. While there is some interesting possibilities for the ingredient, it’s only marketing hype in my mind at the moment.

Social Media 40

Social Media Ingredients Retinol Sales 40

American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

Marketing 88

Marketing Social Media Branding Sales 88

Starpil Wax

JANUARY 18, 2023

Even if you don’t provide skin care services, you can also provide these products for sale to clients. Website costs/development Buying a domain and building your website and social presence can cost more than you’d think, especially if you hire an IT developer or social media manager to do so.

Esthetician 52

Esthetician Waxing Salon Marketing 52

New Age Spa Institute

APRIL 18, 2024

Our advanced medical aesthetics curriculum is based on quality instruction with various machines, while many LASER technician schools are distributor focused and rely heavily on direct sales and education for a particular laser device. Follow us on Social Media!

Legal 52

Legal Hair Removal Safety Esthetician 52