American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

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Marketing Social Media Branding Sales 88

My Salon Suite

JANUARY 26, 2024

As a Member at MY SALON Suite, you’ve already taken a significant step towards success in the beauty and wellness industry. Exclusive MY SALON Suite Member Processing Rate Enjoy an exclusive processing rate of 2.49%, a substantial saving compared to the standard rate of 2.64% + $0.10 per transaction.

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Salon Social Media Marketing Download 98

American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. For example, think of how you would like your logo to look—will it feature soft pinks and purples or bright blues and greens?

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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Marketing Social Media Branding Sales 88

American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. So if you’re wondering how you can gain more customers through targeted skincare marketing efforts then read on!

Sales 88

Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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Marketing Social Media Networking Therapy 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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Marketing Medical Social Media Customer Service 88

My Salon Suite

NOVEMBER 9, 2024

Share your small business story on your website, social media, and through email newsletters to attract new business and add personal messages and love notes to your existing clients, keeping them engaged. Leverage Social Media and Digital Marketing Leading up to Small Business Saturday, ramp up your social media presence.

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Social Media Marketing Salon Sales 98

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

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Marketing Social Media Sales Branding 88

Maxine Drake

FEBRUARY 21, 2025

Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post? Less than 10%.

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Social Media Lash Extensions Waxing Facials 52

My Salon Suite

JUNE 1, 2024

Embrace Social Media Marketing Harness the power of social media to showcase your summer transformations. Don’t miss out on free opportunities, such as applying for the MY SALON Suite Scholarship where you could earn $250 towards the workshop of your choice. The deadline is June 15th, so apply today!

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Social Media Retail Products Customer Service Webinar 98

Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Marketing Salon Social Media Waxing 52

My Salon Suite

DECEMBER 19, 2023

As an independent hairstylist running your own salon suite, the hustle doesn’t end when the holiday season winds down. Promote these packages through your social media channels, email newsletters, and within your salon space. Stay Active on Social Media: Social media is a powerful tool for independent hairstylists.

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Social Media Client Retention Client Communication Salon 98

Aesthetics Exposed

MARCH 13, 2018

Instead of saving all the best deals for the end of the year, grab a calendar and see what other important holidays or events that you can incorporate into your marketing agenda. Teenagers may not be the top demographic when it comes to marketing spa services and product sales, but a successful business must be able to meet all demographics.

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Sales Social Media Makeup Marketing 195

Style Seat - Marketing Tips

MARCH 21, 2023

Attracting and retaining clients is one of the most difficult things about being a salon owner. Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty.

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Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Attracting and retaining clients is one of the most difficult things about being a salon owner. Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty.

Marketing 52

Marketing Salon Social Media Branding 52

Pivot Point International

SEPTEMBER 3, 2024

The Discover Davines Schools Partner Program deeply connects students with the Davines salon community. Industry-Relevant Content : By integrating salon-ready skills into the curriculum, students graduate with the confidence to meet their clients’ needs and achieve desired outcomes. What’s Included in the Program?

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Social Media Sustainability Education Download 105

Atelier Esthetique Institute of Esthetics

MAY 1, 2024

We also offer a wide array of advanced courses, including salon and spa management. Market Your Business You’ve created a business; now you need to get the word out! Marketing your business is an important step in developing an audience. Things like these will help develop your marketing plan. Why should they go to you?

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Client Retention Esthetics Esthetician Social Media 139

Style Seat - Marketing Tips

APRIL 3, 2024

Salon owners today are artists in their own right, not just in the styles they create but also in how they paint their business across the digital canvas. The task of marketing their unique services, while keeping an edge over competitors, turns their role from just stylists to strategists.

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Tools Marketing Salon Social Media 40

Style Seat - Marketing Tips

APRIL 3, 2024

Salon owners today are artists in their own right, not just in the styles they create but also in how they paint their business across the digital canvas. The task of marketing their unique services, while keeping an edge over competitors, turns their role from just stylists to strategists.

Tools 40

Tools Marketing Salon Social Media 40

American Esthetician Organization

NOVEMBER 26, 2024

Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. Word-of-Mouth Referrals: Happy clients are your best marketing asset.

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Waxing Esthetician Hair Removal Innovations 68

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly.

Marketing 40

Marketing Salon Social Media Branding 40

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly.

