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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry.

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Proven Skincare Marketing Ideas That Will Boost Your Online Sales

American Esthetician Organization

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. According to a Research, beauty product sales accounted for $432 billion globally in 2019 and are expected to increase significantly over the next few years.

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How Social Media Influences Skincare Trends

American Esthetician Organization

With just a few clicks, users can access a wealth of information on various skincare topics, including product reviews, ingredient breakdowns, and step-by-step tutorials. The Impact of Celebrity Endorsements Celebrities have immense influence over their followers, which skincare brands have leveraged through strategic partnerships.