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Arch Amenities’ Catherine Warren on technology & creating memorable experiences.

Spa Executive

Technology should serve as a versatile tool rather than a wholesale replacement for human interaction, says Arch Amenities’ Catherine Warren. My responsibilities involve strategic planning, contract negotiation, and fostering partnerships that enhance our service offerings and market position.

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Artificial Intelligence. Will It Change The World Of Skincare?

Renee Rouleau

From AI skin consultations to personalized product recommendations, the marriage of technology and skincare has become a hot topic at many of the industry trade shows I’ve attended. AI as a Validation Tool: Despite its limitations, I see AI as a valuable validation tool for estheticians.

Skincare 195
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FOREO Bear vs. NuFace Trinity: Which At-Home Microcurrent Device Is Right For You?

The Organic Esthetician

These helpful tools can take your skincare routine to the next level, elongate the effects of professional treatments, and eliminate the need for injectables and surgery. One of my favorite technologies to use at home is microcurrent. Facial devices are the future of skincare. What is Microcurrent? Downsides: App-based.

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What spa & wellness leaders are looking forward to in 2024

Spa Executive

And the introduction of technology and digital experiences will offer guests greater customization and personalization through available data. Roger Sholanki, CEO, Book4Time It’s no coincidence that the revenue growth of the wellness industry has been accompanied by an increased use of technology.

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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

From gaining a digital presence and utilizing email campaigns, to leveraging influencer partnerships and content creation – we have it all covered! Leverage influencer partnerships and content creation to build customer engagement. Keep reading if you want to learn how you can make your next beauty marketing campaign truly stand out.

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients. For instance – franchises like Ideal Image utilized influencer partnerships across platforms such as Instagram to furthered generate consumer understanding about their services leading to higher engagement rates.

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Jumeirah’s VP of Wellbeing, Niamh O’Connell on her new role and enriching the guest wellness experience

Spa Executive

Jumeirah’s new Vice President of Wellbeing, Niamh O’Connell, answers our questions about her new role, the wellness industry, and embracing technology. Jumeirah Hotels and Resorts is renowned for prestigious and captivating properties.