American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

Marketing 88

Marketing Social Media Sales Branding 88

Hollywood Institute

DECEMBER 25, 2023

Undeniably, social media has reshaped beauty trends worldwide with Instagram filters, YouTube tutorials and TikTok makeup trends are at the forefront. From the surge in , makeup influencer to the wave of TikTok , skincare revelations, the influence of social media on beauty trends is truly remarkable.

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Social Media Makeup Skincare Routine Branding 52

Renee Rouleau

MARCH 10, 2023

As we’ve collectively embraced the concept of strengthening our moisture barriers, we’ve also eschewed irritating ingredients that can weaken or disrupt those barriers. While this is mostly a good thing, I also think some ingredients have been unfairly demonized. For example, Rosmarinus Officinalis (Rosemary) Leaf Oil.)

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Skincare Irritation Ingredients Sensitive Skin 195

The Dermatology Digest

MARCH 3, 2025

.” The Unbeatable Performance campaign will feature Maher in a variety of content, including a modern recreation of the brand’s beloved girl-and-dog pose used on product packaging and in the brand’s marketing. The campaign will also include social media and online video.

Medical Grade Skincare 74

Medical Grade Skincare Social Media Branding Skin Health 74

American Esthetician Organization

NOVEMBER 26, 2024

For decades, LYCON has been recognized as a leader in the professional waxing industry, setting itself apart with innovative formulations, luxurious ingredients, and unwavering dedication to excellence. Superior Ingredients for Unmatched Results The foundation of LYCON’s global reputation is its exceptional ingredients.

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Waxing Esthetician Hair Removal Innovations 68

Aesthetics Exposed

MARCH 13, 2018

Instead of saving all the best deals for the end of the year, grab a calendar and see what other important holidays or events that you can incorporate into your marketing agenda. Teenagers may not be the top demographic when it comes to marketing spa services and product sales, but a successful business must be able to meet all demographics.

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Sales Social Media Makeup Marketing 195

Spa Executive

DECEMBER 10, 2024

” Grand View Research reports that culinary travel and shopping is the fastest-growing segment in the luxury travel market. of the global culinary tourism market in 2023. This region’s rich food heritage is gaining more attention, as travelers increasingly choose destinations based on their culinary offerings.

Social Media 52

Social Media Sustainability Marketing Ingredients 52

Eminence Organics

JULY 5, 2024

From Hungary With Love Eminence Organic Skin Care began years ago with the organic ingredients and natural skin care techniques used for generations by Koronczay family estheticians. Attila remembers: “We dealt with years of rejection while the market wasn’t ready to understand the benefits of organic. The secret to success?

Master Esthetician 98

Master Esthetician Social Media Branding Esthetician 98

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

I want to perfect those since there is a very big market for them today. I also bought different textbooks online for more specific areas of skincare, such as acne, ingredients, and more. Some of my favorite resources for fresh ideas are social media and workshops. How are you keeping your esthetics learning going?

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Social Media Lash Extensions Lash Lift Makeup 78

The Beauty Brains

JUNE 24, 2019

What natural ingredients that are good for hair? Crappy claims – (Maybe need a title for this segment but the idea is to call out bad and misleading marketing claims) Dove launches a 0% aluminum deodorant. Beauty Questions Question 1 – Water Hardness Question 2 – What natural hair ingredients are effective?

Ingredients 52

Ingredients Social Media Vitamin C Exfoliation 52

Nutritional Aesthetics Alliance

MAY 2, 2023

We knew the ingredient list when we used it before. That’s why you need all the special ingredients. If you take one of those ingredients out, it’s not going to work. We knew that brands changed ownership by using the products. It isn’t the same consistency now. This fragrance isn’t the same.

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Skincare Social Media Work-Life Balance Branding 195

Lipgloss and Aftershave

JANUARY 19, 2024

Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! She’s the Feature Esthetician for Pure Pro Aesthetics , a distribution company in Atlanta, GA that showcases some of the hottest Korean skincare brands available on the global market. Jessline Fermin did it!

