American Esthetician Organization

OCTOBER 20, 2023

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

Tools 88

Tools Marketing Social Media Salon 88

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

SEPTEMBER 25, 2023

Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

AUGUST 16, 2023

The beauty and skincare industry is constantly evolving, and the latest trend to make its mark is cryptocurrency. In this article, we will explore the impact of cryptocurrency on the beauty and skincare industry, from its basics to the challenges and benefits it brings.

Skincare 88

Skincare Ethics Branding Technology 88

American Esthetician Organization

OCTOBER 30, 2023

influencer marketing campaigns lend themselves well towards creating lasting connections between consumers and brands – driving sales along the way! Leveraging social media statistics to target the right demographics for your UGC campaigns is an important tool in the marketer’s toolkit.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

Esthetician Edit

AUGUST 30, 2021

The skincare industry is always a booming business, but with that being said, there’s always some friendly competition with other estheticians also looking for clients. If you’re able to post the video to a different social media platform, you can reach more people, especially those who aren’t Tik Tok regulars.

Esthetician 78

Esthetician Marketing Social Media Esthetics 78

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Embed social media widgets on all pages of the site so users can easily connect with your business on their preferred platforms without leaving your website or blog posts. making them feel special!

Marketing 88

Marketing Social Media Networking Therapy 88

Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

Discover two top Miami skincare spaces that are changing the game and providing exceptional results Cici Skincare Specialty: Customized Treatments Signature Treatment The Signature Facial is Cici’s staple service, an experience meticulously personalized to unique skin type and concerns. The second is focused on client appreciation.

Customer Service 78

Customer Service Social Media Marketing Retail Products 78

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.

Marketing 88

Marketing Therapy Med Spa Social Media 88

Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. Why is retail important for spas?

Sales 40

Sales Retail Products Esthetician Waxing 40

California Skincare Supply

JANUARY 6, 2022

Men's skincare is definitely having a moment and estheticians need to get on board! If you’re a skincare professional and have been considering expanding into this rapidly growing market, you’re right on time. If you’re an esthetician or other skincare professional, you can buy men’s facial products at wholesale right here!

Skincare 52

Skincare Facials Marketing Esthetician 52

Lipgloss and Aftershave

FEBRUARY 3, 2025

Jillian Wright offers sage advice to medical + spa skincare professionals. The field of medical + spa skincare is as much an art as it is a science. A successful skincare professional must master the perfect balance between intuition and technique, creativity and structure, emotional intelligence and logical problem-solving.

Medical 52

Medical Skincare Branding Client Retention 52

The Dermatology Digest

AUGUST 9, 2023

Farris, as the number of available OTC skincare products grows, we find ourselves looking for a way to access scientific information and clinical studies on these products so we can best advise our patients on what works, what doesn’t, and what’s worth the money. To this end, in 2021, we held the first annual Science of Skincare Summit.

Skincare 36

Skincare Social Media Ingredients Marketing 36

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

He is the founder of Agent Rx, a San Francisco-based next-level skincare studio that performs bespoke clinically driven services, intention-ally focused on healing and preserving the integrity of the skin. It really was my mom who started it when she gave me a gift box of skincare. I was her first esthetician.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

Starpil Wax

JANUARY 12, 2024

Having an esthetician’s license means being passionate about and having an intrinsic knowledge of how the skin works, skincare products, ingredients, and the solutions to meet various needs. You can even reach celebrity-esthetician status on social media through your work - and then you can really make some serious money!

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy.

Social Media 36

Social Media Branding Marketing Partnerships 36

New Age Spa Institute

AUGUST 1, 2024

Mass market still dominates skincare, but prestige is gaining momentum. Prestige skincare is on the rise, while mass skincare remains flat. Falling under the masstige category, direct-to-consumer (DTC) brands, private labels, and celebrity lines now account for 10% of total beauty sales. Key takeaway?

Esthetics 52

Esthetics Education Marketing Innovations 52

Lipgloss and Aftershave

OCTOBER 1, 2024

Visia Skin Analysis, BiON Skincare, and FACTORFIVE are brands that allow medical + spa skincare professionals to boost their profitability by using a thorough skin analysis to create an in-office treatment plan that is combined with home care. Consumers are using social media and are much more educated on skin care issues.

Medical 52

Medical Treatments Retail Products Branding 52

California Skincare Supply

NOVEMBER 11, 2021

Not a skincare professional? Important Considerations for Choosing Your Professional Skincare Brands How many professional skincare lines will you need? When shopping for new skincare supplies, it can be easy to get dazzled by the latest and greatest modalities and products. No worries.

Branding 52

Branding Skincare Ingredients Sensitive Skin 52

Artistic Nails & Beauty Academy - Beauty Industry

AUGUST 1, 2023

Spa Esthetician As a spa esthetician, your main focus will be providing clients with treatments around their skincare needs. The services you’ll offer will be a range of skincare treatments such as facials, body wraps, exfoliations, and more. As a Full Specialist, you’ll know various beauty products as well as their benefits.

