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L+A Leads the Glow-Up at IECSC New York 2025

Lipgloss and Aftershave

As always, we were thrilled to be the Official Social Media Commentators for IECSC, delivering real-time trend coverage, highlighting emerging technologies, and celebrating the brands and professionals shaping the future of aesthetics. TiZO debuted their Tinted SPF Seruma featherlight powerhouse of sun protection and glow.

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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

Beauty bloggers have become celebrities and received huge followings over the years due to skillfully made videos featuring product reviews, tips, tricks, makeup tutorials, etc., Skincare professionals have also leveraged video marketing to introduce innovative treatments and attract new patients while demonstrating what they offer.

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How does Tresemme Beauty-Full Volume Reverse Wash haircare system work? Episode 151

The Beauty Brains

Sarah says…I read that.wearing liquid foundation over sunscreen “dilutes” your sun protection. There are a couple of challenges to this technology the least of which is how to talk about it. Do consumers really want to use a product that contains live bacteria? Really would like more product reviews.

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