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Banyan Group & Paul Hawco on wellness philosophy & evolving preferences in luxury travel 

Spa Executive

Paul Hawco is a globally recognized leader in the wellness and hospitality industry, currently serving as Executive Global Director of Integrated Wellbeing at Banyan Group. Paul Hawco (PH): I have been in hospitality for three decades and it has been my entire career. Please talk about your role and what it entails.

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Happy employees increase productivity & revenue in hospitality

Spa Executive

In hospitality, like any other customer-facing industry where staff interactions with guests are directly tied to revenue, employee happiness is particularly important. Discounts or a trade system for treatments and services can also be a fun idea – massage therapists can trade for facials for example. It’s just common sense.

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The rise of analog travel & the age of disconnection 

Spa Executive

Slow travel and immersion Rather than high-speed, itinerary-packed trips, there is a movement toward walking pilgrimages, train journeys, and extended stays in nature that emphasize depth over speed. Resorts offering silent meditation retreats or bespoke spa treatments rely on advanced software to maintain availability without overbooking.

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Membership programs: create loyal members by solving pain points

Spa Executive

Addressing these pain points is key for hospitality businesses looking to turn one-time visitors or new members into loyal ones. Spa members expect access to appointment times and high-quality treatments and services. Agilysys helps hospitality businesses standardize their membership offerings by leveraging advanced data integration.

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Increase spa revenue in 2024

Spa Executive

Let’s head into the new year with a focus on increasing revenue across the board at your spa, wellness, or hospitality business. Offer add-ons and upsells that add no additional time to treatments and services, like hot stones and CBD creams to massages and paraffin wax hand treatments and eye masks to facials. We can feel it.

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Arch Amenities’ Catherine Warren on technology & creating memorable experiences.

Spa Executive

“Revenue generation, programming, public relations, training, and luxury guest service are my passions,” she says. We asked her about what she does, technology’s role in the hospitality and wellness space, and creating memorable experiences. Can you please talk about your role and what it entails?

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Get creative with employee retention in hospitality & wellness

Spa Executive

Some innovative solutions for employee retention in hospitality. And yet, the hospitality industry just can’t seem to solve this pesky staffing problem. Why does employee attrition in hospitality remain high? Reduce staff burnout with automation & touchless tech Touchless treatment options can benefit staff directly.