Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Points LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

Social Media 52

Social Media Sustainability Education Download 52

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

Branding 36

Branding Marketing Social Media Skincare Brands 36

Spa Executive

DECEMBER 10, 2024

.” Grand View Research reports that culinary travel and shopping is the fastest-growing segment in the luxury travel market. of the global culinary tourism market in 2023. This region’s rich food heritage is gaining more attention, as travelers increasingly choose destinations based on their culinary offerings.

Social Media 52

Social Media Sustainability Marketing Ingredients 52

Pivot Point International

SEPTEMBER 16, 2024

This foundational course covers essential techniques and industry knowledge, providing the skills and confidence needed for sustainable careers. Click here to see our entire Content Partner library, complete with catalogs that include business skills, money management, social media marketing, product knowledge and advanced beauty education.

Makeup 52

Makeup Eyebrow Shaping Social Media Education 52

Lipgloss and Aftershave

SEPTEMBER 25, 2023

It’s the question I come across all too often in the local and wider-sphere chat groups and communities in the “wild wild west” world of social media. Clients today are heavily influenced by what they hear and see in their social media feeds. “What is the holy grail that will make you look younger overnight?”

Chemical Peels 98

Chemical Peels Skincare Routine Social Media Skincare 98

American Esthetician Organization

AUGUST 16, 2023

For instance, a beauty brand may introduce a token that customers can earn by making purchases or engaging with the brand on social media. By accepting cryptocurrency, the beauty retailer tapped into a new market of tech-savvy consumers who prefer using digital currencies for their transactions.

Skincare 88

Skincare Ethics Branding Technology 88

Style Seat - Business Growth

JULY 22, 2024

From leveraging the timeless power of word-of-mouth to mastering the digital landscape with social media, heres how you can grow your hair salon business in todays fast-paced world. Ask satisfied clients if theyd be willing to share their experiences on social media or review sites.

Salon 40

Salon Social Media Client Retention Marketing 40

Style Seat - Business Growth

JULY 22, 2024

From leveraging the timeless power of word-of-mouth to mastering the digital landscape with social media, here’s how you can grow your hair salon business in today’s fast-paced world. Ask satisfied clients if they’d be willing to share their experiences on social media or review sites.

Salon 40

Salon Social Media Client Retention Marketing 40

Nutritional Aesthetics Alliance

APRIL 26, 2023

It’s not because I’m not busy at work, it’s because I’m not in the marketing flows of the holiday, or the back-to-school season. The more you become aware and you can create pathways to keeping yourself together, the more you can sustain those shifts and changes. They’re on their social media.

Social Media 195

Social Media Sustainability Skin Types Work-Life Balance 195

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

Branding 28

Branding Marketing Social Media Skincare Brands 28

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

Branding 28

Branding Marketing Social Media Skincare Brands 28

The Dermatology Digest

NOVEMBER 27, 2024

There are different types of specialties now doing treatments, whether it be nurse practitioners or general practitioners in certain markets. We shared the trend forecasting research and went through a half a billion data points on social media and online. You’ve also got increasing accessibility.

Injections 74

Injections Social Media Networking Collagen 74

Maxine Drake

OCTOBER 2, 2023

It’s one thing to know how to rejuvenate skin or recommend the perfect product; it’s another to manage finances, market your services, and grow a loyal clientele. Digital Marketing Mastery for Estheticians In today’s digital age, a physical spa location and a business card are just the starting points.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. What’s The State Of Beauty & Wellness In 2024 So Far?

Esthetics 52

Esthetics Education Innovations Marketing 52

American Esthetician Organization

NOVEMBER 26, 2024

Word-of-Mouth Referrals: Happy clients are your best marketing asset. When clients leave your spa feeling satisfied and confident, they’re more likely to share their positive experiences with friends, family, and social media followers.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

The Beauty Brains

JANUARY 15, 2020

There is no reason to be scared but unfortunately, fear-marketers have made people afraid of anything with aluminum, especially antiperspirants and products that are applied to the skin of babies. I guess the best that you might be able to do is to buy fewer products and buy from companies that have transparent sustainability programs.

Vitamin C 52

Vitamin C Social Media Facial Masks Ingredients 52

New Age Spa Institute

JUNE 8, 2023

INGLOT is not exclusively marketed as a “clean beauty” brand, but Inglot Cosmetics emphasizes certain aspects of clean beauty in its formulations and practices. INGLOT places importance on ingredient safety, ethical practices and sustainability. They also offer a wide selection of vegan and cruelty-free cosmetic options.

Makeup 52

Makeup Training Esthetics Hydration 52

California Skincare Supply

NOVEMBER 11, 2021

Is the marketing and packaging on-brand for your business? Look for attractive colors, marketing imagery, brand messaging, and packaging that aligns with your vision. It’s also a good idea to keep up with fashion magazines, beauty bloggers, and other social media influencers to stay in the know about popular trends and products.

Branding 52

Branding Skincare Ingredients Sensitive Skin 52

The Beauty Brains

JANUARY 8, 2020

But it’s still just a marketing gimmick and you aren’t going to get any significant benefit by having a product designed specifically for your skin or hair DNA. Unfortunately, this doesn’t mean that products on the market with these three ingredients in them are more shelf stable. What are the big cosmetic brand scientists working on?

Vitamin C 40

Vitamin C Branding Social Media Ingredients 40

Aesthetics Advisor

AUGUST 7, 2023

As one doctor said, "we haven't seen a prescription drug with this much cocktail and dinner chatter since Viagra came to the market." Berberine has received a lot of media attention as it gains momentum on social media as a weight loss supplement. It's been called "TikTok's favorite weight loss drug." What is Ozempic?

Diet 36

Diet Extractions Medical Sustainability 36

Aesthetics Advisor

JUNE 3, 2024

Both drugs come from the Danish pharmaceutical company Novo Nordisk, whose market capitalization has soared to $609 billion, surpassing Tesla’s valuation by $40 billion. Additionally, the drug has been associated with sagging buttocks, often referred to on social media as "Ozempic butt." 9 How Does Ozempic and Wegovy Work?

Surgery 36

Surgery Diet Pharmaceutical Medical 36

American Esthetician Organization

AUGUST 23, 2023

In today’s digital age, social media has become an integral part of our lives. But did you know that social media has also had a significant impact on skincare trends? We no longer rely solely on traditional media or advertisements to discover new products or trends. Yes, you heard it right!

Social Media 88

Social Media Skincare Skincare Routine Skincare Brands 88