American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.

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Marketing Therapy Med Spa Social Media 88

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy.

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Style Seat - Marketing Tips

MAY 8, 2024

That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Online Salon Marketing Ideas To Boost Sales In 2024 Having a robust digital strategy is crucial. Social Media Marketing Social media remains a potent tool for salon marketing.

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Marketing Salon Social Media Branding 40

Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything! We also saw one of Jenni’s favorites, NuFree!

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Medical Branding Education Hair Removal 52

Artistic Nails & Beauty Academy - Beauty Industry

AUGUST 1, 2023

Product Sales Representative For those who are good at sales with a deep understanding of beauty products, a Product Sales Representative can be a great career path. Social media is a great platform for beauty professional to showcase their skills, share their knowledge, and connect with their audience.

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Makeup Sales Work-Life Balance Social Media 40

Style Seat - Business Growth

JULY 23, 2024

Common options include sole proprietorship, partnership, limited liability company (LLC), and corporation. This document will serve as a roadmap for your spa’s launch and future growth. Consult with a business attorney or accountant to determine the best structure for your specific situation.

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Legal Customer Service Sanitation Marketing 40

California Skincare Supply

JANUARY 6, 2022

Facts and Figures – The Bull Market for Professional Men’s Skincare According to Allied Market Research, an independent organization that studies industry trends, skincare products for men saw exponential growth just last year, with a 7% increase in sales. This is a great opportunity to get creative and really zero in on your ideal client.

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Skincare Facials Marketing Esthetician 52

Style Seat - Business Growth

JULY 24, 2024

Commission-Based: Some salons use a hybrid model where booth renters pay a lower rental rate but also pay a small commission percentage on their service sales to the salon. Leverage Social Media: Create business profiles on key social media platforms like Instagram and Facebook to showcase your work and connect with potential new clients.

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Salon Legal Branding Social Media 40

American Esthetician Organization

AUGUST 23, 2023

In today’s digital age, social media has become an integral part of our lives. But did you know that social media has also had a significant impact on skincare trends? We no longer rely solely on traditional media or advertisements to discover new products or trends. Yes, you heard it right!

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