Lunar Skincare and the Spa Business By Jennifer Marie
National Aesthetic Spa Network
SEPTEMBER 12, 2022
Do you add LUNAR PHASES to your social media spa campaigns? Here’s why you should.
Networking Skincare Social Media 
How to Grow Your Social Media Presence in Medical Aesthetics
AAAMS
APRIL 26, 2024
If you’re wondering how to grow a medical practice, social media is an invaluable resource. When you open a med spa, social media marketing can help you build a trustworthy reputation and reach a wider audience. Social media is always growing, making it an essential part of reaching your target audience.
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How to Grow Your Social Media Presence in Medical Aesthetics
AAAMS
APRIL 26, 2024
If you’re wondering how to grow a medical practice, social media is an invaluable resource. When you open a med spa, social media marketing can help you build a trustworthy reputation and reach a wider audience. Social media is always growing, making it an essential part of reaching your target audience.
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Proven Skincare Marketing Ideas That Will Boost Your Online Sales
American Esthetician Organization
OCTOBER 16, 2023
Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.
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One-on-One: TDD/JDNPPA Goes Trend Spotting With Gerry Muhle, Galderma’s Head of Global Product Strategy
The Dermatology Digest
NOVEMBER 27, 2024
Galderma recently released a new report highlighting six global aesthetic trends identified based on comprehensive trend-forecasting research conducted in collaboration with a network of aesthetic specialists and skincare influencers. TDD/JDNPPA: Let’s start with what driving trends are today.
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Cryptocurrency’s Impact on the Beauty and Skincare Industry
American Esthetician Organization
AUGUST 16, 2023
The beauty and skincare industry is constantly evolving, and the latest trend to make its mark is cryptocurrency. In this article, we will explore the impact of cryptocurrency on the beauty and skincare industry, from its basics to the challenges and benefits it brings.
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Must-Have Marketing Strategies For Salons & Spas
American Esthetician Organization
OCTOBER 27, 2023
Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! Did you know that referrals and reviews are an essential marketing strategy for salons & spas ?
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Oh, What a Year! The Skin of Color Society Reflects on Its Dynamic 2024
The Dermatology Digest
DECEMBER 30, 2024
Two insightful webinars were presented this year, both moderated by Dr. Barbosa, including, “Social Media Masterclass” with Corey L. Luke and Ugonabo “Skincare as a Ritual, Not a Chore” with Drs. Adotama and Kwatra “Social Media Misinformation” with Drs.
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Effective Marketing Ideas For Estheticians To Attract New Clients
American Esthetician Organization
SEPTEMBER 25, 2023
Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry.
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A Comprehensive Marketing Guide For Beauty Industry
American Esthetician Organization
OCTOBER 11, 2023
Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.
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Effective Marketing Ideas For Health And Wellness Business
American Esthetician Organization
OCTOBER 18, 2023
We’ll explore digital channels, community engagement strategies, purposeful content creation techniques as well as how to get the most out of social media platforms. Health and wellness marketers can use social media to effectively promote awareness and share accurate health messaging. Let’s dive straight in!
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Effective Marketing Ideas For Massage Therapists
American Esthetician Organization
OCTOBER 23, 2023
Additionally, they need to maximize their reach through social media marketing. Embed social media widgets on all pages of the site so users can easily connect with your business on their preferred platforms without leaving your website or blog posts.
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L+A Announces Media Partnership with The Skin Games
Lipgloss and Aftershave
OCTOBER 23, 2023
I attended my first Skin Games in 2016 when I was working with California Skincare Supply. I was on site helping Kelli with social media during the event. Some of the contestants that I met in my first few years working with TSG are now leaders in the professional skincare industry.
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Effective Medical Spa Marketing Ideas To Get More Clients
American Esthetician Organization
OCTOBER 25, 2023
Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.
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Marketing For Therapists: Proven Ways To Grow Your Practice
American Esthetician Organization
OCTOBER 4, 2023
What’s more, it’s also key to stay active on digital platforms such as social media channels and directories to gain visibility from potential clients. Utilize this feature of social media carefully as it’s an effective way of connecting with customers which also helps build trust among potential clientele.
