American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

AAAMS

NOVEMBER 13, 2024

These treatments are a natural fit for dental practices that focus on facial aesthetics, as they can complement smile makeovers, helping patients achieve a youthful, refreshed appearance that extends beyond their teeth. Botox®) and dermal fillers, as part of their cosmetic dentistry offerings.

Injections 52

Injections Training Facials Surgery 52

Maxine Drake

MARCH 11, 2025

Will it actually help with client management, marketing, and payments? Marketing Tools Integrated SMS and email marketing, automated reminders, and rebooking prompts. Advanced marketing features, including email promotions and daily deals. Less customization compared to Vagaros marketing tools. Biggest downside?

Esthetician 52

Esthetician Marketing Client Loyalty Programs Salon 52

Atelier Esthetique Institute of Esthetics

JULY 25, 2024

All About Holistic Skincare Holistic skincare is the concept of using organic and sustainable ingredients in facials and other skin treatments. The “green beauty” industry has been growing substantially for years, and natural or organic products account for more than 40% of the skincare market.

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Holistic Skincare Skincare Treatments Facial Massage 146

Lydia Sarfati

DECEMBER 13, 2023

Here, Repêchage previewed the NEW T-Zone Balance Classic Facial and instructional video , endorsed by CIDESCO International, T-Zone Balance Hydrating Serum and T-Zone Balance Starter Collection as well as the New Vita Cura® Sea Spa Body Collection. He even provided a ChatGPT-generated rap on the illustrious career of Lydia Sarfati!

Facials 105

Facials Vitamin C Webinar Hydration 105

Aesthetics Exposed

MARCH 13, 2018

Instead of saving all the best deals for the end of the year, grab a calendar and see what other important holidays or events that you can incorporate into your marketing agenda. Teenagers may not be the top demographic when it comes to marketing spa services and product sales, but a successful business must be able to meet all demographics.

Sales 195

Sales Social Media Makeup Marketing 195

Maxine Drake

FEBRUARY 21, 2025

Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. Day spas and beauty salons who rely solely on social media or word-of-mouth are missing out on people who are actively searching for services like facials, waxing, and body treatments.

Social Media 52

Social Media Lash Extensions Waxing Facials 52

Skin Inc

MAY 22, 2024

market report, skincare, aesthetic medicine, plastic surgery, plastic surgeons, cosmetic procedures, dermatology, skincare routine, consumer survey, medical skincare

Skincare Routine 74

Skincare Routine Facials Surgery Skincare 74

Eminence Organics

APRIL 29, 2025

Unlike the muscles in the rest of the body (which are connected to our bones), facial muscles are attached to our skin tissue. Facial Massage Facial massage is an easy and effective way to improve circulation and activate a sluggish lymphatic system. Follow these steps to perform a spa-level facial massage at home.

Wrinkles 105

Wrinkles Facial Massage Hydration Ingredients 105

Southeastern Esthetics Institute

JULY 6, 2021

The business has overhead to pay - specifically, equipment loans, lease payments, internet bills, marketing costs, and much more. Sample Equation for Spa Owners: Double Exfoliation Facial | Menu Pricing $95.00 Esthetics practitioners in today’s market do not have time or dollars to waste.

Esthetics 195

Esthetics Marketing Chemical Peels Sustainability 195

Spa Executive

NOVEMBER 4, 2024

Spas that adopt sustainable treatment options, reduce waste, and even offer carbon-neutral wellness retreats will attract this growing market of conscious consumers. At Snowpine Lodge, eco-friendly practices are becoming a competitive differentiator. Wellness tourism is set to continue its upward trajectory.

Sustainability 105

Sustainability Hospital Technology Therapy 105

AAAMS

DECEMBER 19, 2024

From comprehensive training in facial aesthetics to an international network of peers, AMS is committed to helping members build successful and fulfilling careers in aesthetic medicine.

Medical 52

Medical Networking Ethics Surgery 52

AAAMS

DECEMBER 16, 2024

This FDA-approved treatment is highly sought after for its ability to relax facial muscles, smoothing out fine lines and wrinkles. Dermal Fillers Dermal fillers are perfect for enhancing facial volume and contours, offering a natural-looking way to restore youthfulness. How can I attract patients for non-surgical treatments?

