The Organic Esthetician

JANUARY 28, 2021

These helpful tools can take your skincare routine to the next level, elongate the effects of professional treatments, and eliminate the need for injectables and surgery. If you’re new to the world of beauty gadgets, with so many options on the market, it can be overwhelming to know which is right for you. What is Microcurrent?

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American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

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American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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The Organic Esthetician

APRIL 4, 2020

If you’ve been following the blog, my YouTube Channel , or even my Insta , you know I absolutely love facial tools. I often refer to them as modalities, meaning these gadgets offer specific methods of treatment, addressing things like loss of collagen, muscle laxity or tightness, wrinkles, breakouts, and puffiness.

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American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. So if you’re wondering how you can gain more customers through targeted skincare marketing efforts then read on! Benefits of Skincare Marketing Skincare marketing can help beauty brands transform the way they do business.

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American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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US Dermatologt Partners

NOVEMBER 18, 2024

The field of dermatology has certainly taken advantage of these innovative tools for laser dermatology treatments. From reducing the appearance of fine lines and wrinkles and creating a more even skin tone and texture to managing common skin conditions like eczema and acne, laser treatments offer a wide array of benefits.

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Then let’s dive right into how you can expand your massage therapy business!

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Alison Bladh

JANUARY 16, 2025

They can be a helpful tool for some individuals, particularly when combined with a healthy lifestyle. Commonly marketed as Wegovy or Ozempic (originally for type 2 diabetes), semaglutide has shown weight loss ranging from 15-20% of body weight when combined with a calorie-controlled diet and increased physical activity.

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American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

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Lipgloss and Aftershave

FEBRUARY 20, 2025

market trends. These tools help practitioners assess and track patient progress with remarkable accuracy. Before and after images are essential in medical esthetics as they provide visual proof of treatment efficacy, helping clients see real, measurable results. SHAPESCALE 6.

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AAAMS

DECEMBER 19, 2024

Heres why it appeals to so many medical professionals: High Demand: Patients are increasingly seeking non-invasive cosmetic treatments, creating a steady demand for trained practitioners. Understanding patient safety protocols and treatment planning. Aesthetic medicine is one of the fastest-growing fields in healthcare.

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AAAMS

DECEMBER 16, 2024

Patients today seek treatments that offer impressive results with minimal downtime, making these procedures a must-know for practitioners aiming to stay ahead of the curve. Why Non-Surgical Treatments Are on the Rise Non-surgical cosmetic procedures are transforming the landscape of aesthetic medicine.

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California Skincare Supply

APRIL 18, 2023

For red carpet results without pain, needles, or numbing cream, one of today’s most popular professional treatments is nano infusion! If you have yet to get to know this innovative, yet non-invasive treatment, you’re going to want to keep reading. Table of Contents WHAT is nano infusion? WHY does nano infusion work?

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The Dermatology Digest

FEBRUARY 18, 2025

Food and Drug Administration (FDA) approved mirdametinib (Gomekli, SpringWorks) for the treatment of adult and pediatric patients aged two and older with neurofibromatosis type 1 (NF1) who have symptomatic plexiform neurofibromas (PN) that are not amenable to complete resection. Gomekli is an oral, small molecule MEK inhibitor.

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California Skincare Supply

SEPTEMBER 21, 2021

From microcurrent to nano channeling, LED light therapy and beyond, the facials of the future have arrived, and the demand for glow-boosting, gadget-powered, skincare treatments is increasing rapidly. Ready to get more high-tech in the treatment room?

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Tools Esthetician Skincare Facials 52

Maxine Drake

FEBRUARY 21, 2025

Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Massage or body sculpting treatments Rank for body contouring near me.

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Lipgloss and Aftershave

NOVEMBER 15, 2024

Microneedling and nano infusion are powerful tools on their own, but together, they create a synergistic effect that can transform your clients’ skin. Under her leadership, SESHA has expanded into a diverse range of over 70 therapeutic products, now available across Asia, Europe, and other global markets.

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Southeastern Esthetics Institute

AUGUST 23, 2016

Having a thorough understanding of the dermatology and plastic surgery procedures, in addition to all new and modern cosmetic procedures on the market, is critical in assisting your clients in answering questions. Having daily and weekly communication when dealing with patients receiving treatment is critical.

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California Skincare Supply

SEPTEMBER 21, 2021

From microcurrent to nano channeling, LED light therapy and beyond, the facials of the future have arrived, and the demand for glow-boosting, gadget-powered, skincare treatments is increasing rapidly. Ready to get more high-tech in the treatment room?

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Tools Esthetician Skincare Facials 52

The Organic Esthetician

NOVEMBER 14, 2021

Pangaia - This sustainable company is using some of the most innovative materials on the market from bio-based and plant fibers, like seaweed and eucalyptus to wild Himalayan nettle (PANettle™) or rain-fed hemp (PANhemp™). I’ve also included various price points too ?.

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AAAMS

MARCH 10, 2022

With treatments like botulinum toxin (Botox) and dermal fillers in huge demand, it makes sense that a physician or dentist would see the value in offering patients a one-stop shop for their health needs. Focus groups: This technique is a classic example of market research.

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Aesthetics Exposed

DECEMBER 30, 2017

Peels are one of the most useful tools in a skin care professional's arsenal, but they must be used correctly to ensure not only efficacy but also safety. TCA peels are commonly used by physicians as a medium-depth peeling treatment due to its effect on collagen stimulation and skin tightening. The skin has a pH of approximately 4.5-5,

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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Spa Executive

DECEMBER 10, 2024

Spontaneity and personalization define the new wellness landscape, with nearly 70% booking treatments on the spot during their trips, while 78% value the ability to plan ahead. thalassotherapy, ayurvedic): 62% Physical treatments (e.g., thalassotherapy, ayurvedic): 62% Physical treatments (e.g.,

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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Lipgloss and Aftershave

OCTOBER 30, 2024

Unlike large laser companies that spend millions on marketing with big events, influencer partnerships, and doctor endorsements, we avoid these costly strategies, which often contribute to significant price markups. Question Does DermaJEM help the professional create a pricing structure for Laser Hair Removal and IPL Treatments?

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The Organic Esthetician

AUGUST 18, 2020

There are now multiple devices on the market, such as NuFace , Ziip , MyoLift , the FOREO Bear, and Clareblend , each accompanied by their own conductivity gel. Unfortunately, the majority of gels on the market include some not so great ingredients, in their formulas, that would also get pushed deep into your skin.

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Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Spa Executive

AUGUST 31, 2023

We spoke with Ingrid Middaugh, Vice President of Operations for Trilogy Spa Holdings, about data, revenue, and marketing your spa so it gets the attention it deserves. We spoke with Ingrid Middaugh about data, revenue, and marketing your spa so it gets the attention it deserves. Where do spas miss marketing opportunities?

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Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet from social media platforms to digital marketing your business information can literally be at their fingertips.

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Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips.

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Spa Executive

OCTOBER 22, 2024

The company is known for its intimate, hands-on approach, allowing participants to experience new treatments and products firsthand. We spoke with Lisa Michaelis about Live Love Spa, the value of community, and what works in wellness marketing. What marketing strategies have been most effective for Live Love Spa?

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