Portfolios Tools Treatments 
American Esthetician Organization
OCTOBER 13, 2023
Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. Utilizing online marketing tools like email campaigns, social media management systems, listing on popular directories are key for boosting visibility & increasing earnings for estheticans significantly.
Maxine Drake
MARCH 11, 2025
Branding & Business Website Customizable website with options to showcase team members, services, and portfolios. Marketing Tools Integrated SMS and email marketing, automated reminders, and rebooking prompts. Strong reporting and payroll tools, though some users find them overcomplicated. processing rateno hidden fees.
Southeastern Esthetics Institute
AUGUST 23, 2016
Specific courses for cosmetic lasers, for example, are crucial to add to the esthetics portfolio, in order to showcase added training beyond that of the esthetics fundamentals course. Having daily and weekly communication when dealing with patients receiving treatment is critical.
Spa Executive
JULY 17, 2024
Technology should serve as a versatile tool rather than a wholesale replacement for human interaction, says Arch Amenities’ Catherine Warren. This adaptability is ideal for residential spas seeking to optimize their treatment offerings while catering to varying client needs.
The Studio Academy of Beauty
JUNE 30, 2023
Refine your product knowledge so you know the perfect tool for a variety of situations. Understand hair types, learn how to relax ethnic hair, and perform smooth-down treatments. Continuously update your portfolio with high-quality photos showcasing your best work. Master how to achieve the perfect curl with a perm.
American Esthetician Organization
SEPTEMBER 25, 2023
Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry. The design should be clean and modern, showcasing your portfolio of work as well as information about services, pricing or any special offers you may have.
Spa Executive
MARCH 28, 2024
From the atmosphere and treatment menu to service quality and unique personal touches that make customers feel valued and special, there is no one single element that makes that exquisite guest experience. Jumeirah’s spas all have a Middle Eastern influence which also underpins the signature brand experience across the portfolio.
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