Lipgloss and Aftershave

FEBRUARY 8, 2024

L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! Straits Research forecasts the hair care market to witness significant growth, reaching a revenue of USD 112,270.54 This consumer preference is expected to drive the market for damage control products in the foreseeable future.”

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Social Media Skincare Ethics Branding 52

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. Classes cover a wide spectrum of topics, including but not limited to: Holistic Wellness Approaches, Customer Experience and Retention, Spa Technology, Innovations, and Financial Management.

Social Media 52

Social Media Branding Education Marketing 52

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. In fact, the “Ve” stands for MVE Technology and “Cera” refers to “ceramides,” not Michael Cera.

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Social Media Branding Marketing Partnerships 36

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. What’s The State Of Beauty & Wellness In 2024 So Far?

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Esthetics Education Innovations Marketing 52

Spa Executive

OCTOBER 3, 2023

With Hapi & Book4Time it’s easy to keep track of guest experiences, make personalized recommendations, and drive targeted marketing campaigns. It’s grounded in an open model, leveraging technology that powers major global social media and business platforms. The hurdle was the absence of readily accessible data.

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Hospital Management Innovations Social Media 52

Maxine Drake

OCTOBER 2, 2023

It’s one thing to know how to rejuvenate skin or recommend the perfect product; it’s another to manage finances, market your services, and grow a loyal clientele. Digital Marketing Mastery for Estheticians In today’s digital age, a physical spa location and a business card are just the starting points.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

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Marketing Social Media Branding Sales 88

Maxine Drake

SEPTEMBER 8, 2022

If you’re a beauty business owner or spa industry professional, then it’s important to stay up-to-date on the latest technologies for continued business growth. These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. But what about software for your spa?

Social Media 52

Social Media Management Marketing Client Retention 52

The Beauty Brains

APRIL 16, 2020

What do you think of the technology of the new Victoria Beckham line? What is the oldest beauty product on the market today? Trisha – Victoria Beckam – TFC8 technology claims to create an optimal environment for the skin’s repair. What is the best product to use to avoid breakouts with anti-aging benefits?

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Branding Social Media Technology Sensitive Skin 40

California Skincare Supply

APRIL 7, 2023

How LED Light Therapy Can Help You Build Your Beauty Business and Get Better Results for Your Clients Once upon a time, it was the stuff of NASA space missions, but nowadays, light-emitting diode – or LED – technology has become one of the most sought-after treatments in skin care. Here are a couple of our favorites. Does light therapy hurt?

Therapy 52

Therapy Facials Esthetician Skin Types 52

AAAMS

JULY 15, 2024

Worldwide, medical aesthetics careers are growing in demand, thanks to innovation in the available products and services and increased awareness and acceptance on social media. This course is paramount if you’re considering working with laser technology.

Medical 40

Medical Chemical Peels Training Esthetician 40

California Skincare Supply

MAY 9, 2023

When it comes to transformative skincare, many of us tend to think of technology-driven devices like IPL or microcurrent. Rather than winging it, continuing education in facial massage is strongly recommended and can really help to set you apart in your market. So with this in mind, don’t be shy!

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Facial Massage Facials Skincare Treatments 52

New Age Spa Institute

JUNE 22, 2023

The Beauty Culture Connection From commercial marketing to social media platforms, we are bombarded with images of the most coveted and idealized flawless skin, plump lips, and slim bodies. Follow hashtag #nasiedu Follow us on social media to keep up to date with the best and latest from NASI!

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Social Media Esthetics Continuing Education Continuous Education 40

California Skincare Supply

OCTOBER 5, 2022

The Facial Treatment of Your Dreams Might Just Be Hydrodermabrasion Across social platforms and in the media, consumers are captivated by this new hydrodermabrasion technology and what it can do for their skin. If so, we’ve got exciting news. It can be featured as an add-on to existing treatments, increasing your bottom line.

