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Cosmetology Schools Win with SBCo Sustainability Support

Salon Today

The newly launched Sustain Beauty Co School Program provides educational, technological and marketing support to schools seeking to future-proof admissions and conserve costs and resources.

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Wellness Marketing: The Future Of Marketing For Wellness Industry

American Esthetician Organization

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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20+ Years in the Skincare Industry: Advice From an Esthetician

Kim Gallo Esthetics

If you buy through links on this page, we may earn a small commission As an esthetician, I’ve had the honor of witnessing the tides shift in the vast ocean of skincare, navigating the changing trends and technological breakthroughs that continually redefine the industry. We've seen a shift from simple routines to intricate layering methods.

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Elevating Holiday Marketing in Aesthetics: Value Over Discounts

Aesthetic Advancements Institute (AAI)

The aesthetic industry is again at the crossroads of distinguishing itself in an expansive and competitive market. Let’s explore the effective holiday marketing strategies that focus on value rather than price reductions. Use this to weave a story in your marketing that connects deeply with what your clients want and need.

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U.S. Clinical Skin Care Brand Major Award From U.S. Commerce Department

Lipgloss and Aftershave

The “E” Award is presented to American companies that have demonstrated a sustained increase in overseas sales over a four-year period. Lira Clinical uses the most technologically advanced ingredients in its products to deliver superior results in skincare correction, maintenance, and protection. Commercial Service, part of the U.S.

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The Impact of Artistic Esthetics on Skincare Trends

American Esthetician Organization

Brands have started to use clean lines, neutral colors, and eco-friendly materials to resonate with consumers who value sustainability and simplicity. Whether it’s through packaging design, product formulations, or marketing campaigns, art will undoubtedly play a significant role in shaping the future of skincare.

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Why innovation is crucial for hospitality businesses in 2024

Spa Executive

Technologies like artificial intelligence (AI) and the Internet of Things (IoT) can help provide things like tailored activity suggestions and room settings. This trend is supported by the expected implementation of AI technology in nearly 80% of hotels by 2024​​.