American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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Lipgloss and Aftershave

MARCH 29, 2025

According to NBC Washington, 70 billion was spent globally on non-surgical esthetic treatments in 2023. However, the competition is fierce and will continue to expand as more professionals enter the market. and loves creating treatments that leave clients glowing, confident, and feeling their best.

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American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. So if you’re wondering how you can gain more customers through targeted skincare marketing efforts then read on!

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American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies.

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American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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AAAMS

DECEMBER 19, 2024

Heres why it appeals to so many medical professionals: High Demand: Patients are increasingly seeking non-invasive cosmetic treatments, creating a steady demand for trained practitioners. Understanding patient safety protocols and treatment planning. Aesthetic medicine is one of the fastest-growing fields in healthcare.

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Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. So what should you know about being an esthetician and marketing on Tik Tok? The post Esthetician Marketing Using Tik Tok!

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Maxine Drake

FEBRUARY 21, 2025

Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Google vs. Social Media: Whats More Effective? Less than 10%.

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Aesthetics Exposed

MARCH 13, 2018

Instead of saving all the best deals for the end of the year, grab a calendar and see what other important holidays or events that you can incorporate into your marketing agenda. Retail recommen­dations include treatment masks, exfoliators and home devices such as LED so the client can treat themselves at home.

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My Salon Suite

NOVEMBER 9, 2024

Highlight what sets your business apart—whether it’s a signature treatment, unique wellness products, or personalized customer interactions. Consider offering discounts on treatments, bundling services at a reduced rate, or creating limited-time packages that combine some of your most popular services.

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The Dermatology Digest

MARCH 3, 2025

.” The Unbeatable Performance campaign will feature Maher in a variety of content, including a modern recreation of the brand’s beloved girl-and-dog pose used on product packaging and in the brand’s marketing. The campaign will also include social media and online video.

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Atelier Esthetique Institute of Esthetics

MAY 1, 2024

One of the greatest aspects of working as an esthetician is the ability to build your own client base and create your own treatment plans, and many estheticians often make their own independent companies after some time. Market Your Business You’ve created a business; now you need to get the word out! Why should they go to you?

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The Dermatology Digest

NOVEMBER 27, 2024

They’ll go to the gym, and they get some aesthetic treatments, increasing overall acceptability of aesthetics. There are different types of specialties now doing treatments, whether it be nurse practitioners or general practitioners in certain markets. You’ve also got increasing accessibility.

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AAAMS

DECEMBER 16, 2024

Patients today seek treatments that offer impressive results with minimal downtime, making these procedures a must-know for practitioners aiming to stay ahead of the curve. Why Non-Surgical Treatments Are on the Rise Non-surgical cosmetic procedures are transforming the landscape of aesthetic medicine.

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Artistic Nails & Beauty Academy - Beauty Industry

SEPTEMBER 30, 2022

With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. It can also be a fast, effective, and free way to market yourself.

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step?

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step?

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My Salon Suite

DECEMBER 19, 2023

Consider incorporating services like deep conditioning treatments, color touch-ups, or styling sessions. Promote these packages through your social media channels, email newsletters, and within your salon space. Additionally, tap into the power of word-of-mouth marketing by introducing referral incentives.

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Renee Rouleau

JANUARY 21, 2025

As both a 35 year esthetician and a skincare product formulator trained in cosmetic chemistry, what I know for sure is there are a lot of false hopes being sold about the latest and greatest miracle ingredients and its so easy to fall into the marketing hype. Much to what social media tries to tell you!) Always in the morning.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet from social media platforms to digital marketing your business information can literally be at their fingertips.

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Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips.

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AAAMS

MARCH 10, 2022

With treatments like botulinum toxin (Botox) and dermal fillers in huge demand, it makes sense that a physician or dentist would see the value in offering patients a one-stop shop for their health needs. Social listening: Monitor your social media channels to see what users say about your practice.

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Lori Crete

OCTOBER 14, 2024

Subscribe to the Podcast on Apple Podcasts , Spotify , Amazon Music or Tune In When you make these decisions from internal experience, it’s way more powerful for your business than if you just see somebody doing it on social media and that makes you think you need it. Building confidence in your new treatment.

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American Esthetician Organization

NOVEMBER 26, 2024

Word-of-Mouth Referrals: Happy clients are your best marketing asset. When clients leave your spa feeling satisfied and confident, they’re more likely to share their positive experiences with friends, family, and social media followers. Reapplies easily without discomfort, maximizing efficiency during treatments.

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Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

I want to perfect those since there is a very big market for them today. Some of my favorite resources for fresh ideas are social media and workshops. From social media like TikTok, I learn different techniques from estheticians, as well as marketing strategies. Have you picked up any new tricks or skills?

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Style Seat - Marketing Tips

OCTOBER 16, 2023

If your marketing plan to earn more revenue isnt ready, youre going to miss out on those money-maker months. Create a Costume Catalog Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. Dont wait until the last minute to find ways to earn more revenue.

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Style Seat - Marketing Tips

OCTOBER 16, 2023

If your marketing plan to earn more revenue isn’t ready, you’re going to miss out on those “money-maker” months. Create a Costume Catalog Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. If not, get creative.

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Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

Discover two top Miami skincare spaces that are changing the game and providing exceptional results Cici Skincare Specialty: Customized Treatments Signature Treatment The Signature Facial is Cici’s staple service, an experience meticulously personalized to unique skin type and concerns. The second is focused on client appreciation.

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Spa Executive

DECEMBER 8, 2023

Offer add-ons and upsells that add no additional time to treatments and services, like hot stones and CBD creams to massages and paraffin wax hand treatments and eye masks to facials. Utilize this data to personalize marketing efforts, tailor services, and improve overall guest satisfaction with the ultimate in personalized service.

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Spa Executive

SEPTEMBER 19, 2024

A substantial 78% of spa-goers believe that investing in treatments improves their health and mental wellbeing. These include designing holistic wellness treatments that address both physical and mental health, which many spas are already doing. Some potential strategies are obvious.

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Lipgloss and Aftershave

JANUARY 19, 2024

Jessline Fermin gave Lipgloss + Aftershave Co-Founder, Jenni Nagle, one of the most impressive skincare treatments! Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! We wanted to get to know as much as possible about the products used in this treatment!

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Lipgloss and Aftershave

FEBRUARY 8, 2024

L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! We also saw that in this overall macro approach to skin health that there was a strong focus on the marriage of products and devices in treatments! We met Biosil, a collagen supplement that focuses on the hair restoration market.

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