Maxine Drake

FEBRUARY 21, 2025

Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post? Less than 10%.

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The Beauty Brains

FEBRUARY 7, 2020

What do marketers who say “chemical free” sunscreens mean? When you say or some marketer says or someone says “chemical free”, what does that mean? They further went on to say over 99% of active skincare ingredients are overrated marketing hype. ” Marketers need a hero ingredient. Is eyelash lift safe?

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Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

I want to perfect those since there is a very big market for them today. Some of my favorite resources for fresh ideas are social media and workshops. From social media like TikTok, I learn different techniques from estheticians, as well as marketing strategies. Have you picked up any new tricks or skills?

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California Skincare Supply

JUNE 5, 2022

In case you haven’t heard (or read our earlier blog), lash lifting, lash tinting, and brow lamination are now legal for estheticians in California as of 2022. Lash & Brow Tinting What it is: Tinting is a semi-permanent dye treatment that can be applied to the brows and/or lashes to temporarily tint and darken the hair.

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Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Skincare Makeup Waxing PMU Sugaring Massage Lash & Brow The Skin Games is not just a competition; it is the experience that will take your social media and business to the next level. Let me tell you, I had a blast and the crowd did too!

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The Beauty Brains

MARCH 18, 2020

They have a vested interest in exaggerating outcomes and ignoring things that don’t support their marketing story. Just listened to the episode about lash lifts… which made me wonder, are lash tints very safe or do they have different dangers?” In Europe, silver nitrate is approved up to 4% in eye lash tints.

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Lipgloss and Aftershave

FEBRUARY 20, 2025

Founded in 1995 by the industry rockstar and legend Otto Mitter , Elleebana has gone from an Aussie gem to an international lash and brow powerhouse. It has won awards, shaped beauty standards, and redefined the lash lift game all while keeping the beauty industry on its toes (or should we say, on its lashes?).

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