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How to Use Google Business Profile to Grow Your Spa Business

Maxine Drake

Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post? Google allows you to save time on marketing while bringing in consistent bookings without the constant effort required by social media.

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From Student to New Spa Owner: Our Top 6 Tips

Atelier Esthetique Institute of Esthetics

Are you using social media or other forms of advertising? Are you a master at facial treatments? You have to ask yourself some questions: Who is your target client? Why should they go to you? Where will they find you? Things like these will help develop your marketing plan. Do you think you’re the best at dermaplaning?

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Effective Marketing Ideas For Estheticians To Attract New Clients

American Esthetician Organization

Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns. Social Media Social media is an essential tool for estheticians to connect with potential clients and stay up-to-date on trends and techniques in the industry.

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The Power of Touch: Dos and Don’ts For Adding Facial Massage To Your Professional Skincare Treatments

California Skincare Supply

In recent years, facial massage has seen a surge in popularity, with an increasing number of celebrities citing it as their go-to skincare treatment. With this in mind, now is the perfect time for beauty pros to brush up on their best moves and start introducing clients to the magic of facial massage.

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That Chemical Peel Didn’t Work

Lipgloss and Aftershave

It’s the question I come across all too often in the local and wider-sphere chat groups and communities in the “wild wild west” world of social media. Clients today are heavily influenced by what they hear and see in their social media feeds. How often are you willing and able to come in for a professional treatment?

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Bioelements Celebrates Esthetics Entrepreneur Award Winner

Associated Skin Care Professionals

2022 Winners: Unique Lewis of Prolific Beauty in Slickerville, NJ, who aims to help clients achieve healthy, balanced skin through targeted products, custom facial treatments, and assisting with creating balanced lifestyles.

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How to Create A Winning Holiday Promotion Strategy

Lydia Sarfati

All skin types can benefit from hydrating and restoring Seaweed facials with massage, while seasonal dryness can be addressed with a more intensive facial treatment for dry, environmentally compromised skin. Promote Create a promotional program that you fully publicize on your website on across all your social media platforms.