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Shine Bright: Summer Goals for Beauty Professionals to Rule Their Businesses

My Salon Suite

Embrace Social Media Marketing Harness the power of social media to showcase your summer transformations. Whether it’s increasing your client base by 20%, selling a certain number of retail products, or getting a set number of social media engagements, having specific targets helps you stay focused and motivated.

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Why This Award-Winning Clinical Spa Owner Loves M.A.D Skincare

Lipgloss and Aftershave

Bella Luna has several spa therapists and a social media manager. But, if I’m forced to choose, I have to say my favorite professional products are the Jenasus Growth Factor Mask and the Radiant Brightening Mask. My favorite retail products are from the Acne, Environmental Brightening, and Anti-Aging lines.

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Top Esthetician Marketing Tools That Helps To Boost Earnings

American Esthetician Organization

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

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How to Boost Your Esthetics Sales Revenue  in 2025

Lipgloss and Aftershave

Read Now 8 Tips To Growing Your Esthetic Sales Revenue 1 Commit Dedicated Time to Manage the Business Nuts and Bolts Besides providing hands-on services, you need to take care of banking, bookkeeping, ordering supplies, retail management, social media, and client outreach. Dedicate a half-day to administrative tasks.

Sales 52
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Tips & Tricks to Take Your Holiday Retail Sales to the Next Level

My Salon Suite

Create Irresistible Holiday Packages: Package your salon services with retail products to create irresistible holiday bundles. For example, offer a “Holiday Glam Package” that includes a haircut, styling session, and a complimentary styling product.

Sales 40
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How software improves retail sales in your hotel or resort spa

Spa Executive

Software can automate the tracking of available retail products, reducing the risk of stockouts or overstocking. The most popular products are always in stock and you won’t overstock items that aren’t selling. Nobody wants to hear that a product they’ve fallen in love with is unavailable when they want it.

Sales 52
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The Brand Used in This Spa’s #1, Most-Booked Treatment

Lipgloss and Aftershave

We learned all about her #1, most-booked treatment ; we found out about her obsession with the Roccoco Botanicals founder ; and we totally agree with her favorite Roccoco Botanicals retail product. She was here last in June of 2023.