American Esthetician Organization

NOVEMBER 26, 2024

Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. Word-of-Mouth Referrals: Happy clients are your best marketing asset. LYCON is also proudly cruelty-free , ensuring that none of its products are tested on animals.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

Maxine Drake

APRIL 10, 2025

Because I believe your treatment menu is also a marketing strategy. I help estheticians refine their offers, structure physician partnerships, and build sustainable strategies from day one. Its a great way to bundle services, increase average spend per visit, and stand out in a crowded market. Book a free consult here.

Medical 52

Medical Med Spa Chemical Peels Social Media 52

Lipgloss and Aftershave

JUNE 5, 2024

Princess Isabella who is 50, wanted an effective age management Raffle #2 Sunday, June 23, 2024, at 4 PM PST at Booth #719 BioTense Collection The product line has a strong commitment to sustainability in both its ingredients and packaging. Sustainable clean and organic certified medical grade products approved are now available!

Rosacea 52

Rosacea Sales Sustainability Marketing 52

Aesthetic Advancements Institute (AAI)

DECEMBER 13, 2023

The aesthetic industry is again at the crossroads of distinguishing itself in an expansive and competitive market. Let’s explore the effective holiday marketing strategies that focus on value rather than price reductions. Use this to weave a story in your marketing that connects deeply with what your clients want and need.

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Marketing Branding Technology Sales 36

American Esthetician Organization

AUGUST 16, 2023

Each product can be assigned a unique identifier that is recorded on the blockchain, allowing consumers to verify its authenticity and trace its journey from production to sale. By accepting cryptocurrency, the beauty retailer tapped into a new market of tech-savvy consumers who prefer using digital currencies for their transactions.

Skincare 88

Skincare Ethics Branding Technology 88

Associated Skin Care Professionals

AUGUST 31, 2023

Her first role was director of marketing and sales. Her responsibilities included hiring and training the initial sales force and creating the marketing strategy for BioPhotas' flagship LED light therapy product, the Celluma PRO. Denise earned her doctorate in traditional naturopathy early in her career.

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Branding Management Sales Marketing 40

Spa Executive

JULY 17, 2023

Caroline Fabrigas of Scent Marketing Inc. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. Caroline Fabrigas Caroline Fabrigas is the CEO of Scent Marketing Inc. ,

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Branding Marketing Sales Med Spa 52

Spa Executive

JANUARY 12, 2024

Sustainability: Sustainability is now a critical aspect of the hospitality experience. This not only benefits the environment but also aligns with the growing consumer demand for sustainable and conscious tourism​​. Hotels can adapt by focusing on sustainability, diversity, and mobile-friendly, personalized stays​​.

Hospital 52

Hospital Innovations Sustainability Technology 52

American Esthetician Organization

AUGUST 23, 2023

How Social Media Has Changed the Skincare Industry Skincare brands have recognized the immense power of social media and adapted their marketing strategies accordingly. The Rise of Organic and Natural Skincare Products Consumers’ growing interest in sustainability and clean beauty has been amplified through social media.

Social Media 88

Social Media Skincare Skincare Routine Skincare Brands 88

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. What’s The State Of Beauty & Wellness In 2024 So Far?

Esthetics 52

Esthetics Education Marketing Innovations 52

Lipgloss and Aftershave

FEBRUARY 3, 2025

Data-Driven Decision-Making Analyzing client data, tracking appointment trends, and reviewing product sales performance are all tasks that rely on logical analysis. Your creative flair sets your practice apart in a competitive market. Your right brain ensures every detail contributes to an exceptional client experience. Ask Dr. C

Medical 52

Medical Skincare Branding Client Retention 52

Spa Executive

JULY 26, 2023

Since 2019, he has spearheaded the brand’s expansion, played a pivotal role in refining its image, and driven significant sales growth. We are committed to continuously establishing a strong online presence through strategic digital and influencer marketing investments.