Chemical Peels 52

Chemical Peels Microneedling Social Media Surgery 52

Maxine Drake

APRIL 10, 2025

Youll find massages, facials, and the occasional body wrap. Because I believe your treatment menu is also a marketing strategy. Heres a breakdown of the most common categories: Facials Not your average steam-and-go. These are targeted, treatment-focused facials tailored to your clients skin type and concerns.

Medical 52

Medical Med Spa Chemical Peels Social Media 52

AAAMS

APRIL 10, 2025

One of the premier training modules offered by The American Association of Aesthetic Medicine and Surgery (AAAMS) explores the key aspects of facial aging and how dermal fillers can help restore a youthful appearance. The global dermal fillers market is expected to grow from $6.18 billion in 2023 to $9.98 billion by 2029.

Treatments 52

Treatments Wrinkles Surgery Facials 52

Spa Executive

OCTOBER 10, 2024

From immersive spa treatments to unique VIP offerings, experiential marketing strategies open up new opportunities for non-room revenue streams. In hospitality, experiential marketing is an excellent way to engage and connect with guests by crafting immersive experiences that leave a lasting impact.

Marketing 52

Marketing Aromatherapy Ingredients Training 52

Atelier Esthetique Institute of Esthetics

MAY 1, 2024

Market Your Business You’ve created a business; now you need to get the word out! Marketing your business is an important step in developing an audience. Things like these will help develop your marketing plan. Marketing will do some of the job, but it’s also necessary to know your niche in the esthetics landscape.

Client Retention 139

Client Retention Esthetics Esthetician Social Media 139

Lipgloss and Aftershave

DECEMBER 13, 2023

All-new medical spa facial that is the key to skin longevity. He was obviously wrong – and what we’ve discovered is that the key to skin longevity is the all-new Platinum Miami Facial. This all-new medical spa facial provides an all-encompassing approach to treating skin. Question “M.A.D

Facials 52

Facials Chemical Peels Skincare Facial Masks 52

Lipgloss and Aftershave

JANUARY 19, 2024

Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! She’s the Feature Esthetician for Pure Pro Aesthetics , a distribution company in Atlanta, GA that showcases some of the hottest Korean skincare brands available on the global market. Jessline Fermin did it!

Lash Extensions 98

Lash Extensions Skincare Brands Esthetician Facials 98

Lipgloss and Aftershave

FEBRUARY 20, 2025

market trends. Additionally, high-quality before and after photos enhance marketing efforts, attracting potential clients by demonstrating transformation. With nearly a century of combined experience in the aesthetic and marketing sectors, the Emage team offers unparalleled expertise and support to its clients.

Medical 52

Medical Skincare Medical Esthetics Technology 52

Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

Marketing 52

Marketing Social Media Branding Sales 52

Spa Executive

JULY 5, 2023

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing? It was subtle, yet significant.”

Sales 52

Sales Marketing Branding Facials 52

Lipgloss and Aftershave

AUGUST 13, 2024

We specialize in results-oriented facials and advanced skin treatments paired with custom home care regimens to achieve clients’ skin goals. Here’s what she told us, “Facials and Hydrafacials are our top skincare menu items. Amy told L+A, “We carry the full Nelly De Vuyst line and use it extensively in our Facial Menu.

Facials 98

Facials Injections Esthetician Collagen 98

Lipgloss and Aftershave

OCTOBER 3, 2023

DermaJEM Founder and CEO Elizabeth Camacho spoke to us about her company’s expansion in the Middle East and shared the story of how she trained physicians on the Miami Platinum Facial. Skincare Received Rave Reviews in Dubai We asked Elizabeth to tell us what the Middle East market has to say about the DermaJEM devices.

Facials 52

Facials Microneedling Wrinkles Scarring 52

Starpil Wax

JANUARY 12, 2024

At its core, an esthetician works with clients to provide skin and body services that include, but aren’t limited to, facials, acne, and anti-aging treatments, body wraps, hair removal, and more. This speciality goes beyond just facial treatments to also focus on skin conditions involving the full body. What is an Esthetician?

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Spa Executive

OCTOBER 22, 2024

We spoke with Lisa Michaelis about Live Love Spa, the value of community, and what works in wellness marketing. What marketing strategies have been most effective for Live Love Spa? What marketing strategies have been most effective for Live Love Spa? One of our most effective marketing strategies is experiential marketing.