Marketing 40

Marketing Salon Social Media Branding 40

My Salon Suite

JANUARY 11, 2024

Incorporate colors, textures, and styles that reflect the ambiance you want to convey in your salon or wellness space. Consider networking opportunities and applying for a continuing education scholarship with MY SALON Suite. Consider personalized marketing approaches to attract and connect with your target audience.

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Work-Life Balance Salon Social Media Marketing 98

My Salon Suite

AUGUST 14, 2023

At MY SALON Suite, we prioritize your financial well-being, and our array of tailored resources reflects that. Square At MY SALON Suite, we partner with Square to offer our members a 2.49% payment processing rate, one of the best in the business. The post Celebrate National Financial Awareness Day with MY SALON Suite!

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Salon Social Media Partnerships Education 67

My Salon Suite

OCTOBER 8, 2024

Promote Gift Certificates: Highlight the convenience and flexibility of gift certificates on your social media, website, and in-store. Engage on Social Media: Share festive content, gift ideas, and special promotions on your social media platforms. They make ideal last-minute gifts and attract new clients.

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Social Media Marketing Sales Salon 52

Style Seat - Marketing Tips

OCTOBER 16, 2023

If your marketing plan to earn more revenue isnt ready, youre going to miss out on those money-maker months. Create a Costume Catalog Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. If not, get creative.

Marketing 40

Marketing Social Media Salon Branding 40

Style Seat - Marketing Tips

OCTOBER 16, 2023

If your marketing plan to earn more revenue isn’t ready, you’re going to miss out on those “money-maker” months. Create a Costume Catalog Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. If not, get creative.

Marketing 40

Marketing Social Media Salon Branding 40

Style Seat - Business Growth

JULY 22, 2024

Growing a successful hair salon business involves more than just excellent styling skillsit requires smart, targeted strategies to attract new clients and keep them coming back. Building strong relationships with your clients is at the heart of a thriving salon. Simple, focused efforts can make a significant impact.

Salon 40

Salon Social Media Client Retention Marketing 40

Style Seat - Business Growth

JULY 22, 2024

Growing a successful hair salon business involves more than just excellent styling skills—it requires smart, targeted strategies to attract new clients and keep them coming back. Building strong relationships with your clients is at the heart of a thriving salon. Simple, focused efforts can make a significant impact.

Salon 40

Salon Social Media Client Retention Marketing 40

Salon Today

JANUARY 29, 2019

Your fur baby at home could be the next VIRAL way to market your salon and services on social media. Try adding a #salondog in one of your salon's IG photos (with you or with your clients) to get more likes and comments.

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Social Media Salon Marketing 52

Lydia Sarfati

AUGUST 16, 2023

It is for this reason I have created courses on turning your salon or spa into a profit center as well as implementing what I call the Art of Recommendation to increase retail revenue. Here, we’ll look at what visual branding is, its’ marketing implications and how it impacts your clients. You may be surprised! Image Is Everything!

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Branding Social Media Salon Facials 98

The Beauty Brains

MAY 14, 2020

Host: Perry Romanowski 7 Marketing Tricks that are Costing you Money Natural product nonsense Clean beauty con Salon brand secrets The Pricing Ploy Advertising antics Flawed Influencers Subscription service shenanigans Follow the Beauty Brains Thanks for listening. This is episode 220. Support the Beauty Brains!

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Marketing Social Media Branding Salon 40

Starpil Wax

JULY 6, 2023

Running a beauty salon isn’t for everyone, and takes a lot of planning and strategizing in order to ensure your ongoing success. We’ve got your complete guide to running a successful salon - the right way! Determine Your Readiness Opening a salon takes a lot of time, money, and preparation to make more.

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Salon Customer Service Waxing Marketing 52

Starpil Wax

JANUARY 12, 2024

If you want to become a licensed esthetician, it also doesn’t mean that you are bound to work in a spa or salon. Spa Therapists This speciality requires training in a variety of disciplines to cater to the needs of salon customers, including facial and full body massage techniques. Is it Hard to Become an Esthetician?

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Esthetician Waxing Esthetics Waxing Specialist 98

Style Seat - Business Growth

JULY 24, 2024

The salon industry is evolving, and booth rentals are becoming an increasingly popular option for stylists looking for more independence and salon owners wanting to optimize their business model. They set their own schedule, use their own products, handle their own billing and taxes, and market themselves to attract clients.

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Salon Legal Branding Social Media 40