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Lash Extensions Skincare Brands Esthetician Facials 98

Lipgloss and Aftershave

MARCH 29, 2025

However, the competition is fierce and will continue to expand as more professionals enter the market. Read the March L+A Report Clients connect with estheticians at various points in their self-care journey, often having limited information learned from social media sites.

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Medical Treatments Microneedling Chemical Peels 52

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

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Branding Marketing Social Media Skincare Brands 36

Lydia Sarfati

AUGUST 16, 2023

Here, we’ll look at what visual branding is, its’ marketing implications and how it impacts your clients. We’ll also look beyond the marketing into how you holistically visually brand your services in the spa and treatment room. The visuals on your website need to be mirrored in all your social media as well.

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Branding Social Media Salon Facials 98

The Beauty Brains

DECEMBER 24, 2019

On today’s episode we’re going to be answering your beauty questions about Quality of ingredients versus price of the product? Don’t listen to marketers who say preservative free or even paraben free. Is that due to the quality of the ingredient? The Curly Girl Method and Parabens? But this is not true. Is that true?

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Ingredients Vitamin C Cosmetic Products Irritation 40

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

Branding 28

Branding Marketing Social Media Skincare Brands 28

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

Branding 28

Branding Marketing Social Media Skincare Brands 28

The Beauty Brains

NOVEMBER 19, 2019

Social media On this Instagram post we debated the idea that parabens are perfectly safe for cosmetics. They claim to only use ingredients that work, and that are not harmful. Question 4 : Jas asks, There’s a new detergent replacement in the market from japan called Terra Wash Mg. Thanks for your time and consideration!

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Social Media Skincare Branding Marketing 52

Eminence Organics

OCTOBER 3, 2023

It must be the organic ingredients because when I try to use anything else my skin breaks out again. Eminence Organics Digital Marketing Team "Adding the Superfood Booster Powder to the new Bakuchiol + Niacinamide Moisturizer makes my skin even more velvety." — Choo N., Clear Skin Probiotic Cleanser has worked miracles.

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Product Review Dry Skin Oily Skin Texture Skin 105

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Class topics such as “The Future of Ingredient Led Beauty,” “Recent Cosmetic Development in U.S.,”

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Esthetics Education Innovations Marketing 52

The Beauty Brains

FEBRUARY 4, 2019

And how legit are beauty product / ingredient trends? Beauty Science News Unilever goes further with transparency The Big Companies are finally hopping on the transparency trend and have pledged to list a breakdown of the ingredients in their fragrances for all to see. Do these ingredients actually moisturise/hydrate or dry the skin.

Ingredients 52

Ingredients Marketing Moisturization Social Media 52

The Beauty Brains

NOVEMBER 6, 2019

Are copper peptides an effective anti-aging ingredient? Is it just marketing? Mostly, just marketing. Question 4 : Charlotte says – Are copper peptides an effective anti-aging ingredient? On today’s episode we answer your questions about Is Lucas’s Paw Paw ointment different than vaseline? And is it safe?

Social Media 52

Social Media Vitamin C Moisturization Marketing 52

Lipgloss and Aftershave

SEPTEMBER 25, 2023

It’s the question I come across all too often in the local and wider-sphere chat groups and communities in the “wild wild west” world of social media. Clients today are heavily influenced by what they hear and see in their social media feeds. “What is the holy grail that will make you look younger overnight?”

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Chemical Peels Skincare Routine Social Media Skincare 98

Starpil Wax

JANUARY 12, 2024

Having an esthetician’s license means being passionate about and having an intrinsic knowledge of how the skin works, skincare products, ingredients, and the solutions to meet various needs. Esthetics is also an option for those already in business, marketing, or nursing, as those skills are a must for a successful esthetics career.

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Esthetician Waxing Esthetics Waxing Specialist 98

The Beauty Brains

APRIL 23, 2019

How do you know what ingredients actually do something? What are the best natural ingredients for hair products? It can provide some gray coverage but it does not work in the manner which is described by their marketing. In looking at the ingredients they sure have a lot of ingredients!

