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How Social Media Influences Skincare Trends

American Esthetician Organization

In today’s digital age, social media has become an integral part of our lives. But did you know that social media has also had a significant impact on skincare trends? We no longer rely solely on traditional media or advertisements to discover new products or trends. Yes, you heard it right!

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Eminence Organic Skin Care Top Product Reviews

Eminence Organics

Eminence Organic Skin Care Top Product Reviews Written By: Libby Wright Are there any Eminence Organics products you just can’t live without? With so many fabulous products to choose from, it can be hard to narrow the list (and clear space on your vanity). Do you have a favorite Eminence Organics product?

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L+A Leads the Glow-Up at IECSC New York 2025

Lipgloss and Aftershave

As always, we were thrilled to be the Official Social Media Commentators for IECSC, delivering real-time trend coverage, highlighting emerging technologies, and celebrating the brands and professionals shaping the future of aesthetics. Want more trade show coverage, trend spotting, and in-depth product reviews?

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6 tips to build your beauty social media

Artistic Nails & Beauty Academy - Beauty Industry

With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. We created a guide to help you grow your social presence and make it a successful one.

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Proven Skincare Marketing Ideas That Will Boost Your Online Sales

American Esthetician Organization

Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales. The popularity of social media has made it easier than ever before for brands to make an impression on customers, encouraging them to purchase products from skincare companies.

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Marketing For Cosmetologists: An Ultimate Guide

American Esthetician Organization

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

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Top Skincare Marketing Tips To Boost Your Skincare Business

American Esthetician Organization

Moreover, a great way to make sure that customers trust a product comes from building relationships with them using storytelling techniques such as sharing success stories or industry statistics. Social media marketing Building a strong social media presence on platforms like Facebook and Instagram is key for successful skincare marketing.