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Arch Amenities’ Catherine Warren on technology & creating memorable experiences.

Spa Executive

Technology should serve as a versatile tool rather than a wholesale replacement for human interaction, says Arch Amenities’ Catherine Warren. My responsibilities involve strategic planning, contract negotiation, and fostering partnerships that enhance our service offerings and market position.

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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry.

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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FOREO Bear vs. NuFace Trinity: Which At-Home Microcurrent Device Is Right For You?

The Organic Esthetician

If you’re new to the world of beauty gadgets, with so many options on the market, it can be overwhelming to know which is right for you. One of my favorite technologies to use at home is microcurrent. For home use, there are a selection of hand-held microcurrent devices on the market and I’m constantly asked which one is best.

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2025 travel & wellness trends according to the experts

Spa Executive

The landscape of travel, spa, and wellness is always transforming with technological advancements, changing consumer preferences, and shifting global paradigms. Spas are investing in technology that allows for highly tailored wellness experiences based on individual needs and preferences.

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Meet EVOLVh, My Favorite Clean Haircare Brand + Mother's Day Giveaway

The Organic Esthetician

Founded in 2009, EVOLVh offers the most advanced formulations of any other natural or organic professional line, and advanced PhytoBlend technology containing unique blends of natural active ingredients not found in other hair products, producing visible results you can see and feel. I can attest to this. Wonder Balm , a $59 value.

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Partner spotlight: exceed traveler expectations with INTELITY + Book4Time

Spa Executive

With INTELITY and Book4Time, guests are treated to a first-class experience, showcasing how technology can help hotels and resorts not only meet but exceed the modern traveler’s expectations for convenience and luxury.