Maxine Drake

FEBRUARY 21, 2025

Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post? Google allows you to save time on marketing while bringing in consistent bookings without the constant effort required by social media.

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Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

Some of my favorite resources for fresh ideas are social media and workshops. From social media like TikTok, I learn different techniques from estheticians, as well as marketing strategies. From workshops I also learn different services that I wasn’t taught in school, such as brow mapping and lash extensions.

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California Skincare Supply

JUNE 5, 2022

In case you haven’t heard (or read our earlier blog), lash lifting, lash tinting, and brow lamination are now legal for estheticians in California as of 2022. Lash & Brow Tinting What it is: Tinting is a semi-permanent dye treatment that can be applied to the brows and/or lashes to temporarily tint and darken the hair.

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Lipgloss and Aftershave

FEBRUARY 20, 2025

Founded in 1995 by the industry rockstar and legend Otto Mitter , Elleebana has gone from an Aussie gem to an international lash and brow powerhouse. It has won awards, shaped beauty standards, and redefined the lash lift game all while keeping the beauty industry on its toes (or should we say, on its lashes?).

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