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Cosmetic Dermatology in the Digital Age: How to Harness Technology and Uphold Safety and Ethics

The Dermatology Digest

Artificial intelligence (AI), augmented reality, social media, telehealth, and other emerging technologies are changing the way that healthcare is delivered, and cosmetic dermatology is no exception. Dr. Vashi also addresses the social media effect which she describes as a double-edged sword.

Ethics 74
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Wellness Marketing: The Future Of Marketing For Wellness Industry

American Esthetician Organization

This includes leveraging online marketplaces as well as tech innovations such as customized product recommendations, subscription delivery services, virtual consultations, streaming exercise classes and AI-enabled wellness coach chatbots.

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Dos, don’ts for practice marketing during the pandemic

The Dermatology Digest

These extraordinary times call for nimble, impactful marketing approaches, including on practice websites, through social media channels, and by email. “ Generally, the 3 best ways to stay in touch with patients and others are the practice website, email marketing, and social media platforms.