American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

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American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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Skin Inc

NOVEMBER 16, 2023

The majority of the company's sales currently are in Scandinavia and Northern Europe, making the U.S. market a logical next step, according to Esse founder Trevor Steyn.

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Then let’s dive right into how you can expand your massage therapy business!

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Associated Skin Care Professionals

AUGUST 23, 2023

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. And marketing doesn’t have to be complicated.

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Lipgloss and Aftershave

OCTOBER 9, 2023

The Future of Social Media Marketing Is Entertainment In this session you will learn the hottest ways to use social media platforms. It will also show you how to tie your email marketing, web-site, mobile apps and local listings to your social media marketing content.

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Rosy Salon Software

JULY 9, 2024

With the rise of online shopping and the exponential growth of digital marketing, salon owners should recognize the […] Professional products once exclusively sold in-salon during a post-service checkout have blown up online, with retailers coming out of the woodwork—all vying for your clientele’s attention.

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Skin Inc

SEPTEMBER 11, 2023

market has experienced an annual sales growth of 10% over the last five years as the consumer demand for combining skin care treatments into untraditional spaces like fitness centers. Kline reports in its Professional Skin Care Global Series that the U.S.

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Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

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Spa Executive

JULY 26, 2023

As spa owners and managers seek novel ways to attract customers and boost sales, providing exceptional customer service, educating clients, offering personalized experiences, and featuring the best possible products on the market are key. Scent and touch play pivotal roles, influencing mood and perception. Learn more at book4time.com.

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Associated Skin Care Professionals

AUGUST 23, 2023

manufacturers of the award-winning Celluma series of light therapy devices, recently welcomed Brian Gable as its new vice president of marketing. Throughout his career, Brian has demonstrated his expertise in various areas, including brand marketing, customer experience design, website optimization, paid media, and technology management.

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My Salon Suite

NOVEMBER 16, 2023

The holiday season is upon us, and for salon owners, it’s not just about giving your clients the perfect festive look – it’s also an opportunity to boost retail sales. With the right strategies, you can take your holiday retail sales to the #NextLevel. This not only boosts sales but also fosters customer loyalty.

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Beauty Launchpad

AUGUST 26, 2024

Beautynova Americas, part of Beautynova Group, representing brands milk_shake, Depot and Medavita, has recently announced additions to the Beautynova Americas executive leadership team in Sales, Marketing and Education.

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Mindbody

AUGUST 28, 2024

Ready to develop a strong email marketing strategy? Here are some tips to help you increase sales at your fitness business.

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Spa Executive

MARCH 12, 2024

Asked if he has noticed a change in the hot springs market lately, Clayton says, yes, indeed. Our business has remained relatively buoyant, but 2023 was our best sales year to date. We budgeted for higher sales in 2024 and are meeting those objectives.” “I And yes, these days are busier than ever. Learn more at book4time.com.

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Esthetician Edit

AUGUST 30, 2021

Whether you’re familiar with Tik Tok, or typically stay away from social media, skin care specialists regularly look towards this popular app to market their esthetics business. So what should you know about being an esthetician and marketing on Tik Tok? The post Esthetician Marketing Using Tik Tok!

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Spa Executive

MARCH 11, 2024

Asked if he has noticed a change in the hot springs market lately, Clayton says, yes, indeed. Our business has remained relatively buoyant, but 2023 was our best sales year to date. We budgeted for higher sales in 2024 and are meeting those objectives.” “I And yes, these days are busier than ever. Learn more at book4time.com.

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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MedEsthetics

OCTOBER 9, 2023

Kline Group's new report on Multi-Site Skin Care and Wellness Destinations indicates that the medical spa market is consistently growing and outpacing competitors within the total medical-dispensed skin care channel.

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Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Lipgloss and Aftershave

JULY 12, 2024

The “E” Award is presented to American companies that have demonstrated a sustained increase in overseas sales over a four-year period. “Receiving the President’s E Award is a testament to the hard work and dedication of our global sales and marketing team. Commercial Service, part of the U.S.

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Lipgloss and Aftershave

JULY 25, 2024

Clinical Skincare Branding: The Top 10 Products You Should Be Selling This webinar provides an in-depth overview of market skincare trends, hot products, and ingredients. Aleks Vranicic, VP of Sales & Technical Training at Vitelle Labs, will share industry insights from the manufacturing and scientific world.

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Aesthetic Advancements Institute (AAI)

DECEMBER 13, 2023

The aesthetic industry is again at the crossroads of distinguishing itself in an expansive and competitive market. Let’s explore the effective holiday marketing strategies that focus on value rather than price reductions. Use this to weave a story in your marketing that connects deeply with what your clients want and need.

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The Dermatology Digest

AUGUST 28, 2024

With our hands-on approach, we are committed to accelerating Scientis’ growth and sales in new markets. . “We are thrilled to welcome Scientis to Lian Group’s healthcare platform. ” says Fiorenzo Manganiello, Managing Partner of Lian Group, in a news release.

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Aesthetics Exposed

MARCH 13, 2018

Retail sales can be increased significantly when promotions are implemented properly. Estheticians commonly make 5–15% on retail sales, which doesn’t seem significant. However, with some focus, an increase in retail sales can be lucrative. The makeup applications alone can easily result in retail sales.

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Skin Inc

OCTOBER 9, 2023

Kline Group's new report on Multi-Site Skin Care and Wellness Destinations indicates that the medical spa market is consistently growing and outpacing competitors within the total medical-dispensed skin care channel.

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Aesthetics Advisor

AUGUST 16, 2023

Analysts saw the benefit extending the market for Wegovy as well as Lilly’s Mounjaro and possibly removing an obstacle in insurance reimbursement. Morgan Stanley analysts project the global obesity market will reach $77 billion in 2030; they had previously estimated $54 billion.

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Skin Inc

JANUARY 12, 2024

spa and wellness, industry news, positioning news, executive leadership, business development, board of directors, marketing, manufacturing, sales, BioPhotas

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The Organic Esthetician

NOVEMBER 14, 2021

Thanksgiving also marks the beginning of some of the best Sales of the season. Pangaia - This sustainable company is using some of the most innovative materials on the market from bio-based and plant fibers, like seaweed and eucalyptus to wild Himalayan nettle (PANettle™) or rain-fed hemp (PANhemp™).

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Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

Spa Director Spotlight: As Director of Spa & Wellness of Spa at JW Chicago, Marie Parodi oversees all aspects of the 20,000-square-foot spa and fitness center, including operations, sales, and marketing. Marie joined the team to manage the transition and renovation of the Spa, bringing more than 15 years of experience to her role.

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Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

Spa Director Spotlight: As Director of Spa & Wellness of Spa at JW Chicago, Marie Parodi oversees all aspects of the 20,000-square-foot spa and fitness center, including operations, sales, and marketing. Marie joined the team to manage the transition and renovation of the Spa, bringing more than 15 years of experience to her role.

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Lipgloss and Aftershave

JANUARY 22, 2024

It will also show you how to tie your Instagram direct messaging, to your email marketing, website, and mobile apps to your social media marketing content. You will also learn how new millennium consumer behavior can drive sales as a result of your social media marketing efforts that come outside of your social media platforms.

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Spa Executive

DECEMBER 8, 2023

Utilize this data to personalize marketing efforts, tailor services, and improve overall guest satisfaction with the ultimate in personalized service. Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Track turnaway Spas typically lose about 15% of revenue from turning away.

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