Ingredients 52

Ingredients Marketing Social Media Moisturization 52

The Beauty Brains

MARCH 25, 2020

The best way to arm yourself against marketers who would have you spend a lot of money on a product that probably won’t work is to remain skeptical. If you use volume measurements like cups or tablespoons, you won’t get the right ratios of ingredients. Which ingredients are doing that? Formulas are pretty much the same.

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Branding Sanitation Extractions Ingredients 52

Lipgloss and Aftershave

OCTOBER 10, 2024

What events did in my business was not only provide free marketing, but I unknowingly built a community that would serve as the catalyst for my brand. In today’s post-pandemic market, live events are not optional, they are essential. We spent so much time curating it that we had difficulty marketing it and selling tickets.

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Marketing Social Media Branding Networking 52

The Beauty Brains

MARCH 18, 2019

What differentiates these products from other products that are not necessarily for sensitive skin, when most of the ingredients are the same? The first claim she makes it that it is well known that fragrance is a common sensitizing ingredient for all skin types – This isn’t exactly correct. Nothing like that is going on here.

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Ingredients Skin Sensitivity Skin Types Sensitive Skin 52

Spa Executive

APRIL 12, 2024

Limited-time offers: Introduce special services available only around Mother’s and Father’s Day, like spring-themed facials or aromatherapy sessions using seasonal scents and specific ingredients. Marketing Mother’s Day & Father’s Day promotions How to get the word out?

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Aromatherapy Social Media Customer Service Facials 52

The Beauty Brains

JANUARY 22, 2020

Do the ingredients do what they claim? Question 3 Ingredients by Louise shared a post with us via Instagram about a brand called Le-Vel. Classic MLM marketing tactic! Do these products do what they claim? It can strengthen sagging skin through anti-aging peptides + growth facto r Is the product worth the money? That’s amazing.

Diet 52

Diet Social Media Extractions Portfolios 52

The Dermatology Digest

AUGUST 9, 2023

We find ourselves fielding a plethora of questions on anti-aging ingredients and products, many of which amount to nothing more than marketing hype. Thus, there is a growing need for educational opportunities where clinicians can learn about ingredients, formulations, and the science behind topical skincare.

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Skincare Social Media Ingredients Marketing 36

The Beauty Brains

JANUARY 15, 2020

Pictures of complaints Ingredient list: Water (Aqua), Ethyl Alcohol, Glycerin, Algin, Titanium Dioxide (CI 77891), Citrus Grandis (Grapefruit) Seed Extract, Mica, Ascorbic Acid*, Polyvinyl Alcohol, Tin Oxide (CI 77861), Ethylhexylglycerin, Chlorphenesin, Silica, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Limonene.

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Vitamin C Social Media Facial Masks Ingredients 52

The Beauty Brains

APRIL 16, 2019

What is the deal with California’s banning a list of toxic ingredients? Beauty Science News Your car is dirtier than a rest stop Michelle Pfeiffer Launches a Genderless, 100% Transparent Perfume Brand Beauty Questions Julie – I would love to hear your take on this new hero ingredient: broccoli seed oil! Support the Beauty Brains!

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Social Media Ingredients Retinol Sales 40

The Beauty Brains

APRIL 16, 2020

What is the oldest beauty product on the market today? Question 2 – Norma Jean asks, “Can you tell me what you think of the following two products’ ingredients and which you’d recommend for sensitive skin that is avoiding breakouts and wants anti-aging? What is the best product to use to avoid breakouts with anti-aging benefits?

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Branding Social Media Technology Sensitive Skin 40

The Beauty Brains

FEBRUARY 7, 2020

What do marketers who say “chemical free” sunscreens mean? When you say or some marketer says or someone says “chemical free”, what does that mean? Active Ingredients On my Chemists Corner website which is frequented by cosmetic formulators, someone posted that they thought most ingredients (active) are overrated.

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Lash Lift Ingredients Marketing Social Media 52

The Beauty Brains

APRIL 22, 2020

The main ingredient is iron powder. One that I saw from Dr Brandt had common skin care ingredients like Dimethicone, polysilicone, silica, peptides and a film forming polymer. And in looking at the product ingredient list, it features a styling polymer called Polyquaternium 72 made by a raw material company named Croda.

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Extractions Ingredients Pores Retinol 52