American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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Marketing Social Media Branding Technology 88

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

NOVEMBER 26, 2024

Revolutionary Technology for Client Comfort For many clients, waxing can be a daunting experience due to discomfort or even pain. LYCON’s revolutionary technology addresses these concerns, transforming waxing into a pleasant and virtually painless process. Word-of-Mouth Referrals: Happy clients are your best marketing asset.

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Waxing Esthetician Hair Removal Innovations 68

Spa Executive

JULY 23, 2024

Some consumers are rejecting technology. Some consumers, especially younger ones, are rejecting technology and embracing analog experiences. Some are even opting for so-called “dumb” phones or feature phones, that don’t access cell networks and social media, but have access to GPS or hotspots) over all that smartphone screen time.

Technology 52

Technology Social Media Marketing Makeup 52

The Dermatology Digest

NOVEMBER 27, 2024

There are different types of specialties now doing treatments, whether it be nurse practitioners or general practitioners in certain markets. There’s also increasing improvements in science and technology, so you’re getting more effective and safer products.” It’s not just dermatologists and plastic surgeons anymore.

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Injections Social Media Networking Ethics 74

AAAMS

DECEMBER 16, 2024

Non-Invasive Body Contouring Technologies like CoolSculpting and similar non-invasive body contouring methods are revolutionizing fat reduction. Invest in marketing strategies like social media, before-and-after photos, and patient testimonials to showcase your expertise.

Chemical Peels 52

Chemical Peels Microneedling Social Media Surgery 52

Style Seat - Marketing Tips

APRIL 3, 2024

The task of marketing their unique services, while keeping an edge over competitors, turns their role from just stylists to strategists. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Are you facing salon marketing challenges as a salon owners?

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Tools Marketing Salon Social Media 40

Style Seat - Marketing Tips

APRIL 3, 2024

The task of marketing their unique services, while keeping an edge over competitors, turns their role from just stylists to strategists. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Are you facing salon marketing challenges as a salon owners?

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Tools Marketing Salon Social Media 40

Lipgloss and Aftershave

MARCH 29, 2025

However, the competition is fierce and will continue to expand as more professionals enter the market. Read the March L+A Report Clients connect with estheticians at various points in their self-care journey, often having limited information learned from social media sites.

Medical 52

Medical Treatments Microneedling Chemical Peels 52

Spa Executive

SEPTEMBER 19, 2024

Integration of mental wellness technologies: With 24% of spa-goers using apps to manage mental wellbeing, spas can partner with a mental health or wellness app company, or develop their own app. Social media and newsletters can also provide mental health tips and offer insights into stress management techniques.

Aromatherapy 97

Aromatherapy Social Media Therapy Management 97

Lipgloss and Aftershave

FEBRUARY 8, 2024

L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! Straits Research forecasts the hair care market to witness significant growth, reaching a revenue of USD 112,270.54 This consumer preference is expected to drive the market for damage control products in the foreseeable future.”

Skincare 52

Skincare Social Media Ethics Branding 52

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. Classes cover a wide spectrum of topics, including but not limited to: Holistic Wellness Approaches, Customer Experience and Retention, Spa Technology, Innovations, and Financial Management.

Social Media 52

Social Media Branding Education Marketing 52

American Esthetician Organization

AUGUST 16, 2023

Understanding Cryptocurrency and Blockchain Technology In order to truly grasp the impact of cryptocurrency on the beauty industry , it’s essential to understand the basics of cryptocurrency and blockchain technology. Blockchain technology, on the other hand, is the underlying technology that supports cryptocurrencies.

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Skincare Ethics Branding Technology 88

Lipgloss and Aftershave

SEPTEMBER 25, 2023

It’s the question I come across all too often in the local and wider-sphere chat groups and communities in the “wild wild west” world of social media. Clients today are heavily influenced by what they hear and see in their social media feeds. “What is the holy grail that will make you look younger overnight?”

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Chemical Peels Skincare Routine Social Media Skincare 98

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. What’s The State Of Beauty & Wellness In 2024 So Far?

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Esthetics Education Marketing Innovations 52

Spa Executive

OCTOBER 3, 2023

With Hapi & Book4Time it’s easy to keep track of guest experiences, make personalized recommendations, and drive targeted marketing campaigns. It’s grounded in an open model, leveraging technology that powers major global social media and business platforms. The hurdle was the absence of readily accessible data.

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Hospital Management Social Media Innovations 52

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. In fact, the “Ve” stands for MVE Technology and “Cera” refers to “ceramides,” not Michael Cera.

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Social Media Branding Marketing Partnerships 36

The Beauty Brains

APRIL 16, 2020

What do you think of the technology of the new Victoria Beckham line? What is the oldest beauty product on the market today? Trisha – Victoria Beckam – TFC8 technology claims to create an optimal environment for the skin’s repair. What is the best product to use to avoid breakouts with anti-aging benefits?

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Branding Social Media Technology Sensitive Skin 40

Maxine Drake

OCTOBER 2, 2023

It’s one thing to know how to rejuvenate skin or recommend the perfect product; it’s another to manage finances, market your services, and grow a loyal clientele. Digital Marketing Mastery for Estheticians In today’s digital age, a physical spa location and a business card are just the starting points.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

Maxine Drake

SEPTEMBER 8, 2022

If you’re a beauty business owner or spa industry professional, then it’s important to stay up-to-date on the latest technologies for continued business growth. These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. But what about software for your spa?

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Social Media Marketing Management Client Retention 52

The Beauty Brains

JANUARY 22, 2020

The patches, featuring Derma Fusion Technology, promises that technology meets premium nutrition. Classic MLM marketing tactic! Question 3 Ingredients by Louise shared a post with us via Instagram about a brand called Le-Vel. They are selling “wearable nutrition” as part of their Thrive product portfolio.

