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L+A Leads the Glow-Up at IECSC New York 2025

Lipgloss and Aftershave

As always, we were thrilled to be the Official Social Media Commentators for IECSC, delivering real-time trend coverage, highlighting emerging technologies, and celebrating the brands and professionals shaping the future of aesthetics. TiZO debuted their Tinted SPF Seruma featherlight powerhouse of sun protection and glow.

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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.