Pivot Point International

SEPTEMBER 3, 2024

Offering a range of interactive tools that make learning engaging and effective. Click here to see our entire Content Partner library, complete with catalogs that include business skills, money management, social media marketing, product knowledge and advanced beauty education.

Social Media 92

Social Media Sustainability Download Education 92

Style Seat - Marketing Tips

APRIL 3, 2024

In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Here’s where the blend of creativity and technology paints a brighter future for salons willing to venture into the vast landscape of digital marketing tools. Visual content is crucial in the beauty industry.

Tools 40

Tools Marketing Salon Social Media 40

American Esthetician Organization

SEPTEMBER 25, 2023

Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 18, 2023

We’ll explore digital channels, community engagement strategies, purposeful content creation techniques as well as how to get the most out of social media platforms. Health and wellness marketers can use social media to effectively promote awareness and share accurate health messaging. Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sustainability 88

American Esthetician Organization

OCTOBER 30, 2023

It not only helps in driving more visibility and traffic to the brand but also in communicating with customers, build relationships, and manage reputation. Leveraging social media statistics to target the right demographics for your UGC campaigns is an important tool in the marketer’s toolkit.

Marketing 88

Marketing Social Media Sales Branding 88

New Age Spa Institute

JANUARY 31, 2024

Understanding and addressing pain management is crucial in this industry for the well-being of both service providers and their clientele. The knowledge of Fascial Counterstrain is a powerful tool in the arsenal of beauty and wellness professionals. Instagram handle is @NewAgeSpaInstitute.

Management 52

Management Therapy Esthetics Social Media 52

Spa Executive

OCTOBER 3, 2023

Conceived to address the hotel industry’s burgeoning data management challenges, HAPI is a solution to the high integration costs and vendor misalignment stifling innovation in hospitality. It’s grounded in an open model, leveraging technology that powers major global social media and business platforms.

Hospital 52

Hospital Management Social Media Innovations 52

Nutritional Aesthetics Alliance

MAY 2, 2023

I just want to have a very real conversation and get down to the nitty-gritty of how we each manage that in our lives so that hopefully those of you who are listening can relate to that and feel seen, heard, and supported. They ask me, “Why don’t you do all these social media posts when you’re gardening?”

Skincare 195

Skincare Social Media Work-Life Balance Branding 195

Lydia Sarfati

AUGUST 16, 2023

I have also gone into great detail about these important tools in my business building book, Success At Your Fingertips: How to Succeed in the Skin Care Business. Once the logo is finalized, you can build the rest of your visual branding, from interior design to website design, social media presence and communications.

Branding 98

Branding Social Media Salon Facials 98

Style Seat - Business Growth

JULY 22, 2024

From leveraging the timeless power of word-of-mouth to mastering the digital landscape with social media, here’s how you can grow your hair salon business in today’s fast-paced world. Ask satisfied clients if they’d be willing to share their experiences on social media or review sites.

Salon 40

Salon Social Media Client Retention Marketing 40

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Shawna Rocha is now the National Training Manager for Hale & Hush. Skincare Makeup Waxing PMU Sugaring Massage Lash & Brow The Skin Games is not just a competition; it is the experience that will take your social media and business to the next level.

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

Associated Skin Care Professionals

AUGUST 25, 2023

The Esthetics Entrepreneur Award includes a Bioelements opening order plan for estheticians to launch their start-up esthetic spa business, plus education, a Bioelements bonus box of support tools, a spa locator listing on Bioelements.com, social media exposure, and a dedicated Bioelements education and success manager as their personal mentor for (..)

Esthetics 52

Esthetics Entrepreneurship Social Media Esthetician 52

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Eminence Organics

MARCH 12, 2024

Pore Strips, Glue And Other Skin Trends To Avoid Written By (old): Marle Tyrrell If you’re anything like us, your social media feed is showing you a lot of so-called "skin care trends" that claim to help you achieve the best possible complexion. It can also manage the overproduction of sebum, which is responsible for enlarging pores.

