American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success. Are you looking for ways to promote your skincare business and increase brand awareness?

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American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. Not only it is cost-effective but also allows salons to fulfill the preferences of its customers.It

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Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

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American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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Marketing Medical Social Media Customer Service 88

The Organic Esthetician

NOVEMBER 14, 2021

Thanksgiving also marks the beginning of some of the best Sales of the season. Pangaia - This sustainable company is using some of the most innovative materials on the market from bio-based and plant fibers, like seaweed and eucalyptus to wild Himalayan nettle (PANettle™) or rain-fed hemp (PANhemp™).

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American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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Marketing Salon Social Media Networking 88

Beauty Launchpad

NOVEMBER 11, 2024

Olaplex, a popular hair care brand, shares insights on the brand's poor sales growth based on the recently released 2024 Q3 fiscal results.

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American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Then let’s dive right into how you can expand your massage therapy business!

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Spa Executive

JULY 5, 2023

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing? Learn more at book4time.com.

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Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

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Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. So what should you know about being an esthetician and marketing on Tik Tok? The post Esthetician Marketing Using Tik Tok!

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Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

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Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

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Southeastern Esthetics Institute

JULY 6, 2021

The business has overhead to pay - specifically, equipment loans, lease payments, internet bills, marketing costs, and much more. Human Resources (20-40% of the marketed service price) = $19-$38 I suggest breaking this out into one of two ways: Pay your service providers hourly at $25 per hour.

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Skin Inc

NOVEMBER 16, 2023

The majority of the company's sales currently are in Scandinavia and Northern Europe, making the U.S. market a logical next step, according to Esse founder Trevor Steyn.

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Lipgloss and Aftershave

OCTOBER 9, 2023

The Future of Social Media Marketing Is Entertainment In this session you will learn the hottest ways to use social media platforms. It will also show you how to tie your email marketing, web-site, mobile apps and local listings to your social media marketing content.

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Skin Inc

SEPTEMBER 11, 2023

market has experienced an annual sales growth of 10% over the last five years as the consumer demand for combining skin care treatments into untraditional spaces like fitness centers. Kline reports in its Professional Skin Care Global Series that the U.S.

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Spa Executive

JULY 26, 2023

As spa owners and managers seek novel ways to attract customers and boost sales, providing exceptional customer service, educating clients, offering personalized experiences, and featuring the best possible products on the market are key. Scent and touch play pivotal roles, influencing mood and perception. Learn more at book4time.com.

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Lipgloss and Aftershave

JULY 12, 2024

The “E” Award is presented to American companies that have demonstrated a sustained increase in overseas sales over a four-year period. “Receiving the President’s E Award is a testament to the hard work and dedication of our global sales and marketing team. Commercial Service, part of the U.S.

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Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. And marketing doesn’t have to be complicated.

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Associated Skin Care Professionals

AUGUST 23, 2023

manufacturers of the award-winning Celluma series of light therapy devices, recently welcomed Brian Gable as its new vice president of marketing. Throughout his career, Brian has demonstrated his expertise in various areas, including brand marketing, customer experience design, website optimization, paid media, and technology management.

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Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Pivot Point International

SEPTEMBER 26, 2024

Whether your research is for internal intelligence or to support sales and marketing, we can help you explore all your research options. Download White Paper >> About Pivot Point Research We understand industry relationships and trends, ensuring your research objectives are met with actionable, real-world insights.

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Education Download Branding Sales 101

My Salon Suite

JANUARY 26, 2024

– Square Marketing: Engage your regulars and attract new clients with targeted email and social media campaigns, all without worrying about price increases as your volume grows. . – Product Sales: Sell items and services directly from your suite with inventory tracking and alerts.

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Spa Executive

DECEMBER 8, 2023

Utilize this data to personalize marketing efforts, tailor services, and improve overall guest satisfaction with the ultimate in personalized service. Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Track turnaway Spas typically lose about 15% of revenue from turning away.

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Rosy Salon Software

JULY 9, 2024

With the rise of online shopping and the exponential growth of digital marketing, salon owners should recognize the […] Professional products once exclusively sold in-salon during a post-service checkout have blown up online, with retailers coming out of the woodwork—all vying for your clientele’s attention.

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Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips.

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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MedEsthetics

OCTOBER 9, 2023

Kline Group's new report on Multi-Site Skin Care and Wellness Destinations indicates that the medical spa market is consistently growing and outpacing competitors within the total medical-dispensed skin care channel.

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The Dermatology Digest

JULY 24, 2024

The two companies will collaborate in sales, marketing, education, and research. market share within three years. market,” says Ethan Min, CEO of BENEV, in a news release. .” market,” says Ethan Min, CEO of BENEV, in a news release. “We Hugel Inc.’s s botulinum toxin product Letybo is coming to the U.S.

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My Salon Suite

NOVEMBER 9, 2024

This not only boosts sales on the day but can attract repeat business. Leverage Social Media and Digital Marketing Leading up to Small Business Saturday, ramp up your social media presence. Enhance the Customer Experience Make sure your suite reflects the experience you want to give to your clients.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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Spa Executive

MARCH 11, 2024

Asked if he has noticed a change in the hot springs market lately, Clayton says, yes, indeed. Our business has remained relatively buoyant, but 2023 was our best sales year to date. We budgeted for higher sales in 2024 and are meeting those objectives.” “I And yes, these days are busier than ever. Learn more at book4time.com.

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