American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success. Are you looking for ways to promote your skincare business and increase brand awareness?

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American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. Not only it is cost-effective but also allows salons to fulfill the preferences of its customers.It

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Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

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American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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The Organic Esthetician

NOVEMBER 14, 2021

Thanksgiving also marks the beginning of some of the best Sales of the season. Pangaia - This sustainable company is using some of the most innovative materials on the market from bio-based and plant fibers, like seaweed and eucalyptus to wild Himalayan nettle (PANettle™) or rain-fed hemp (PANhemp™).

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American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Then let’s dive right into how you can expand your massage therapy business!

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The Organic Esthetician

APRIL 4, 2020

If you’ve been following the blog, my YouTube Channel , or even my Insta , you know I absolutely love facial tools. Both tools can create a relaxing massage that melts away tension and leaves skin glowing. Make sure to watch my video tutorials on how to use these tools down below. I talk about them all of the time.

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Spa Executive

JULY 5, 2023

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing? Learn more at book4time.com.

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Pivot Point International

SEPTEMBER 26, 2024

Whether your research is for internal intelligence or to support sales and marketing, we can help you explore all your research options. This research offers a roadmap for brands and educators alike to successfully navigate the new landscape.”

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Pivot Point International

FEBRUARY 10, 2025

While this report represents an initial exploration, it provides a foundation for further study and action, ensuring that beauty professionals have the tools and support they need to succeed. This initiative brings essential wellness education to the classroom, empowering future professionals with tools to thrive.

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Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

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My Salon Suite

JANUARY 26, 2024

As a Member, you’ll gain access to Square’s suite of tools at preferential rates, ensuring you keep more of what you make. – Square Marketing: Engage your regulars and attract new clients with targeted email and social media campaigns, all without worrying about price increases as your volume grows. .

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Maxine Drake

FEBRUARY 21, 2025

Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. Why GBP Is Your Best Client Acquisition Tool Most of your competitors are not taking full advantage of Google. Think of it as your online storefront. The ones that appear at the top? Less than 10%.

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Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

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Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

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Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet from social media platforms to digital marketing your business information can literally be at their fingertips.

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Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips.

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Marketing Salon Social Media Branding 52

AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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My Salon Suite

OCTOBER 8, 2024

Assess Past Sales : Review your sales data from previous holiday seasons to predict which products will be in high demand. Plan Your Marketing Effective marketing can make a significant difference in your holiday sales. Email Marketing: Send out a series of holiday-themed emails to your subscribers.

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Northern Colorado Advanced Aesthetics Academy

APRIL 21, 2022

Marketing Being in the business of beauty is one of your goals, but you should know that it is not as easy as it appears. The aesthetic academy will teach you how to market your salon online. To help you develop a unique marketing strategy, the school will teach you how to conduct your market research.

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Nutritional Aesthetics Alliance

MARCH 30, 2023

” And then you can create your marketing plan around that. I think that, unfortunately, so many aesthetics and coaching programs here in the United States are shorter programs, that don’t have enough time to teach business and marketing skills in their curriculum because the state boards don’t cover that.

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Lipgloss and Aftershave

OCTOBER 30, 2024

Unlike large laser companies that spend millions on marketing with big events, influencer partnerships, and doctor endorsements, we avoid these costly strategies, which often contribute to significant price markups. Question Are all of your lasers good for all Fitzpatricks? Can you tell us how having IPL on a device can help the professional?

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Lipgloss and Aftershave

OCTOBER 3, 2023

Estheticians Aren’t Sales People They’re Licensed Professionals As an educated, licensed professional, clients come to you for your expertise. 3 Teach About Devices and Tools There are so many amazing devices and tools on the market. We love the Hale & Hush Gua Sha tools because they’re stainless steel!

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Pivot Point International

SEPTEMBER 26, 2024

Whether your research is for internal intelligence or to support sales and marketing, we can help you explore all your research options. This research offers a roadmap for brands and educators alike to successfully navigate the new landscape.

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Lipgloss and Aftershave

JUNE 5, 2024

2:30 PM PST Room W213 Nelly De Vuyst presents: Marketing Strategies for Spa Management by Author Manon Pilon In this class, you will learn from the leader in the industry, Manon Pilon, spa, medical spa consultant and operator, with 38+ years of experience in the spa and medical spa industry and author of 2 books.

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Maxine Drake

SEPTEMBER 8, 2022

There are many different types of software available – some tailored for the beauty industry – such as online booking software , POS software, and marketing software. These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more.

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Style Seat - Business Growth

JULY 23, 2024

That’s where spa management software comes in a powerful tool designed to simplify and streamline your day-to-day operations. At its core, spa software is a specialized type of business management tool made just for spas and wellness centres. Running a spa can be hectic, with countless tasks vying for your attention.

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Style Seat - Business Growth

JULY 23, 2024

That’s where spa management software comes in – a powerful tool designed to simplify and streamline your day-to-day operations. At its core, spa software is a specialized type of business management tool made just for spas and wellness centres. Running a spa can be hectic, with countless tasks vying for your attention.

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Style Seat - Business Growth

MARCH 12, 2024

With revenue-boosting tools baked in, StyleSeat makes it easy to get paid what your time is worth — automatically. We invest heavily in marketing to attract high-intent clients who are ready to book their beauty looks with a StyleSeat Pro. Boost Revenue with Smart Pricing Raising your prices is a catalyst for growing your business.

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Style Seat - Business Growth

JULY 23, 2024

Consider your target market as well. Understanding your target audience will help you tailor your services, pricing, and marketing strategies to attract and retain clients. Develop a comprehensive business plan With your spa concept and target market in mind, it’s time to create a detailed business plan.

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