Skincare 52

Skincare Aromatherapy Branding Sustainability 52

The Dermatology Digest

JANUARY 10, 2024

market is my primary objective. This market accounts for three-quarters of our addressable market making it the territory with the highest potential. Ahead of an expansive phase of scaling up sales in the US, we are working intensively to secure broad reimbursement for the Nevisense procedure from additional payers.

Dermatology 36

Dermatology Facial Masks Office Facials 36

The Eco Well Blog

SEPTEMBER 18, 2022

So far we’ve hosted a sustainability conference in March, as well as a collab conference with Michelle @labmuffinbeautyscience on sunscreen in May. The company has a service-oriented approach to support brands in launching safe and compliant products on the markets. The “Safe” Beauty E-Summit is part of our greater e-conference series.

Branding 52

Branding Safety Management Pharmaceutical 52

California Skincare Supply

NOVEMBER 11, 2021

Is the marketing and packaging on-brand for your business? Look for attractive colors, marketing imagery, brand messaging, and packaging that aligns with your vision. Advanced training will help you to get better results and boost your retail sales. This is great for consumer sales because the products sell themselves!

Branding 52

Branding Skincare Ingredients Sensitive Skin 52

The Dermatology Digest

OCTOBER 1, 2024

market for all of BOTOX’s currently approved and future therapeutic indications under a single approval.” The Academy brought together customers, practitioners, sales professionals, and industry experts to discuss the latest trends in aesthetic medicine, clinical best practices, and product innovation.

Hydration 36

Hydration Portfolios Office Surgery 36

The Beauty Brains

OCTOBER 10, 2016

Are biodegradable claims meaningful or just marketing? So is it more of a marketing story? Since this is a marketing term there’s no universal scientific definition so companies can call just about anything they want a “dry oil.” So clearly, this can be a confusing subject area. The answer is…it’s hard to tell.

Extractions 52

Extractions Scarring Ingredients Branding 52

California Skincare Supply

JANUARY 24, 2023

opt for beauty products that contain natural or organic ingredients, accounting for nearly 25% of all sales in the skincare category, and an overall market value of over $1.3 According to reports, nearly half of women in the U.S. billion ( source ).

Skincare 52

Skincare Esthetician Ingredients Branding 52

Lipgloss and Aftershave

JULY 12, 2024

The “E” Award is presented to American companies that have demonstrated a sustained increase in overseas sales over a four-year period. “Receiving the President’s E Award is a testament to the hard work and dedication of our global sales and marketing team. Commercial Service, part of the U.S.

Clinic 85

Clinic Branding Sales Skincare 85

Aesthetics Advisor

AUGUST 13, 2023

However, it wasn’t until the massive marketing campaigns of Red Bull in Austria and beyond in the late 1980s-90s that energy drinks really took off globally. Today, the global energy and sports drinks market is valued at over $159 billion , with the United States alone accounting for nearly $14 billion. Check the labels,” he added. “We

Marketing 36

Marketing Ingredients Diet Sales 36

Aesthetics Advisor

JUNE 22, 2024

In the world of beauty products, there's perhaps no category more saturated than the anti-aging market. It’s grown responsibly using sustainable farming, and then it’s delivered to our labs and extracted to create this amazing skin-care ingredient that has lifting and firming benefits.” What to Look for in an Anti-Aging Product a.

Skincare 36

Skincare Vitamin C Moisturization Wrinkles 36

The Eco Well Blog

FEBRUARY 10, 2024

Sustainability: Something we all (should) feel strongly about, but these days people seem more concerned with doing what feels right instead of trying to do what is right. This is especially true with the confusion that’s stemmed from certain NGOs and brand marketing primarily designed to take advantage of this demand. Let’s unpack.

Sustainability 52

Sustainability Branding Ethics Management 52

Aesthetics Advisor

MAY 21, 2024

The first was that the pharmaceutical industry and the FDA recently signaled that drugs for obesity will become the new market investors can expect excellent returns from (this will be discussed in an upcoming article). Likewise, a surprising number of adulterated and spoiled products are on the market.

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Diet Sustainability Marketing Branding 36