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2025 travel & wellness trends according to the experts

Spa Executive

We asked global wellness and hospitality experts this question: What trends do you see emerging in wellness and travel for 2025, and how can hotels and spas prepare and adapt? Here’s what our experts had to say about the ways hospitality businesses are reshaping their approaches to meet the evolving expectations of today’s traveler in 2025.

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Banyan Group & Paul Hawco on wellness philosophy & evolving preferences in luxury travel 

Spa Executive

Paul Hawco is a globally recognized leader in the wellness and hospitality industry, currently serving as Executive Global Director of Integrated Wellbeing at Banyan Group. Paul Hawco (PH): I have been in hospitality for three decades and it has been my entire career. Please talk about your role and what it entails.

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Driving hospitality revenue with innovative sleep tourism programs

Spa Executive

Some examples of innovations in this area. Some examples of hotels and resorts offering innovative and creative sleep programs include: Four Seasons Bali at Sayan One of the sessions in the Life Talks and Meditation series at Four Seasons Resort Bali at Sayan, a breathtaking five-star property in the Sayan Valley, is a sacred nap.

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Luna Maye on her new Director of Wellness role at W Philadelphia & the healing power of sound

Spa Executive

Bringing more than 15 years of experience in hospitality, music, and wellness to her position, she is internationally recognized for her pioneering work in sound therapy and meditation. I believe luxury hospitality environments are about welcoming all to experience what its like to be deeply cared for.

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Patina Osaka’s Ellen Franke on the hotel’s unique wellness offerings & 2025 trends

Spa Executive

Guests can expect transformative experiences that celebrate Osaka’s rich heritage while embracing Patina’s commitment to sustainability and innovation. Ellen Franke brings a wealth of global experience and a deep commitment to transformative hospitality to her role as General Manager of Patina Osaka.

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What spa & wellness leaders are looking forward to in 2024

Spa Executive

Verena Lasvigne-Fox, Founder, VLF Spa Consulting The hospitality and wellness industry is on the cusp of exciting trends that will shape both the guest experience and the world at large. These developments indicate a growing awareness and prioritization of wellness in travel experiences.

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Arch Amenities’ Catherine Warren on technology & creating memorable experiences.

Spa Executive

We asked her about what she does, technology’s role in the hospitality and wellness space, and creating memorable experiences. Travel itself is inherently taxing on the mind and body, making it essential for hospitality providers to address these aspects to ensure a truly restorative experience.