Pores 71

Pores Sebum Exfoliation Social Media 71

My Salon Suite

AUGUST 14, 2023

From personalized financial strategies to tax assistance and exclusive partnerships, we provide our members with the tools they need to make their money work for them. Empower Financial can help you with everything from wealth management to retirement planning, giving you the confidence to make informed decisions about your finances.

Salon 56

Salon Social Media Partnerships Education 56

Maxine Drake

SEPTEMBER 8, 2022

These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. If you manage employees , there are several software programs out there to help make your life easier. In addition, employee management software can help you automate payroll and benefits administration.

Social Media 52

Social Media Marketing Management Client Retention 52

American Esthetician Organization

SEPTEMBER 29, 2023

providers can offer better-informed ideas around health management support more accurate diagnoses. Wellness influencers also play an important role in connecting target audiences to brands through social media platforms where they share advice on how to maintain healthy lifestyles.

Marketing 88

Marketing Social Media Branding Technology 88

Spa Executive

MAY 23, 2023

Most people seem to agree that the launch of ChatGPT late last year and the promise of similar and better tools to come are game changers in every sense of the word. Sentiment Analysis: AI can analyze employee sentiment through various channels, including surveys, social media, and internal communication platforms.

Hospital 52

Hospital Social Media Tools Technology 52

Northern Colorado Advanced Aesthetics Academy

APRIL 21, 2022

Do not forget to include your social media accounts when you make your marketing strategy because these platforms are vital. The aesthetic academy will teach you how to manage your workers. No matter the type of business you have, this is vital. Sales One of the most sought-after business classes in aesthetic academies is sales.

Tools 36

Tools Sales Social Media Marketing 36

Style Seat - Marketing Tips

MAY 8, 2024

By combining salon marketing tools and creative salon ideas into your strategy, you can not only capture the attention of potential clients but also keep your current clientele engaged and satisfied. Social Media Marketing Social media remains a potent tool for salon marketing.

Marketing 40

Marketing Salon Social Media Branding 40

Maxine Drake

OCTOBER 2, 2023

As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. Leadership Excellence: Beyond Managing a Team In our world of esthetics, leadership goes beyond just overseeing a team. A strong online presence is more than just having a website or a social media account.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

Starpil Wax

DECEMBER 9, 2022

Having a targeted and segmented email strategy (in addition to a social media one, which we’ll touch on later), lets you increase customer engagement and speak directly to your audience. Integrate your salon email marketing with that of your overall management strategy. Try using subject lines and previews that bring intrigue.

Marketing 52

Marketing Salon Social Media Waxing 52

New Age Spa Institute

AUGUST 3, 2023

The New Age Spa Institute has received this question from many beauty professionals, and we believe in serving professionals in the beauty industry with tools they need most. For spa owners and managers, closing on Sundays can offer them a better work-life balance. Check Out Our Socials for Latest Content!

Work-Life Balance 52

Work-Life Balance Webinar Continuing Education Continuous Education 52

Spa Executive

MAY 16, 2024

An expert in leadership and luxury hospitality, Deepak Ohri has lectured at prestigious business and management schools and serves on several boards, including the Advisory Board of the World Happiness Foundation. Happiness relates to confidence, motivation, and all those tools that come along with that knowledge of your purpose.

Hospital 59

Hospital Office Social Media Technology 59

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips. This free tool is also great for sharing business updates with your existing clientele, such as holiday hours or new service offerings.

Marketing 52

Marketing Salon Social Media Branding 52

California Skincare Supply

MAY 9, 2023

However, for esthetics professionals who seek a different approach, some of the most powerful tools in your practice could be your own two hands. It can be a great go-to for age management as it promotes circulation to the skin and encourages rejuvenation at the cellular level. So with this in mind, don’t be shy!

