American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. Market research helps in identifying customer needs, determining their buying behavior, analyzing competitive analysis, assessing the potential success of product launches, and increasing sales growth.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 18, 2023

We’ll explore digital channels, community engagement strategies, purposeful content creation techniques as well as how to get the most out of social media platforms. Health and wellness marketers can use social media to effectively promote awareness and share accurate health messaging. Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sustainability 88

American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

Marketing 88

Marketing Social Media Branding Sales 88

Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

Sales 52

Sales Retail Products Marketing Management 52

My Salon Suite

JANUARY 26, 2024

– Square Marketing: Engage your regulars and attract new clients with targeted email and social media campaigns, all without worrying about price increases as your volume grows. – Product Sales: Sell items and services directly from your suite with inventory tracking and alerts.

Salon 96

Salon Social Media Marketing Download 96

American Esthetician Organization

OCTOBER 20, 2023

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

Tools 88

Tools Marketing Social Media Customer Service 88

Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

Sales 52

Sales Customer Service Social Media Marketing 52

American Esthetician Organization

OCTOBER 30, 2023

influencer marketing campaigns lend themselves well towards creating lasting connections between consumers and brands – driving sales along the way! Leveraging social media statistics to target the right demographics for your UGC campaigns is an important tool in the marketer’s toolkit.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Embed social media widgets on all pages of the site so users can easily connect with your business on their preferred platforms without leaving your website or blog posts. making them feel special!

Marketing 88

Marketing Social Media Therapy Networking 88

American Esthetician Organization

SEPTEMBER 25, 2023

Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

Marketing 88

Marketing Medical Social Media Customer Service 88

My Salon Suite

NOVEMBER 16, 2023

The holiday season is upon us, and for salon owners, it’s not just about giving your clients the perfect festive look – it’s also an opportunity to boost retail sales. With the right strategies, you can take your holiday retail sales to the #NextLevel. This not only boosts sales but also fosters customer loyalty.

Sales 40

Sales Social Media Retail Products Salon 40

Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. Advertise Special Treatments and Products If you have a special sale for a specific treatment or product, Tik Tok is a great way to advertise it.

Esthetician 78

Esthetician Marketing Social Media Esthetics 78

My Salon Suite

OCTOBER 8, 2024

Assess Past Sales : Review your sales data from previous holiday seasons to predict which products will be in high demand. Promote Gift Certificates: Highlight the convenience and flexibility of gift certificates on your social media, website, and in-store. They make ideal last-minute gifts and attract new clients.

Social Media 52

Social Media Sales Marketing Salon 52

Spa Executive

DECEMBER 8, 2023

Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Increase your marketing efforts Invest in targeted digital marketing campaigns, including social media advertising, to expand your online presence. Pay close attention to your online reputation and reviews.

Hospital 98

Hospital Social Media Sales Marketing 98

Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. Why is retail important for spas?

Sales 40

Sales Retail Products Esthetician Waxing 40

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers. Do I need promote offline too ?

Marketing 88

Marketing Therapy Med Spa Social Media 88

Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

The majority of marketing efforts are concentrated on social media, notably Instagram and Facebook, where marketing campaigns are run using paid ads to engage the audience. Email marketing maintains contact with existing clients, and a weekly newsletter includes updates as well as skincare tips.

Customer Service 78

Customer Service Social Media Retail Products Marketing 78

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Networking Branding 52

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Branding Networking 52

Lydia Sarfati

AUGUST 16, 2023

Once the logo is finalized, you can build the rest of your visual branding, from interior design to website design, social media presence and communications. The visuals on your website need to be mirrored in all your social media as well. In addition, designate a link to solicit reviews, comments and feedback.

Branding 98

Branding Social Media Salon Facials 98

Spa Executive

MAY 25, 2023

Fortunately, in today’s digital age, social channels and online platforms offer multiple free or low-cost marketing opportunities, eliminating the need to purchase expensive ad space. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. Want to learn how to take your social media presence to an elevated level? Las Vegas 2024 IECSC is happening June 22 – 24, 2024 at the Las Vegas Convention Center. Join us and we’ll show you all you need to know!

Social Media 52

Social Media Branding Education Marketing 52

Lydia Sarfati

DECEMBER 11, 2023

Having a strategy in place is the best way to maximize sales and potential growth of your business beyond December. Promote Create a promotional program that you fully publicize on your website on across all your social media platforms. You may be thinking pumpkin, but it’s time to start thinking about mistletoe.

Social Media 52

Social Media Sales Salon Facials 52

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips. Update your social media pages All successful salon marketing strategies include a strong social media presence.

Marketing 52

Marketing Salon Social Media Branding 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

Diane's Blog

AUGUST 1, 2023

For example, income taxes, sales/use tax, bookkeeping, other licenses you may need (city, county), insurance, choosing a space, renting/leasing, legal contracts, overhead costs, marketing, customer service (beyond esthetics services), scheduling software, receiving payments, payroll, independent contractor laws, etc.)

Esthetician 52

Esthetician Social Media Esthetics Customer Service 52

Style Seat - Marketing Tips

MAY 8, 2024

That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Online Salon Marketing Ideas To Boost Sales In 2024 Having a robust digital strategy is crucial. Social Media Marketing Social media remains a potent tool for salon marketing.

Marketing 40

Marketing Salon Social Media Branding 40

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy. .

Social Media 36

Social Media Branding Marketing Partnerships 36

Starpil Wax

DECEMBER 9, 2022

Having a targeted and segmented email strategy (in addition to a social media one, which we’ll touch on later), lets you increase customer engagement and speak directly to your audience. Offer promotions or discounts to your engaged email audiences, or offer discounts to your followers on social media.

Marketing 52

Marketing Salon Social Media Waxing 52

American Esthetician Organization

NOVEMBER 26, 2024

Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. When clients leave your spa feeling satisfied and confident, they’re more likely to share their positive experiences with friends, family, and social media followers.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

Robots can’t give facials yet, but is already helping save so much time with ChatGPT helping to write marketing emails and social media captions. How would you forecast the future of the esthetics industry? Technology is the future of all industries. If you can get your thoughts down,you don’t have to worry about making it perfect.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

Maxine Drake

SEPTEMBER 8, 2022

These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. It can help you manage your appointments, track sales and marketing efforts, and more with negligible change to your overhead costs. By investing in quality software, you can take your business to the next level.

Social Media 52

Social Media Marketing Management Client Retention 52

Northern Colorado Advanced Aesthetics Academy

APRIL 21, 2022

Do not forget to include your social media accounts when you make your marketing strategy because these platforms are vital. Sales One of the most sought-after business classes in aesthetic academies is sales. If you want to improve your sales skills, consider enrolling in a sales course.

Tools 36

Tools Sales Social Media Marketing 36