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5 Ways to Boost Retail

Aesthetics Exposed

Retail sales can be increased significantly when promotions are implemented properly. Estheticians commonly make 5–15% on retail sales, which doesn’t seem significant. However, with some focus, an increase in retail sales can be lucrative. The makeup applications alone can easily result in retail sales.

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The OE Holiday Gift Guide

The Organic Esthetician

Thanksgiving also marks the beginning of some of the best Sales of the season. I think it is one of the most approachable makeup lines I’ve ever used, as each product is multi-purpose and they promote finger application, so no skill set is needed to get a truly beautiful glowing look. And glow you will!

Sales 195
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Proven Skincare Marketing Ideas That Will Boost Your Online Sales

American Esthetician Organization

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. According to a Research, beauty product sales accounted for $432 billion globally in 2019 and are expected to increase significantly over the next few years.

Sales 88
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Boost Spa Revenue with Online Sales

Associated Skin Care Professionals

In this article, you’ll learn how to make money from online product sales and get expert advice from real estheticians using PocketSuite to sell products to their clients. According to a  2020 spa profitability report , retail sales can average anywhere from 5% to 30% of spa revenue. Why is retail important for spas?

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Stop Selling Retail – It Never Works – Start Educating 

Lipgloss and Aftershave

You’d probably work at Ulta or Sephora, those two huge chains that sell hundreds of millions of dollars in skincare and makeup every year! Estheticians Aren’t Sales People They’re Licensed Professionals As an educated, licensed professional, clients come to you for your expertise. In the new millennium – makeup is skincare!

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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

Building a dedicated community of customers can drive brand awareness, customer loyalty, build relationships, and increase sales. Beauty bloggers have become celebrities and received huge followings over the years due to skillfully made videos featuring product reviews, tips, tricks, makeup tutorials, etc.,

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An Esty’s First Year Journey: January

Les Nouvelles Esthetics & Spa

I like doing makeup, and I practice on my friends. I’m actually doing a trial for one of my friends because she’s getting married next year – the bridal and bridesmaids’ makeup. It actually started with makeup when I was 16. Also, I love to read. “ What made you decide to become a licensed esthetician? Also, I love to read. “

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