Diet 52

Diet Social Media Extractions Portfolios 52

Lipgloss and Aftershave

FEBRUARY 6, 2025

Jenni Nagle, Barry Eichner, and Dr. Chantal Lunderville attended the conference to get a glimpse into the global skincare market to see what we can expect for the next year. IMCAS indicated there was a more natural use of dermal fillers, along with more botulinum toxins entering the market. market is going to see more and more!

Medical 52

Medical Skincare Injections Webinar 52

The Beauty Brains

FEBRUARY 4, 2019

And cosmetic marketers, and marketing people in general, definitely take advantage of this phenomena. You’ve got to understand that not much really changes from a technology standpoint when it comes to cosmetics. The thing that is changing a lot is the marketing stories that go along with them. Stuff like that.

Ingredients 52

Ingredients Marketing Moisturization Social Media 52

California Skincare Supply

APRIL 7, 2023

How LED Light Therapy Can Help You Build Your Beauty Business and Get Better Results for Your Clients Once upon a time, it was the stuff of NASA space missions, but nowadays, light-emitting diode – or LED – technology has become one of the most sought-after treatments in skin care. Here are a couple of our favorites. Does light therapy hurt?

Therapy 52

Therapy Facials Esthetician Skin Types 52

Nutritional Aesthetics Alliance

APRIL 26, 2023

It involved new technology, new everything for me. But behind the scenes, it’s an exorbitant amount of tasks, technologies, and people helping you, which is great. It’s not because I’m not busy at work, it’s because I’m not in the marketing flows of the holiday, or the back-to-school season.

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Social Media Sustainability Skin Types Work-Life Balance 195

AAAMS

AUGUST 7, 2024

Worldwide, medical aesthetics careers are growing in demand, thanks to innovation in the available products and services and increased awareness and acceptance on social media. This course is paramount if you’re considering working with laser technology.

Medical 52

Medical Chemical Peels Injections Esthetician 52

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

Technology is the future of all industries. Robots can’t give facials yet, but is already helping save so much time with ChatGPT helping to write marketing emails and social media captions. Also, adopt a growth mindset. How would you forecast the future of the esthetics industry?

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Esthetician Esthetics Skincare Branding 78

California Skincare Supply

MAY 9, 2023

When it comes to transformative skincare, many of us tend to think of technology-driven devices like IPL or microcurrent. Rather than winging it, continuing education in facial massage is strongly recommended and can really help to set you apart in your market. So with this in mind, don’t be shy!

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Facial Massage Facials Skincare Treatments 52

Spa Executive

MARCH 7, 2024

Understanding broader market trends and customer preferences through data analysis helps you tailor retail strategies to meet changing demand. Customer segmentation can help improve your retail marketing by grouping people based on their preferences and purchase history, allowing you to create targeted marketing campaigns.

Sales 52

Sales Retail Products Marketing Management 52

California Skincare Supply

JANUARY 24, 2023

That said, the technology has actually been around for quite some time as a medical modality. Once you’ve chosen your device and become adept with the technology, adding microcurrent to your facials is easy and very versatile. BUY Adagio New customers get 10% off their first purchase! Are there any risks or side effects?

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Facials Wrinkles Collagen Technology 52

The Beauty Brains

FEBRUARY 7, 2020

What do marketers who say “chemical free” sunscreens mean? When you say or some marketer says or someone says “chemical free”, what does that mean? They further went on to say over 99% of active skincare ingredients are overrated marketing hype. ” Marketers need a hero ingredient. So what do people mean.

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Lash Lift Ingredients Marketing Social Media 52

The Beauty Brains

APRIL 22, 2020

This is not revolutionary technology. I don’t think it’s particularly impressive technology either but some people might like it. They do load it up with a bunch of oils which just makes the product worse at cleaning hair but some consumers and marketers think that oils in your shampoos is a good thing. I don’t think it is.

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Extractions Ingredients Pores Retinol 52

The Beauty Brains

APRIL 23, 2019

This uses a standard technology in which a metal is oxidized to create color. It can provide some gray coverage but it does not work in the manner which is described by their marketing. The product you’re referring to is called Hairprint. Hair grows about half an inch a month. Support the Beauty Brains!

Ingredients 52

Ingredients Marketing Social Media Moisturization 52

Lipgloss and Aftershave

FEBRUARY 3, 2025

Your creative flair sets your practice apart in a competitive market. For example, a business strategy workshop will engage your left brain, while a creative marketing seminar will stimulate your right brain. Your right brain ensures every detail contributes to an exceptional client experience.

Medical 52

Medical Skincare Branding Client Retention 52

New Age Spa Institute

JUNE 22, 2023

The Beauty Culture Connection From commercial marketing to social media platforms, we are bombarded with images of the most coveted and idealized flawless skin, plump lips, and slim bodies. Follow hashtag #nasiedu Follow us on social media to keep up to date with the best and latest from NASI!

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Esthetics Social Media Continuing Education Continuous Education 40

Style Seat - Business Growth

JULY 24, 2024

They set their own schedule, use their own products, handle their own billing and taxes, and market themselves to attract clients. Marketing To Attract Clients For Your Salon Booth Business To build a thriving salon booth business, you need to attract and retain clients. Attend local events to meet new people and market your business.

Salon 40

Salon Legal Branding Social Media 40

Style Seat - Business Growth

JULY 24, 2024

They set their own schedule, use their own products, handle their own billing and taxes, and market themselves to attract clients. Marketing To Attract Clients For Your Salon Booth Business To build a thriving salon booth business, you need to attract and retain clients. Attend local events to meet new people and market your business.

Salon 40

Salon Legal Branding Social Media 40