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How to Use Google Business Profile to Grow Your Spa Business

Maxine Drake

Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post? Google allows you to save time on marketing while bringing in consistent bookings without the constant effort required by social media.

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From Student to New Spa Owner: Our Top 6 Tips

Atelier Esthetique Institute of Esthetics

Are you using social media or other forms of advertising? Are you a master at facial treatments? You have to ask yourself some questions: Who is your target client? Why should they go to you? Where will they find you? Things like these will help develop your marketing plan. Do you think you’re the best at dermaplaning?

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Effective Marketing Ideas For Estheticians To Attract New Clients

American Esthetician Organization

Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry.

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How To Extend Results From A Spa Treatment

Eminence Organics

Read on for our suggestions of the best products to combine with professional treatments for a facial or body treatment that lasts longer. Long-Lasting Facials Professional facial treatments are a must-have to supercharge progress and reach skin care goals. We would love to hear all about it!

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Bioelements Celebrates Esthetics Entrepreneur Award Winner

Associated Skin Care Professionals

2022 Winners: Unique Lewis of Prolific Beauty in Slickerville, NJ, who aims to help clients achieve healthy, balanced skin through targeted products, custom facial treatments, and assisting with creating balanced lifestyles.

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How to Create A Winning Holiday Promotion Strategy

Lydia Sarfati

Update Your Menu Be sure to create a holiday menu with express treatments and masks that clients can enjoy without a big time commitment. Promote Create a promotional program that you fully publicize on your website on across all your social media platforms. It will help you to modify and update future programs.

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That Chemical Peel Didn’t Work

Lipgloss and Aftershave

It’s the question I come across all too often in the local and wider-sphere chat groups and communities in the “wild wild west” world of social media. Clients today are heavily influenced by what they hear and see in their social media feeds. “What is the holy grail that will make you look younger overnight?”