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Enhancing retail sales in spas: the multisensory revolution with Yon-Ka Paris

Spa Executive

As spa owners and managers seek novel ways to attract customers and boost sales, providing exceptional customer service, educating clients, offering personalized experiences, and featuring the best possible products on the market are key. On top of that, there’s a strategy that stands out from the rest – the multisensory experience.

Sales 52
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Mineral SPF VS Chemical SPF: What’s the difference?

Esthetician Edit

The first thing a person who isn’t a skincare specialist does when purchasing sunscreen is usually look at the price tag and grab whatever is on sale. Explain to your clients the different types of SPF, Mineral and Chemical, to increase their SPF IQ and let them decide what works best for them in terms of ingredients.

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Curology questions – Salon conditioners and bar soap shampoo – episode 178

The Beauty Brains

These types of fear mongering / sales articles are all over the Internet. Rather than talking to a toxicologist who would be expert in product / ingredient safety, they usually talk to a biased brand owner who benefits from keeping you scared of mainstream products. What Does Vegan Skin Care *Really* Mean? Petroleum is plants!

Salon 52