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Facials Treatments Microdermabrasion Exfoliation 52

Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything! We loved the energy at the event this year!

Medical 52

Medical Branding Hair Removal Education 52

California Skincare Supply

JANUARY 24, 2023

That said, the technology has actually been around for quite some time as a medical modality. Once you’ve chosen your device and become adept with the technology, adding microcurrent to your facials is easy and very versatile. BUY Adagio New customers get 10% off their first purchase! Are there any risks or side effects?

Facials 52

Facials Wrinkles Collagen Technology 52

AAAMS

DECEMBER 9, 2022

the world’s premier corporate consulting firm and the definitive source for all things business, recently devoted an in-depth article to the rapid growth of the global aesthetic medicine market size. Explore current and upcoming aesthetic medicine trends, common procedures and more to learn how you can capitalize on this thriving market.

Chemical Peels 52

Chemical Peels Injections Marketing Networking 52

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

Technology is the future of all industries. Robots can’t give facials yet, but is already helping save so much time with ChatGPT helping to write marketing emails and social media captions. Also, adopt a growth mindset. How would you forecast the future of the esthetics industry?

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Esthetician Esthetics Skincare Branding 78

The Beauty Brains

JANUARY 22, 2020

The patches, featuring Derma Fusion Technology, promises that technology meets premium nutrition. Classic MLM marketing tactic! Question 3 Ingredients by Louise shared a post with us via Instagram about a brand called Le-Vel. They are selling “wearable nutrition” as part of their Thrive product portfolio.

Diet 52

Diet Social Media Extractions Portfolios 52

American Esthetician Organization

SEPTEMBER 9, 2023

What was once a manual and painstaking process is now a highly sophisticated craft, thanks to technological advancements. With the rise of social media and the increased acceptance of tattoos in society, more people than ever are getting inked. This allows for a wider range of colors and longer-lasting tattoos.

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Skincare Makeup Skincare Routine Social Media 88

The Beauty Brains

FEBRUARY 4, 2019

And cosmetic marketers, and marketing people in general, definitely take advantage of this phenomena. You’ve got to understand that not much really changes from a technology standpoint when it comes to cosmetics. The thing that is changing a lot is the marketing stories that go along with them. Stuff like that.

Social Media 52

Social Media Ingredients Marketing Moisturization 52

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

Marketing 88

Marketing Social Media Sales Branding 88

New Age Spa Institute

JULY 20, 2023

Leading Beauty Esthetics School Investigates Enhancing the Wedding Facial Glow Enhanced self-awareness from the Zoom era, combined with advanced technology, has shaped modern pre-wedding cosmetic treatment trends. Facial plastic and reconstructive surgeon, Dr. Eric Yavrouian developed and introduced Accutite to the medical aesthetics market.

Treatments 52

Treatments Esthetics Esthetician Master Esthetician 52

The Beauty Brains

FEBRUARY 7, 2020

What do marketers who say “chemical free” sunscreens mean? When you say or some marketer says or someone says “chemical free”, what does that mean? They further went on to say over 99% of active skincare ingredients are overrated marketing hype. ” Marketers need a hero ingredient. So what do people mean.

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Lash Lift Ingredients Marketing Social Media 52

The Beauty Brains

APRIL 11, 2019

Fear based news stories prey on our anxieties and in this online world, they lead to more clicks, social media shares, and advertising money. There really is no special technology that a salon puts on your hair when doing these special conditioning treatments. Marketing companies love to get people to subscribe to products.

Salon 52

Salon Ingredients Social Media Cosmetic Products 52

The Beauty Brains

APRIL 22, 2020

This is not revolutionary technology. I don’t think it’s particularly impressive technology either but some people might like it. They do load it up with a bunch of oils which just makes the product worse at cleaning hair but some consumers and marketers think that oils in your shampoos is a good thing. I don’t think it is.

