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L+A Leads the Glow-Up at IECSC New York 2025

Lipgloss and Aftershave

As always, we were thrilled to be the Official Social Media Commentators for IECSC, delivering real-time trend coverage, highlighting emerging technologies, and celebrating the brands and professionals shaping the future of aesthetics.

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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

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Top Skincare Marketing Tips To Boost Your Skincare Business

American Esthetician Organization

Moreover, a great way to make sure that customers trust a product comes from building relationships with them using storytelling techniques such as sharing success stories or industry statistics. Social media marketing Building a strong social media presence on platforms like Facebook and Instagram is key for successful skincare marketing.

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5 Careers You Can Have As A Full Specialist

Artistic Nails & Beauty Academy - Beauty Industry

You’ll be equipped with a diverse skill set that combines both esthetics and nail technology, allowing you to explore various career paths. Whether it’s skincare, nail care, or makeup, your knowledge can help clients find the perfect product for their specific needs.

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How Social Media Influences Skincare Trends

American Esthetician Organization

In today’s digital age, social media has become an integral part of our lives. But did you know that social media has also had a significant impact on skincare trends? We no longer rely solely on traditional media or advertisements to discover new products or trends. Yes, you heard it right!