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2025 travel & wellness trends according to the experts

Spa Executive

We asked global wellness and hospitality experts this question: What trends do you see emerging in wellness and travel for 2025, and how can hotels and spas prepare and adapt? The landscape of travel, spa, and wellness is always transforming with technological advancements, changing consumer preferences, and shifting global paradigms.

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Banyan Group & Paul Hawco on wellness philosophy & evolving preferences in luxury travel 

Spa Executive

Paul Hawco is a globally recognized leader in the wellness and hospitality industry, currently serving as Executive Global Director of Integrated Wellbeing at Banyan Group. Paul Hawco (PH): I have been in hospitality for three decades and it has been my entire career. What role does technology play in your guest experience?

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9 things your human employees can do that technology can’t

Spa Executive

We all know that technology is rapidly transforming the hospitality industry and this is an incredibly beneficial development. While technology can make life easier, it’s the warmth of a friendly smile, the comfort of a kind word, and the intuitive understanding of a guest’s needs that create truly memorable experiences.

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Arch Amenities’ Catherine Warren on technology & creating memorable experiences.

Spa Executive

Technology should serve as a versatile tool rather than a wholesale replacement for human interaction, says Arch Amenities’ Catherine Warren. We asked her about what she does, technology’s role in the hospitality and wellness space, and creating memorable experiences. How is this balance best maintained?

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More than 90% of luxury travelers want wellness

Spa Executive

Todays luxury travelers prioritize mental health support, nature immersions, and cutting-edge technology, signaling an era where wellness is no longer optional In 2025, luxury travelers are making bold demands for their health and well-being. Gone are the days of one-size-fits-all spa retreats.

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Patina Osaka’s Ellen Franke on the hotel’s unique wellness offerings & 2025 trends

Spa Executive

Ellen Franke brings a wealth of global experience and a deep commitment to transformative hospitality to her role as General Manager of Patina Osaka. A leadership style dedicated to fostering teamwork and excellence ensures that Patina Osaka will be both a vibrant urban retreat and a shining example of modern luxury hospitality.

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Luna Maye on her new Director of Wellness role at W Philadelphia & the healing power of sound

Spa Executive

Bringing more than 15 years of experience in hospitality, music, and wellness to her position, she is internationally recognized for her pioneering work in sound therapy and meditation. I believe luxury hospitality environments are about welcoming all to experience what its like to be deeply cared for.