Makeup 40

Makeup Sales Work-Life Balance Social Media 40

Aesthetic Back Bar

AUGUST 24, 2023

Schedule social media ads and emails to get the word out. Here are a few examples to increase attendance; product or service giveaways, gift bags with skincare goodies, and specials for future visits. Checking revenue and sales will help you determine if you should change up product specials and service offers.

Social Media 36

Social Media Sales Tools Marketing 36

Lipgloss and Aftershave

OCTOBER 10, 2024

She attended medical school at UCLA School of Medicine, followed by a residency at UCSF Family Medicine, and on graduating opened her own concierge aesthetics practice in the San Francisco Bay Area focusing on hormone health, skincare, and longevity. Offer promotional pricing for booking packages or products.

Marketing 52

Marketing Social Media Branding Networking 52

Starpil Wax

JANUARY 18, 2023

Skin Care Equipment From facial steamers to microdermabrasion machines and more, having your skincare equipment is an essential aspect of your salon. Skincare products Especially if you provide both waxing and skincare services, you’ll of course need skincare products for your clients. Don’t miss out on this deduction.

Esthetician 52

Esthetician Waxing Salon Marketing 52

California Skincare Supply

JUNE 2, 2022

Question #2: Are there any other specific requirements for vehicle-based skincare and beauty businesses? Be sure to see our handheld skincare tools blog post where we’ve identified 7 tools we consider to be essential. And be sure to check out California Skincare Supply’s store for all the products you need.

Esthetician 52

Esthetician Esthetics Tools Legal 52

California Skincare Supply

JANUARY 20, 2023

As part of a special four-part series with California Skincare Supply, we’re talking about the top 4 “micro” treatments every professional practitioner should be in the know about, when it comes to creating macro results. Get recurring income from the sale of replacement heads and serum. Lots for you to learn here too!)

Microneedling 52

Microneedling Esthetician Facials Scarring 52

New Age Spa Institute

MAY 25, 2023

While an esthetician student focuses only on the skin using professional skincare. Additionally, opportunities arise from online and onsite retail sales, as well as different business affiliations. Follow hashtag #nasiedu Follow us on social media to keep up to date with the best and latest from NASI!

Clinic 52

Clinic Entrepreneurship Esthetics Esthetician 52

Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything!

Medical 52

Medical Branding Education Hair Removal 52

American Esthetician Organization

AUGUST 23, 2023

In today’s digital age, social media has become an integral part of our lives. But did you know that social media has also had a significant impact on skincare trends? We no longer rely solely on traditional media or advertisements to discover new products or trends. Yes, you heard it right!

Social Media 88

Social Media Skincare Skincare Routine Skincare Brands 88

Renee Rouleau

DECEMBER 27, 2024

While social media (especially TikTok) is a great tool for spotting trends, they can come and go so quickly, hence why its called a trend. Based on what Ive been seeing, here are six 2025 skincare trends I expect to be big. A big skincare ingredient youll see in 2025 is electrolytes. I love using it in my nightly routine.

Skincare 195

Skincare Skin Types Esthetician Moisturization 195

My Salon Suite

NOVEMBER 18, 2024

The holiday season is a magical time, bringing with it the opportunity to increase your sales and grow your beauty and wellness business. Here are some expert tips and tricks to maximize your retail sales during the holidays. As a solo entrepreneur, you know the challenges and joys that come with running your own suite.

Sales 98

Sales Social Media Marketing Branding 98

Renee Rouleau

DECEMBER 19, 2024

Creating skincare products is an intuitive art fueled by having touched thousands of faces and listening to peoples skin concerns over the past 35 years. I’m just not interested in following the path of so many brands where the focus then becomes sales and numbers. This is…The Renee Way.

Esthetician 195

Esthetician Skincare Social Media Branding 195

Lori Crete

FEBRUARY 24, 2025

In this episode, Lori dives into the three reasons why she doesnt share her skincare lines on social media. Tune in to hear Loris values-driven strategy and process for choosing a skincare line and learn how you can implement these practices in your own beauty biz. Why Lori doesnt share her skincare lines of social media.

Social Media 57

Social Media Skincare Innovations Sales 57

Lipgloss and Aftershave

FEBRUARY 14, 2025

IECSC New York will bring you education, networking, and purchasing opportunities for you to accelerate your medical + spa skincare business! We support this trade show franchise because of the comprehensive education and networking opportunities it brings to the medical + spa skincare professional. What does that mean?

Social Media 52

Social Media Medical Skincare Branding 52

Lipgloss and Aftershave

FEBRUARY 13, 2025

Youve seen the dots being dispensed onto a forehead somewhere on social media. This expansion will provide CMed Aesthetics with office space, a dedicated manufacturing facility for skincare, and a separate facility for medical devices. Barry Eichner Their story mirrors that of many medical + spa skincare industry innovators.

Injections 92

Injections Social Media Innovations Skincare 92