Facial Massage 52

Facial Massage Facials Skincare Treatments 52

Spa Executive

MARCH 7, 2024

Integrating advanced software solutions can transform how spas and hotels manage their operations, customer experiences, and revenue streams. Inventory Management Staying on top of your inventory is crucial! Software can play a crucial role in ensuring the success of retail strategies and the efficiency of processes in several ways.

Sales 52

Sales Retail Products Marketing Management 52

New Age Spa Institute

DECEMBER 19, 2023

With the rise of social media, some nail technicians leverage platforms like Instagram, YouTube, or TikTok to showcase their work, give tutorials, or review products, sometimes leading to influencer or brand ambassador roles. Hygiene and safety are paramount, thus sterilizing tools and maintaining a clean workspace is essential.

Social Media 40

Social Media Technology Customer Service Safety 40

New Age Spa Institute

JUNE 22, 2023

Ozempic is a doctor prescribed medication that’s primarily used to manage diabetes type 2. Ozempic is a prescription medication developed to help individuals manage their blood sugar levels, especially prescribed for type 2 diabetics. Understanding Ozempic The generic version of Ozempic is semaglutide.

Esthetics 40

Esthetics Social Media Continuing Education Continuous Education 40

Style Seat - Business Growth

JULY 23, 2024

Treat it as a valuable tool for guiding your decision-making and keeping your team aligned with your overall vision and goals. Obtain necessary equipment and spa supplies Equipping your spa with the right tools and supplies is essential for providing top-notch services and creating a luxurious atmosphere.

Legal 40

Legal Customer Service Sanitation Marketing 40

Style Seat - Business Growth

JULY 22, 2024

Stock up on high-quality grooming tools, products, and furniture to create a professional setup that’s sure to impress your clients. Get active on social media – share photos of your work, offer special promotions, and engage with your followers.

Social Media 40

Social Media Marketing Office Tools 40

The Studio Academy of Beauty

MAY 31, 2023

The 350-hour, hands-on curriculum covers teaching methods, classroom management, and state laws. Market your services: Promote your services through social media platforms. Continuing Education As a beauty educator, ongoing learning is key to staying up-to-date with best practices, products, tools, and teaching techniques.

Education 52

Education Continuing Education Continuous Education Portfolios 52

Enlightened Beauty

NOVEMBER 25, 2023

Sound Healing Sound bowls are another excellent addition to any holistic skincare practice, and tools we use right here at Enlightened Beauty. By integrating mindfulness, clients can manage stress better, leading to healthier, more radiant skin. Stress is a known trigger for various skin issues, including breakouts and aging signs.

Holistic Skincare 52

Holistic Skincare Skincare Esthetician Skin Health 52

Aesthetic Back Bar

MAY 17, 2024

Marketing can be a pain to manage, so create a strategy to keep yourself on track. Tools for marketing include email, blogs, social media, video content, and mail campaigns. Here are some spa marketing ideas for estheticians (you) to keep your marketing plan on track. Let’s get into it!

Marketing 28

Marketing Esthetician Social Media Networking 28

Aesthetic Back Bar

MAY 17, 2024

Marketing can be a pain to manage, so create a strategy to keep yourself on track. Tools for marketing include email, blogs, social media, video content, and mail campaigns. Here are some spa marketing ideas for estheticians (you) to keep your marketing plan on track. Let’s get into it!

Marketing 28

Marketing Esthetician Social Media Networking 28

Spa Executive

OCTOBER 23, 2024

24% of global travelers disconnect from social media more than they used to during vacations. Spa Executive is published by Book4Time, the leader in guest management, revenue and mobile solutions for the most exclusive spas, hotels, and resorts around the globe. Learn more at book4time.com.

Portfolios 52

Portfolios Technology Social Media Branding 52

Eminence Organics

AUGUST 22, 2024

Choosing By Exfoliation Sensation One of the most important aspects of providing an effective exfoliation treatment is managing your client’s expectations about the sensations they might experience. Share your experiences in the comments below and join the conversation on social media.

Exfoliation 55

Exfoliation Skin Types Pores Vitamin C 55