Marketing 52

Marketing Networking Innovations Branding 52

Style Seat - Marketing Tips

OCTOBER 16, 2023

If your marketing plan to earn more revenue isnt ready, youre going to miss out on those money-maker months. Use Social Media and Email Promotion Promote your Halloween services on social media and in an email marketing campaign. The post 4 Halloween Marketing Ideas to Boost Bookings appeared first on StyleSeat Pro Beauty Blog.

Marketing 40

Marketing Social Media Salon Branding 40

Style Seat - Marketing Tips

OCTOBER 16, 2023

If your marketing plan to earn more revenue isn’t ready, you’re going to miss out on those “money-maker” months. Use Social Media and Email Promotion Promote your Halloween services on social media and in an email marketing campaign. The post 4 Halloween Marketing Ideas to Boost Bookings appeared first on StyleSeat Pro Beauty Blog.

Marketing 40

Marketing Social Media Salon Branding 40

California Skincare Supply

MAY 9, 2023

In recent years, facial massage has seen a surge in popularity, with an increasing number of celebrities citing it as their go-to skincare treatment. With this in mind, now is the perfect time for beauty pros to brush up on their best moves and start introducing clients to the magic of facial massage.

Facial Massage 52

Facial Massage Facials Skincare Treatments 52

California Skincare Supply

MAY 29, 2022

This post on microcurrent facials is part of our 4 part series on “micro” facial treatments. See the other 3 blogs in this series on microneedling , microchanneling and microdermabrasion facial treatments. Julie: Microcurrent facials have become one the biggest trends in the beauty industry.

Facials 52

Facials Skincare Facial Treatments Skincare Routine 52

Skin Deep Beauty

MARCH 1, 2024

My favourite of the Ultraviolette products I've tried is Supreme Screen Hydrating Facial Skinscreen SPF50+ and it seems I'm not alone, with this regularly topping the bestselling lists at the likes of Space NK. Yes, there are cheaper SPFs on the market but I'm very happy to pay £34 for this and have already repurchased countless times.

Hydration 52

Hydration Facials Makeup Social Media 52

Lipgloss and Aftershave

AUGUST 17, 2023

Bella Luna is an advanced clinical day spa that has manicure and pedicure stations, as well as two dedicated rooms to facilitate facials, laser hair removal, massages, body scrubs, and waxing. She told us, “Geneo 3-in-1 Oxygen Facials which is one of our newest additions that has quickly become one of our most popular. Nathalie Singh.

Skincare 98

Skincare Clinic Retail Products Spa Therapist 98

The Organic Esthetician

NOVEMBER 14, 2021

Pangaia - This sustainable company is using some of the most innovative materials on the market from bio-based and plant fibers, like seaweed and eucalyptus to wild Himalayan nettle (PANettle™) or rain-fed hemp (PANhemp™).

Sales 195

Sales Sustainability Ethics Branding 195

Skin Tour

DECEMBER 29, 2023

If you haven’t seen or paid attention to the marketing hype (Allergan) on this product, you’re probably wondering what this is. Because the hyaluronic acid attracts water, its claim is it provides a dewy, youthful glow to skin that’s more lasting than a facial or a cream moisturizer — it doesn’t lift or fill anything.

Moisturization 98

Moisturization Facials Skin Types Injections 98

The Dermatology Digest

NOVEMBER 27, 2024

There are different types of specialties now doing treatments, whether it be nurse practitioners or general practitioners in certain markets. You’ve also got increasing accessibility. It’s not just dermatologists and plastic surgeons anymore. They might be offering treatments where shops are vs. in doctor’s offices.

Injections 74

Injections Social Media Networking Ethics 74

Lipgloss and Aftershave

MARCH 29, 2025

However, the competition is fierce and will continue to expand as more professionals enter the market. Furthermore, the overall balance of fat changes within the body in older ages with noticeable reductions in facial fat. Microcurrent is a cumulative option that fuels skin cells as well as firms and tones facial muscles.

Medical 52

Medical Treatments Microneedling Chemical Peels 52

Lipgloss and Aftershave

APRIL 4, 2024

Jenni will also be looking into the show’s education and meeting with brand representatives and estheticians looking for new and emerging trends in the medical and spa skin care market in Canada. Brands We Love at ESI Canada Celluma DermaJEM DMK International M.A.D

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Med Spa Medical Branding Education 98