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L+A Leads the Glow-Up at IECSC New York 2025

Lipgloss and Aftershave

Where innovation meets inspiration and a little bit of sparkle. This event never disappoints, and this years edition was a powerhouse of innovation, education, and connection. Their leadership in product innovation and device technology was undeniableand they brought the wow factor to every corner of the show floor.

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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

Skincare professionals have also leveraged video marketing to introduce innovative treatments and attract new patients while demonstrating what they offer. Beauty bloggers have become celebrities and received huge followings over the years due to skillfully made videos featuring product reviews, tips, tricks, makeup tutorials, etc.,