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Advanced Medical Aesthetic Series Treatment Plans
Lipgloss and Aftershave
MARCH 29, 2025
March 2025 L+A Report 5 Must Have Modalities In Modern Medical Aesthetics Aesthetic device technology in the medical + spa skincare industry is evolving rapidly, with cutting-edge technologies transforming how professionals approach skin and body treatments. Kelly has trained estheticians across the U.S.
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Proven Marketing Techniques To Grow Your Massage Therapy Business
American Esthetician Organization
OCTOBER 6, 2023
Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.
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Holistic Skincare Practices: Integrating Wellness into Your Services
Enlightened Beauty
NOVEMBER 25, 2023
In the realm of beauty and skincare, a holistic approach is rapidly gaining recognition for its profound impact on not only skin health but overall well-being. At Enlightened Beauty, we've always believed that skincare is more than just surface-level treatments — it's a journey that intertwines with every aspect of wellness.
Discover Fall Skin Care Trends + Get Next Level Education
Lipgloss and Aftershave
AUGUST 26, 2024
All The Details IECSC Florida 2024 L+A is so proud to be the Official Social Media Commentators for the IECSC Florida 2024 event happening October 13 – 14, 2024 at the Palm Beach County Convention Center! Nothing can help you earn more money and grow your business than a rich and dynamic social media presence.
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Male Call! Skincare for men is having a moment!
California Skincare Supply
JANUARY 6, 2022
Men's skincare is definitely having a moment and estheticians need to get on board! If you’re a skincare professional and have been considering expanding into this rapidly growing market, you’re right on time. If you’re an esthetician or other skincare professional, you can buy men’s facial products at wholesale right here!
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Top Marketing Strategies To Grow Your Beauty Business
American Esthetician Organization
OCTOBER 30, 2023
Leveraging social media statistics to target the right demographics for your UGC campaigns is an important tool in the marketer’s toolkit. Utilizing visual media such as videos and images Utilizing visual media such as videos and images has emerged as a powerful tool to help beauty brands grow their business.
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How to Boost Your Esthetics Sales Revenue in 2025
Lipgloss and Aftershave
FEBRUARY 3, 2025
Read Now 8 Tips To Growing Your Esthetic Sales Revenue 1 Commit Dedicated Time to Manage the Business Nuts and Bolts Besides providing hands-on services, you need to take care of banking, bookkeeping, ordering supplies, retail management, social media, and client outreach. Again, book yourself some administrative time for social media.
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Exploring the Future of Beauty at the International Esthetics Cosmetics Skincare Conference 2023 in Las Vegas
New Age Spa Institute
JULY 6, 2023
Las Vegas, known as the entertainment capital of the world, welcomed beauty professionals and skin care enthusiasts from across the globe for the highly anticipated International Esthetics Cosmetics Skincare Conference (IECSC) 2023. Follow hashtag #nasiedu Follow us on social media to keep up to date with the best and latest from NASI!
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Putting Your Best Face Forward
Lydia Sarfati
SEPTEMBER 8, 2024
I joined Gordon Miller, CEO of BeautyCast Network , on his podcast Social Beauty Makers for an insightful conversation on skincare, service, and more. In the 70s, the prevailing sentiment was, “Nobody cares about skincare—everyone cares about makeup and hair.” Consider Cleopatra, who famously bathed in goat’s milk.
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Dual Esthetics and Massage School Leading the Charge in Education: Cosmoprof Edition!
New Age Spa Institute
AUGUST 1, 2024
CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. The skincare category sees the highest influx of new brands.
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Choosing the Right Beauty School: What to Look For
Hollywood Institute
JANUARY 2, 2024
Are you interested in skincare and makeup? Estheticians are skincare and beauty treatment experts, with esthetician school online providing a flexible learning option. Additionally, a school with strong industry connections can provide you with networking opportunities and job placement assistance.
