American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry. Are you looking for ways to grow your beauty business?

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American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success. Are you looking for ways to promote your skincare business and increase brand awareness?

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Marketing Skincare Social Media Branding 88

Spa Executive

JULY 5, 2023

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing? Learn more at book4time.com.

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American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

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American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. Not only it is cost-effective but also allows salons to fulfill the preferences of its customers.It

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American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

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American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

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Skin Inc

NOVEMBER 16, 2023

The majority of the company's sales currently are in Scandinavia and Northern Europe, making the U.S. market a logical next step, according to Esse founder Trevor Steyn.

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Then let’s dive right into how you can expand your massage therapy business!

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Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. And marketing doesn’t have to be complicated.

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Lipgloss and Aftershave

OCTOBER 9, 2023

The Future of Social Media Marketing Is Entertainment In this session you will learn the hottest ways to use social media platforms. It will also show you how to tie your email marketing, web-site, mobile apps and local listings to your social media marketing content.

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Skin Inc

SEPTEMBER 11, 2023

market has experienced an annual sales growth of 10% over the last five years as the consumer demand for combining skin care treatments into untraditional spaces like fitness centers. Kline reports in its Professional Skin Care Global Series that the U.S.

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Spa Executive

JULY 26, 2023

As spa owners and managers seek novel ways to attract customers and boost sales, providing exceptional customer service, educating clients, offering personalized experiences, and featuring the best possible products on the market are key. Scent and touch play pivotal roles, influencing mood and perception. Learn more at book4time.com.

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The Dermatology Digest

NOVEMBER 12, 2024

The company has appointed Alex Haskell, MBA, as Vice President of Marketing, Sean Mathison as Vice President of Business Development & Innovation, Jonathan Nugent as Sales Director, and Olivia Swanson as Sales Director. Jonathan Nugent, Sales Director Mr. Nugent’s career includes roles at Medicis and Colgate-Palmolive.

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Rosy Salon Software

JULY 9, 2024

With the rise of online shopping and the exponential growth of digital marketing, salon owners should recognize the […] Professional products once exclusively sold in-salon during a post-service checkout have blown up online, with retailers coming out of the woodwork—all vying for your clientele’s attention.

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MedEsthetics

OCTOBER 16, 2024

“The use of GLP-1 treatments continues to rapidly increase, creating an incredibly dynamic market with a new segment of consumers with unique needs,” said Ian Pinner, senior vice president, president, nutrition, and chief sales and marketing officer, ADM.

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Associated Skin Care Professionals

AUGUST 23, 2023

manufacturers of the award-winning Celluma series of light therapy devices, recently welcomed Brian Gable as its new vice president of marketing. Throughout his career, Brian has demonstrated his expertise in various areas, including brand marketing, customer experience design, website optimization, paid media, and technology management.

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Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

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My Salon Suite

NOVEMBER 16, 2023

The holiday season is upon us, and for salon owners, it’s not just about giving your clients the perfect festive look – it’s also an opportunity to boost retail sales. With the right strategies, you can take your holiday retail sales to the #NextLevel. This not only boosts sales but also fosters customer loyalty.

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. So what should you know about being an esthetician and marketing on Tik Tok? The post Esthetician Marketing Using Tik Tok!

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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Marketing Social Media Networking Branding 52

Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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MedEsthetics

OCTOBER 9, 2023

Kline Group's new report on Multi-Site Skin Care and Wellness Destinations indicates that the medical spa market is consistently growing and outpacing competitors within the total medical-dispensed skin care channel.

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Spa Executive

MARCH 12, 2024

Asked if he has noticed a change in the hot springs market lately, Clayton says, yes, indeed. Our business has remained relatively buoyant, but 2023 was our best sales year to date. We budgeted for higher sales in 2024 and are meeting those objectives.” “I And yes, these days are busier than ever. Learn more at book4time.com.

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Marketing Hospital Sales Management 52

Spa Executive

MARCH 11, 2024

Asked if he has noticed a change in the hot springs market lately, Clayton says, yes, indeed. Our business has remained relatively buoyant, but 2023 was our best sales year to date. We budgeted for higher sales in 2024 and are meeting those objectives.” “I And yes, these days are busier than ever. Learn more at book4time.com.

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Marketing Hospital Sales Management 52

My Salon Suite

OCTOBER 8, 2024

Assess Past Sales : Review your sales data from previous holiday seasons to predict which products will be in high demand. Plan Your Marketing Effective marketing can make a significant difference in your holiday sales. Email Marketing: Send out a series of holiday-themed emails to your subscribers.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Beauty Launchpad

AUGUST 26, 2024

Beautynova Americas, part of Beautynova Group, representing brands milk_shake, Depot and Medavita, has recently announced additions to the Beautynova Americas executive leadership team in Sales, Marketing and Education.

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Mindbody

AUGUST 28, 2024

Ready to develop a strong email marketing strategy? Here are some tips to help you increase sales at your fitness business.

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Lipgloss and Aftershave

JULY 12, 2024

The “E” Award is presented to American companies that have demonstrated a sustained increase in overseas sales over a four-year period. “Receiving the President’s E Award is a testament to the hard work and dedication of our global sales and marketing team. Commercial Service, part of the U.S.

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Clinic Branding Sales Skincare 85

Aesthetic Advancements Institute (AAI)

DECEMBER 13, 2023

The aesthetic industry is again at the crossroads of distinguishing itself in an expansive and competitive market. Let’s explore the effective holiday marketing strategies that focus on value rather than price reductions. Use this to weave a story in your marketing that connects deeply with what your clients want and need.

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