The Organic Esthetician

NOVEMBER 14, 2021

Thanksgiving also marks the beginning of some of the best Sales of the season. Pangaia - This sustainable company is using some of the most innovative materials on the market from bio-based and plant fibers, like seaweed and eucalyptus to wild Himalayan nettle (PANettle™) or rain-fed hemp (PANhemp™).

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Sales Sustainability Ethics Branding 195

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

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Tools Marketing Social Media Salon 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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Marketing Medical Social Media Customer Service 88

American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Then let’s dive right into how you can expand your massage therapy business!

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Marketing Therapy Med Spa Social Media 88

Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

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Sales Tools Marketing Branding 98

Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. So what should you know about being an esthetician and marketing on Tik Tok? The post Esthetician Marketing Using Tik Tok!

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Esthetician Marketing Social Media Esthetics 78

Southeastern Esthetics Institute

JULY 6, 2021

Does the company offer bulk discounts if stocking equipment for multiple treatment rooms within your space? The business has overhead to pay - specifically, equipment loans, lease payments, internet bills, marketing costs, and much more. Esthetics practitioners in today’s market do not have time or dollars to waste.

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Esthetics Marketing Chemical Peels Sustainability 195

Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

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Sales Retail Products Marketing Management 52

Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

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Sales Customer Service Social Media Marketing 52

Skin Inc

SEPTEMBER 11, 2023

market has experienced an annual sales growth of 10% over the last five years as the consumer demand for combining skin care treatments into untraditional spaces like fitness centers. Kline reports in its Professional Skin Care Global Series that the U.S.

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Marketing Sales Combination Skin Treatments 52

Spa Executive

DECEMBER 8, 2023

Offer add-ons and upsells that add no additional time to treatments and services, like hot stones and CBD creams to massages and paraffin wax hand treatments and eye masks to facials. Utilize this data to personalize marketing efforts, tailor services, and improve overall guest satisfaction with the ultimate in personalized service.

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Hospital Social Media Marketing Sales 98

My Salon Suite

NOVEMBER 9, 2024

Highlight what sets your business apart—whether it’s a signature treatment, unique wellness products, or personalized customer interactions. Consider offering discounts on treatments, bundling services at a reduced rate, or creating limited-time packages that combine some of your most popular services.

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Social Media Marketing Salon Sales 98

Spa Executive

JULY 26, 2023

As spa owners and managers seek novel ways to attract customers and boost sales, providing exceptional customer service, educating clients, offering personalized experiences, and featuring the best possible products on the market are key. Embrace the power of multisensory engagement and watch your business thrive.

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Sales Aromatherapy Customer Service Oily Skin 52

The Organic Esthetician

APRIL 4, 2020

I often refer to them as modalities, meaning these gadgets offer specific methods of treatment, addressing things like loss of collagen, muscle laxity or tightness, wrinkles, breakouts, and puffiness. Each treatment builds on the next and together becomes greater than it’s parts.

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Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. Of course, your clients love your skin treatments.

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Sales Retail Products Esthetician Waxing 40

The Dermatology Digest

JULY 24, 2024

The two companies will collaborate in sales, marketing, education, and research. market share within three years. market,” says Ethan Min, CEO of BENEV, in a news release. .” market,” says Ethan Min, CEO of BENEV, in a news release. “We Hugel Inc.’s s botulinum toxin product Letybo is coming to the U.S.

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Dermatology Sales Marketing Safety 78

MedEsthetics

OCTOBER 16, 2024

“The use of GLP-1 treatments continues to rapidly increase, creating an incredibly dynamic market with a new segment of consumers with unique needs,” said Ian Pinner, senior vice president, president, nutrition, and chief sales and marketing officer, ADM.

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Sales Medical Office Marketing 60

AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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Marketing Social Media Branding Networking 52

Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Marketing Salon Social Media Waxing 52

AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

Marketing 52

Marketing Social Media Networking Branding 52

Maxine Drake

FEBRUARY 21, 2025

Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Massage or body sculpting treatments Rank for body contouring near me.

