American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success. Are you looking for ways to promote your skincare business and increase brand awareness?

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Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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Marketing Social Media Branding Sustainability 88

American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

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Tools Marketing Social Media Salon 88

American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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Marketing Social Media Therapy Networking 88

American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

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Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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Marketing Medical Social Media Customer Service 88

American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies.

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Marketing Therapy Med Spa Social Media 88

My Salon Suite

OCTOBER 8, 2024

Assess Past Sales : Review your sales data from previous holiday seasons to predict which products will be in high demand. Promote Gift Certificates: Highlight the convenience and flexibility of gift certificates on your social media, website, and in-store. They make ideal last-minute gifts and attract new clients.

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Social Media Sales Marketing Salon 52

My Salon Suite

NOVEMBER 9, 2024

Share your small business story on your website, social media, and through email newsletters to attract new business and add personal messages and love notes to your existing clients, keeping them engaged. This not only boosts sales on the day but can attract repeat business.

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Social Media Marketing Salon Sales 52

AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step?

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Marketing Social Media Networking Branding 52

AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step?

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Marketing Social Media Networking Branding 52

Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

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Sales Retail Products Marketing Management 52

Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. So what should you know about being an esthetician and marketing on Tik Tok? The post Esthetician Marketing Using Tik Tok!

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Esthetician Marketing Social Media Esthetics 78

Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Marketing Social Media Branding Sales 52

My Salon Suite

NOVEMBER 16, 2023

The holiday season is upon us, and for salon owners, it’s not just about giving your clients the perfect festive look – it’s also an opportunity to boost retail sales. With the right strategies, you can take your holiday retail sales to the #NextLevel. This not only boosts sales but also fosters customer loyalty.

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Sales Social Media Retail Products Salon 40

Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Marketing Salon Social Media Waxing 52

Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. And marketing doesn’t have to be complicated.

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Sales Retail Products Waxing Esthetician 40

My Salon Suite

JANUARY 26, 2024

– Square Marketing: Engage your regulars and attract new clients with targeted email and social media campaigns, all without worrying about price increases as your volume grows. . – Product Sales: Sell items and services directly from your suite with inventory tracking and alerts.

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Salon Social Media Marketing Download 98

Aesthetics Exposed

MARCH 13, 2018

Retail sales can be increased significantly when promotions are implemented properly. Estheticians commonly make 5–15% on retail sales, which doesn’t seem significant. However, with some focus, an increase in retail sales can be lucrative. The makeup applications alone can easily result in retail sales.

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Sales Social Media Makeup Marketing 195

Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

Marketing Attracting new clients and encouraging their return involves a combination of effective marketing strategies and outstanding customer service. A combination of marketing strategies attract new clientele. This approach is the driving force in retaining lifelong clients. The second is focused on client appreciation.

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Customer Service Social Media Marketing Retail Products 78

Spa Executive

DECEMBER 8, 2023

Utilize this data to personalize marketing efforts, tailor services, and improve overall guest satisfaction with the ultimate in personalized service. Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Track turnaway Spas typically lose about 15% of revenue from turning away.

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Hospital Social Media Sales Marketing 98

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. Want to learn how to take your social media presence to an elevated level? L+A will show you how to tie your email marketing to your website. Join us and we’ll show you all you need to know!

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Social Media Branding Education Marketing 52

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy.

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Social Media Branding Marketing Partnerships 36

Lydia Sarfati

DECEMBER 11, 2023

Having a strategy in place is the best way to maximize sales and potential growth of your business beyond December. Promote Create a promotional program that you fully publicize on your website on across all your social media platforms. You may be thinking pumpkin, but it’s time to start thinking about mistletoe.

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Social Media Sales Salon Facials 52

Lipgloss and Aftershave

OCTOBER 10, 2024

What events did in my business was not only provide free marketing, but I unknowingly built a community that would serve as the catalyst for my brand. In today’s post-pandemic market, live events are not optional, they are essential. We spent so much time curating it that we had difficulty marketing it and selling tickets.

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Social Media Marketing Branding Networking 52

Diane's Blog

AUGUST 1, 2023

For example, income taxes, sales/use tax, bookkeeping, other licenses you may need (city, county), insurance, choosing a space, renting/leasing, legal contracts, overhead costs, marketing, customer service (beyond esthetics services), scheduling software, receiving payments, payroll, independent contractor laws, etc.)

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Esthetician Social Media Esthetics Customer Service 52

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. What’s The State Of Beauty & Wellness In 2024 So Far?

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Esthetics Education Innovations Marketing 52

The Dermatology Digest

MARCH 6, 2024

Running on Connected TV (CTV), a medium that delivers content via streaming services such as Netflix, Hulu, Prime Video, Apple TV, the campaign features three different spots along with paid social media and online video display ads. The new campaign focuses on the role of sebum as a main cause of acne.

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Sebum Social Media Pharmaceutical Sales 36

Northern Colorado Advanced Aesthetics Academy

APRIL 21, 2022

Marketing Being in the business of beauty is one of your goals, but you should know that it is not as easy as it appears. The aesthetic academy will teach you how to market your salon online. To help you develop a unique marketing strategy, the school will teach you how to conduct your market research.

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Tools Sales Social Media Marketing 36

Maxine Drake

SEPTEMBER 8, 2022

There are many different types of software available – some tailored for the beauty industry – such as online booking software , POS software, and marketing software. These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more.

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Social Media Management Marketing Client Retention 52

The Dermatology Digest

AUGUST 9, 2023

We find ourselves fielding a plethora of questions on anti-aging ingredients and products, many of which amount to nothing more than marketing hype. The practice management session includes sales and marketing techniques to help expand in-office dispensing and social media and branding for the dermatology practice.

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Skincare Social Media Ingredients Marketing 36

Aesthetic Back Bar

AUGUST 24, 2023

Hosting an event such as a spa party, can be an effective marketing tool. Schedule social media ads and emails to get the word out. Checking revenue and sales will help you determine if you should change up product specials and service offers. This can provide traffic to help you promote services and products.

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Social Media Sales Tools Marketing 36

Lydia Sarfati

AUGUST 16, 2023

Here, we’ll look at what visual branding is, its’ marketing implications and how it impacts your clients. We’ll also look beyond the marketing into how you holistically visually brand your services in the spa and treatment room. The visuals on your website need to be mirrored in all your social media as well.

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