article thumbnail

Top Skincare Marketing Tips To Boost Your Skincare Business

American Esthetician Organization

With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success. In this blog post, we’ll be exploring top marketing tips that will help boost your skincare business!

article thumbnail

The Benefits of Glycerin—How to Harness This Moisture Magnet for Glowing Skin

Renee Rouleau

This means almost anyone can use it, and it’s also appropriate for all skin types. Regardless of whether your skin is oily or dry, ALL skin types need water. Our skin cells can’t survive without water! Naturally oilier skin types (like Skin Types 1-4 ) don’t need to add much oil and can use something light.

article thumbnail

Less Is More: Why Simple Skincare Products Will Be Big in 2024

Renee Rouleau

In 2024, in a market filled with numerous product options and complex ingredient lists, consumers have one simple question: How is this product going to address my skin concerns? Complex skincare products often contain a cocktail of active ingredients that can overwhelm the skin, leading to irritation, redness, and breakouts.

Skincare 195
article thumbnail

Microcurrent Facials: Everything You Need To Know

Kim Gallo Esthetics

Generally, microcurrent facials are very safe, comfortable, and can be used on all skin types. Overall, microcurrent facials help to improve the overall look and feel of the skin by helping it to appear healthier, more youthful, and more vibrant. How does a microcurrent facial work? Are microcurrent facials safe?

Facials 195
article thumbnail

Breaking the Stigma—How Witch Hazel Can Benefit Oily or Stressed Skin

Renee Rouleau

Witch hazel can have benefits for almost every skin type, it’s just about finding a well-formulated product. Skincare products are now made to be much more gentle, with the skin’s protective barrier in mind. Due to the astringent effects of witch hazel, I largely recommend this ingredient for skin types 1-4.

Oily Skin 195
article thumbnail

GlossGenius vs. Vagaro: Best Booking Systems for Estheticians?

Maxine Drake

Will it actually help with client management, marketing, and payments? Marketing Tools Integrated SMS and email marketing, automated reminders, and rebooking prompts. Advanced marketing features, including email promotions and daily deals. Less customization compared to Vagaros marketing tools. Biggest downside?

article thumbnail

A Board-Certified Dermatologist's Skin Care Secrets

Eminence Organics

With years of experience treating a wide range of skin concerns, she knows what truly works and whats just marketing hype. Through her blog, The Amaranthine Collective , she educates readers on science-backed skin care strategies that stand the test of time. Whats the most important skin care advice you give your patients?