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Social Media Lash Extensions Waxing Facials 52

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

Spa at JW Chicago Opened: July 2015 Services: Massage, Body treatments,facials and hydrafacials, nail services. Signature treatments: The 75-minute Hammam Experience,performed on a heated marble plat-form, starts with a full body exfoliationto prepare for envelopment.

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Sales Hydration Facials Exfoliation 78

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

Spa at JW Chicago Opened: July 2015 Services: Massage, Body treatments,facials and hydrafacials, nail services. Signature treatments: The 75-minute Hammam Experience,performed on a heated marble plat-form, starts with a full body exfoliationto prepare for envelopment.

Sales 78

Sales Hydration Facials Exfoliation 78

Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet from social media platforms to digital marketing your business information can literally be at their fingertips.

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Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips.

Marketing 52

Marketing Salon Social Media Branding 52

Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Marketing Social Media Branding Sales 52

Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

Discover two top Miami skincare spaces that are changing the game and providing exceptional results Cici Skincare Specialty: Customized Treatments Signature Treatment The Signature Facial is Cici’s staple service, an experience meticulously personalized to unique skin type and concerns. The second is focused on client appreciation.

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Customer Service Social Media Marketing Retail Products 78

Spa Executive

MARCH 11, 2024

The spa at Glen Ivy offers an extensive menu of treatments and therapies while the onsite restaurant serves up delicious clean cuisine. Glen Ivy has 60 treatment rooms and can administer 300 treatments on the busiest days. Asked if he has noticed a change in the hot springs market lately, Clayton says, yes, indeed.

Marketing 52

Marketing Hospital Sales Management 52

Spa Executive

MARCH 12, 2024

The spa at Glen Ivy offers an extensive menu of treatments and therapies while the onsite restaurant serves up delicious clean cuisine. Glen Ivy has 60 treatment rooms and can administer 300 treatments on the busiest days. Asked if he has noticed a change in the hot springs market lately, Clayton says, yes, indeed.

Marketing 52

Marketing Hospital Sales Management 52

American Esthetician Organization

NOVEMBER 26, 2024

Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. Word-of-Mouth Referrals: Happy clients are your best marketing asset. Reapplies easily without discomfort, maximizing efficiency during treatments.

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Waxing Esthetician Hair Removal Innovations 68

Lipgloss and Aftershave

OCTOBER 30, 2024

Unlike large laser companies that spend millions on marketing with big events, influencer partnerships, and doctor endorsements, we avoid these costly strategies, which often contribute to significant price markups. Question Does DermaJEM help the professional create a pricing structure for Laser Hair Removal and IPL Treatments?

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Hair Removal Skin Types Technology Safety 52

Lipgloss and Aftershave

FEBRUARY 13, 2024

What is radiant retailing and why aren’t the professional skincare treatments that estheticians provide enough to change skin? If clients are getting professional skin care treatments, they want better skin. This same esthetician had the lowest retail vs sales percentage in the whole chain.

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Treatments Sales Esthetician Skincare 52

Nutritional Aesthetics Alliance

MARCH 30, 2023

Are you an aesthetician or skin wellness professional who is feeling stuck and overwhelmed by the abundance of treatment and program options out there? But sometimes, they don’t feel as connected to doing the hands-on skin treatments. ” And then you can create your marketing plan around that.

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Waxing Education Marketing Skincare 195

West Lake Dermatology

JANUARY 10, 2025

While the most common deceitful practice is the use of counterfeit (fake) Botox or dermal fillers, other concerns include the use of outdated treatments and surgical techniques or the promise of unrealistic results. The stakes are high in cosmetic treatments, making it essential to see certified professionals.

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Legal Injections Safety Ethics 36

Lipgloss and Aftershave

OCTOBER 1, 2024

Visia Skin Analysis, BiON Skincare, and FACTORFIVE are brands that allow medical + spa skincare professionals to boost their profitability by using a thorough skin analysis to create an in-office treatment plan that is combined with home care. Many are aware of the treatments and home care products available on the market.

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Medical Treatments Retail Products Branding 52