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Here’s the One Man I’d Trust to Teach Me About Brows and you Ought to Know Him too!
Beautifully Yours Metro
MAY 23, 2022
But then my skincare and Brazilian game took off, and oh yeah I only had 15 minutes allotted to deliver a brow job (so funny to type “ brow job” ). I have always seen brows as a skill skincare pros should have, and the idea of charging $12 bucks like they do at the cheap nail shops in my neighborhood makes my stomach churn.
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Dr. Chantal Lunderville’s 4 Steps to Hosting a Wellness Event
Lipgloss and Aftershave
OCTOBER 10, 2024
Beyonce the community they build, they are a chance to demo new products, spend more meaningful time with your clients, and expand your network. Incentivize your clients to bring friends, tag you on social media, and offer a raffle or goodie bag with samples of your retail offerings. Why are events crucial?
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Inspiring Innovation: NASI at the AMWC Americas Conference
New Age Spa Institute
MARCH 6, 2024
This experience was not only about enhancing our curriculum but also about networking with the most recognized brands in the beauty and wellness industry and inspiring our students and faculty to reach new heights in professional excellence.
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The Indispensable Role of an Esthetician Coach: Navigating the Complexities as a Spa Business Owner
Maxine Drake
OCTOBER 2, 2023
The Significance of a Strong Online Presence The internet and social media have revolutionized how clients discover and choose their estheticians. A quick Google search or a scroll through Instagram or Facebook can introduce potential clients to your spa, your services, and your unique approach to skincare.
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Wait time between skincare products – is it necessary? episode 219
The Beauty Brains
MAY 4, 2020
Do you want to look for products that contain protein, which is a form of scaffolding on the hair that acts as a strengthening network. If you are looking for products to strengthen or moisturize the hair, I wouldn’t worry too much about the presence of glycerin or dimethicone as a deterrent. Support the Beauty Brains!
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Spa Marketing Ideas for Estheticians
Aesthetic Back Bar
MAY 17, 2024
Tools for marketing include email, blogs, social media, video content, and mail campaigns. If you have a retail line, you can put your skincare available for purchase, so customers have easy access to buy products. Networking This is a great way to connect to your community. Mail Campaign An oldie but a goodie!
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Spa Marketing Ideas for Estheticians
Aesthetic Back Bar
MAY 17, 2024
Tools for marketing include email, blogs, social media, video content, and mail campaigns. If you have a retail line, you can put your skincare available for purchase, so customers have easy access to buy products. Networking This is a great way to connect to your community. Mail Campaign An oldie but a goodie!
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How the FTC’s New Rule on Non-Competes Could Transform the Beauty and Wellness Industry
New Age Spa Institute
MAY 2, 2024
This marks a significant shift towards enhancing career flexibility and innovation for facialists and other skincare specialists, waxing specialist, nail techs, makeup artists, hairdressers, hair stylists, and many more industry professionals.
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Hydroquinone creams, Vitamins in hair and more – episode 196
The Beauty Brains
OCTOBER 16, 2019
Beauty News The Rise of Fancy Face Cream—for the Rest of Your Body High end skincare companies are making powerful skin care creams for the body, not the face. When they extend their polymer arms, they build a network and thicken the system. Does anything work better than hydroquinone for age spots? Do shave minimizing products work?
The Truth About Accredited Schools: What Does It Mean For Pro Beauty Licensing?
New Age Spa Institute
JUNE 13, 2024
As a trusted source of professional licensing for everything skincare beauty and wellness related, The New Age Spa Institute receives a lot of questions regarding accreditation. They also connect us to a network of industry professionals and resources, keeping our curriculum current and comprehensive.
The “Must Attend” New York Medical + Spa Skincare Event
Lipgloss and Aftershave
FEBRUARY 14, 2025
IECSC New York will bring you education, networking, and purchasing opportunities for you to accelerate your medical + spa skincare business! We support this trade show franchise because of the comprehensive education and networking opportunities it brings to the medical + spa skincare professional. What does that mean?
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