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How to Use Google Business Profile to Grow Your Spa Business

Maxine Drake

When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Day spas and beauty salons who rely solely on social media or word-of-mouth are missing out on people who are actively searching for services like facials, waxing, and body treatments.

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How to Avoid Shiny Object Syndrome in Your Practice

Nutritional Aesthetics Alliance

” Sometimes you find that they focus on waxing, which is great. Like, I’m with you on the waxing–all the power to the waxers out there–but personally, I’ve literally turned down jobs before because it would’ve required waxing, and that’s just not my jam. Brazilian waxing makes money.

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Tap Into The Power Of Lead Generation To Grow Your Esthetician Business

Maxine Drake

A lead generation strategy gives visitors a reason to share their name and email in exchange for a piece of valuable content so you can earn their trust and eventually make a sale. Your business will shrink if you stop attracting new clients. Lead generation is the most cost-effective marketing strategy to turn prospects into clients.

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What Equipment & Supplies Do Estheticians Need?

California Skincare Supply

Wax Heater I suggest you invest in a double wax warmer. Ultimately most estheticians like to have a lukewarm strip wax and a hard wax ready to go at all times. I like double wax warmers that have dual precise thermostats and independent temperature control. A 24/7 365 emergency hotline! It can hold up to 200 lbs.

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Which Facial Bed Is Best for Estheticians?

California Skincare Supply

They will also raise to a height that makes services like leg waxing, massage and lash extensions much easier on the Estheticians or therapists back. They will lower to a very comfortable height to make it very easy for a client to get onto the bed. Most electric beds are also very quiet and smooth in adjustment transition.

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