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Shine Bright: Summer Goals for Beauty Professionals to Rule Their Businesses

My Salon Suite

Embrace Social Media Marketing Harness the power of social media to showcase your summer transformations. Whether it’s increasing your client base by 20%, selling a certain number of retail products, or getting a set number of social media engagements, having specific targets helps you stay focused and motivated.

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Top Esthetician Marketing Tools That Helps To Boost Earnings

American Esthetician Organization

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

Tools 88
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Why This Award-Winning Clinical Spa Owner Loves M.A.D Skincare

Lipgloss and Aftershave

Bella Luna has several spa therapists and a social media manager. But, if I’m forced to choose, I have to say my favorite professional products are the Jenasus Growth Factor Mask and the Radiant Brightening Mask. My favorite retail products are from the Acne, Environmental Brightening, and Anti-Aging lines.

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Tips & Tricks to Take Your Holiday Retail Sales to the Next Level

My Salon Suite

Create Irresistible Holiday Packages: Package your salon services with retail products to create irresistible holiday bundles. For example, offer a “Holiday Glam Package” that includes a haircut, styling session, and a complimentary styling product.

Sales 40
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Spa Of The Month

Les Nouvelles Esthetics & Spa

The majority of marketing efforts are concentrated on social media, notably Instagram and Facebook, where marketing campaigns are run using paid ads to engage the audience. Special Events & Promotions There are two major sales throughout the year, Mother’s Day and Black Friday, during which all retail products are 15 percent off.

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How software improves retail sales in your hotel or resort spa

Spa Executive

Software can automate the tracking of available retail products, reducing the risk of stockouts or overstocking. The most popular products are always in stock and you won’t overstock items that aren’t selling. Nobody wants to hear that a product they’ve fallen in love with is unavailable when they want it.

Sales 52
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How To Extend Results From A Spa Treatment

Eminence Organics

While a full facial treatment will typically comprise of several professional-use products, the recommendations below match one pro product ideal for each skin type , along with retail products that perfectly support the treatment. Let us know in the comments below or on social media.