American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

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Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools!

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Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. For example, think of how you would like your logo to look—will it feature soft pinks and purples or bright blues and greens?

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Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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AAAMS

APRIL 26, 2024

If you’re wondering how to grow a medical practice, social media is an invaluable resource. When you open a med spa, social media marketing can help you build a trustworthy reputation and reach a wider audience. Social media is always growing, making it an essential part of reaching your target audience.

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies.

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Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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Maxine Drake

FEBRUARY 21, 2025

Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Google vs. Social Media: Whats More Effective? Less than 10%.

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AAAMS

APRIL 26, 2024

If you’re wondering how to grow a medical practice, social media is an invaluable resource. When you open a med spa, social media marketing can help you build a trustworthy reputation and reach a wider audience. Social media is always growing, making it an essential part of reaching your target audience.

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American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

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The Dermatology Digest

MARCH 3, 2025

“Sunscreen has always been an essential part of my daily skincare routine, and choosing a trusted sunscreen that stays on strong, like Coppertone Sport, is so important to me – whether I’m spending long hours training or just going to the beach with my sisters.” In a news release.

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Medical Grade Skincare Social Media Branding Skin Health 74

Esthetician Edit

AUGUST 30, 2021

The skincare industry is always a booming business, but with that being said, there’s always some friendly competition with other estheticians also looking for clients. So what should you know about being an esthetician and marketing on Tik Tok? The post Esthetician Marketing Using Tik Tok! Who’s your demographic?

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Lipgloss and Aftershave

AUGUST 17, 2023

Bella Luna has several spa therapists and a social media manager. Skincare Fits Into Bella Luna Spa Nathalie began carrying M.A.D Skincare in 2017 along with Farmhouse Fresh and Dermastart’s ClearChoice. Skincare Facials. Skincare retail products is exceptional, because of how amazing the M.A.D

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Renee Rouleau

JANUARY 21, 2025

As both a 35 year esthetician and a skincare product formulator trained in cosmetic chemistry, what I know for sure is there are a lot of false hopes being sold about the latest and greatest miracle ingredients and its so easy to fall into the marketing hype. Much to what social media tries to tell you!)

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The Dermatology Digest

NOVEMBER 27, 2024

Galderma recently released a new report highlighting six global aesthetic trends identified based on comprehensive trend-forecasting research conducted in collaboration with a network of aesthetic specialists and skincare influencers. You’ve also got increasing accessibility. It’s not just dermatologists and plastic surgeons anymore.

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Injections Social Media Networking Ethics 74

Lipgloss and Aftershave

FEBRUARY 8, 2024

The Skincare Trends Report by L+A for 2024 is here! L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! The 2024 L+A Skincare Trends Report Macro Approach To Client Care We spoke with many skincare exhibitors including M.A.D Skincare who launched M.A.D

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Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

I want to perfect those since there is a very big market for them today. I also bought different textbooks online for more specific areas of skincare, such as acne, ingredients, and more. Some of my favorite resources for fresh ideas are social media and workshops. How are you keeping your esthetics learning going?

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American Esthetician Organization

AUGUST 16, 2023

The beauty and skincare industry is constantly evolving, and the latest trend to make its mark is cryptocurrency. In this article, we will explore the impact of cryptocurrency on the beauty and skincare industry, from its basics to the challenges and benefits it brings.

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Skincare Ethics Branding Technology 88

Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

Discover two top Miami skincare spaces that are changing the game and providing exceptional results Cici Skincare Specialty: Customized Treatments Signature Treatment The Signature Facial is Cici’s staple service, an experience meticulously personalized to unique skin type and concerns. The second is focused on client appreciation.

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Customer Service Social Media Marketing Retail Products 78

Spa Executive

NOVEMBER 1, 2023

Women face ageism in the workplace, on the job search, in media, and from the beauty and wellness industries. As skincare is being marketed to increasingly younger audiences , often through fear-based messaging designed to prey on girls with already low self esteem, people are saying “enough.” It’s everywhere.

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Social Media Branding Marketing Hospital 98

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

Marketing skincare to everyone The beauty industry is female dominated and, in all fairness, women may understand consistency and process in a way that men haven’t been forced to. Skincare for men isn’t one dimensional, so how the industry appeals to masculinity can’t be one dimensional. ”

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Social Media Skincare Esthetician Marketing 78

Lipgloss and Aftershave

JANUARY 19, 2024

Jessline Fermin gave Lipgloss + Aftershave Co-Founder, Jenni Nagle, one of the most impressive skincare treatments! Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! While researching skincare brands to use in her practice she found Pure Pro Aesthetics.

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Lash Extensions Skincare Brands Esthetician Facials 98

American Esthetician Organization

SEPTEMBER 9, 2023

Tattoos have become more mainstream in recent years, challenging traditional beauty standards and leaving a lasting impact on the world of skincare and beauty. In this article, we will explore the various ways in which the tattoo industry has shaped and continues to shape the world of skincare and beauty.

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Skincare Makeup Skincare Routine Social Media 68

Lipgloss and Aftershave

MARCH 29, 2025

However, the competition is fierce and will continue to expand as more professionals enter the market. Read the March L+A Report Clients connect with estheticians at various points in their self-care journey, often having limited information learned from social media sites. Kelly has trained estheticians across the U.S.

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Medical Treatments Microneedling Chemical Peels 52

California Skincare Supply

JANUARY 6, 2022

Men's skincare is definitely having a moment and estheticians need to get on board! Well, if market research is any indication, it’s actually more of a movement and it’s not going anywhere. If you’re a skincare professional and have been considering expanding into this rapidly growing market, you’re right on time.

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Skincare Facials Marketing Esthetician 52

The Beauty Brains

NOVEMBER 19, 2019

What’s the deal with No-BS Skincare Can magnesium be used for cleaning? Social media On this Instagram post we debated the idea that parabens are perfectly safe for cosmetics. Question 4 : Jas asks, There’s a new detergent replacement in the market from japan called Terra Wash Mg. Have a great day!

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Social Media Skincare Branding Marketing 52

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

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Branding Marketing Social Media Skincare Brands 36

The Dermatology Digest

DECEMBER 20, 2020

By Lisette Hilton Instinctively, dermatologists might think it best to slow or stop practice marketing during pandemic shutdowns and through the uncertainty. Risa Goldman Luksa, Founder and President, Goldman Marketing Group “Marketing during this pandemic is extremely important.

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Marketing Social Media Office Virtual Consultation 36

Lipgloss and Aftershave

FEBRUARY 6, 2025

Truly a global skincare event. Jenni Nagle, Barry Eichner, and Dr. Chantal Lunderville attended the conference to get a glimpse into the global skincare market to see what we can expect for the next year. Skincare , BioSkin Aesthetic , Dermalogica PRO , and Canfield Scientific.

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Medical Skincare Injections Webinar 52

Lipgloss and Aftershave

OCTOBER 23, 2023

I attended my first Skin Games in 2016 when I was working with California Skincare Supply. I was on site helping Kelli with social media during the event. Some of the contestants that I met in my first few years working with TSG are now leaders in the professional skincare industry.

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Lipgloss and Aftershave

FEBRUARY 3, 2025

Jillian Wright offers sage advice to medical + spa skincare professionals. The field of medical + spa skincare is as much an art as it is a science. A successful skincare professional must master the perfect balance between intuition and technique, creativity and structure, emotional intelligence and logical problem-solving.

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Medical Skincare Branding Client Retention 52