Extractions 52

Extractions Ingredients Pores Retinol 52

New Age Spa Institute

JUNE 13, 2024

Each state has its own requirements for training programs and licensing exams, so it’s important to check with the specific state board of esthetics, cosmetology, massage therapy, and nail technology for detailed regulations and any updates. The post The Truth About Accredited Schools: What Does It Mean For Pro Beauty Licensing?

Continuing Education 52

Continuing Education Continuous Education Education Esthetics 52

California Skincare Supply

NOVEMBER 11, 2021

Is the marketing and packaging on-brand for your business? Look for attractive colors, marketing imagery, brand messaging, and packaging that aligns with your vision. It’s also a good idea to keep up with fashion magazines, beauty bloggers, and other social media influencers to stay in the know about popular trends and products.

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Branding Skincare Sensitive Skin Ingredients 52

The Beauty Brains

JULY 2, 2020

– Jen Encapsulation technology has been around for decades. It’s a marketing gimmick in my opinion. In practice, this is impossible which is why “encapsulated” technology is just a marketing gimmick. If encapsulation worked, all big companies would use the technology. More marketing.

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Exfoliation Vitamin C Retinol Ingredients 40

The Beauty Brains

JANUARY 7, 2019

This type of formulation strategy is known as “hurdle technology” and a lot of natural brands are doing this. But this company engages in what we call fear marketing touting the boogeyman of synthetics while propagating all the standard natural product propaganda. They also likely use a low pH (say below 5.0) I’m skeptical.

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Social Media Branding Ingredients Marketing 40

The Beauty Brains

JANUARY 8, 2020

What are some trends you see in new technology for beauty products? But it’s still just a marketing gimmick and you aren’t going to get any significant benefit by having a product designed specifically for your skin or hair DNA. Why isn’t there more recycling? Does Revitalash really work? Are cosmetician brands really better?

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Vitamin C Branding Social Media Ingredients 40

The Beauty Brains

JUNE 27, 2016

Superb award-winning technology to stabilize and enhance the activation of copper peptides.” What about the “superb award-winning technology?” Either way it’s just a popularity contest of sorts, which is fine, but this is not any kind of independent validation of their technology. Okay, let’s break this down. Babis asks.I

Makeup 52

Makeup Technology Branding Ingredients 52

The Beauty Brains

FEBRUARY 25, 2019

However, these types of sunscreens haven’t really had great market success so that shows you what I know about whether a technology will be successful or not. That just seems more practical to me. Beauty Brains wrapup Thanks for listening. Hey if you get a chance can you go over to iTunes and leave us a review.

Social Media 52

Social Media Legal Ingredients Safety 52

American Esthetician Organization

AUGUST 16, 2023

Understanding Cryptocurrency and Blockchain Technology In order to truly grasp the impact of cryptocurrency on the beauty industry , it’s essential to understand the basics of cryptocurrency and blockchain technology. Blockchain technology, on the other hand, is the underlying technology that supports cryptocurrencies.

Skincare 88

Skincare Ethics Sustainability Technology 88

The Beauty Brains

JANUARY 30, 2020

But sometimes reality is less appealing than the marketing stories. Sugaring to remove hair has been done for a long time so it’s not like a new technology. If the untreated side looks worse than the treated side, viola, you’ll convince some people your technology works. Sorry if we’re causing any problems with your friends.

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Waxing Retinol Ingredients Wrinkles 40

Spa Executive

MARCH 7, 2024

Understanding broader market trends and customer preferences through data analysis helps you tailor retail strategies to meet changing demand. Customer segmentation can help improve your retail marketing by grouping people based on their preferences and purchase history, allowing you to create targeted marketing campaigns.

Sales 52

Sales Retail Products Marketing Management 52

American Esthetician Organization

AUGUST 23, 2023

In today’s digital age, social media has become an integral part of our lives. But did you know that social media has also had a significant impact on skincare trends? We no longer rely solely on traditional media or advertisements to discover new products or trends. Yes, you heard it right!

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Social Media Skincare Skincare Routine Skincare Brands 88