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20+ Years in the Skincare Industry: Advice From an Esthetician

Kim Gallo Esthetics

Many skincare brands use terms like "organic" or "natural" as marketing tactics, without any scientific evidence to support their claims. While some high-end products may have luxurious packaging and fancy marketing, it's essential to look at the ingredients and efficacy of a product before assuming its superiority. Shop Now

Skincare 294
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Multi-Action Exfoliant Anna Lotan PRO Penta Peel

Lipgloss and Aftershave

The Penta Peel from Anna Lotan PRO USA proudly announces the launch of the “Penta Peel – Exfoliating Fluid”, a cutting-edge self-neutralizing peel exclusively designed for the U.S. Phytic Acid An exfoliant and antioxidant that brightens the skin while shielding it from oxidative stress, enhancing clarity and overall skin health.

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Tried and True: 5 Ways to Modify a Peel

Aesthetics Exposed

The Type of Acid Used When treating clients using chemical exfoliation, it is important to understand the properties, uses, and contrain­dications of the acids being applied to the skin. or less are ideal for exfoliating treatments and peels, while products with a very low pH (under 2.0) The skin has a pH of approximately 4.5-5,

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5 Ways to Boost Retail

Aesthetics Exposed

Instead of saving all the best deals for the end of the year, grab a calendar and see what other important holidays or events that you can incorporate into your marketing agenda. Retail recommen­dations include treatment masks, exfoliators and home devices such as LED so the client can treat themselves at home.

Sales 195
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You DON’T Need Bathroom Sink Filters, Just Use This!

Renee Rouleau

Attributing premature aging to tap water seems far-fetched and this fear-inducing claim may be more rooted in marketing strategies than scientific evidence. This is just another marketing tactic to cause panic and grab your attention, but ultimately nothing you need to worry about. That’s not putting any wear and tear on your skin.

Eczema 195
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The 30% Margin Rule on ROI

Southeastern Esthetics Institute

The business has overhead to pay - specifically, equipment loans, lease payments, internet bills, marketing costs, and much more. Sample Equation for Spa Owners: Double Exfoliation Facial | Menu Pricing $95.00 Esthetics practitioners in today’s market do not have time or dollars to waste.

Esthetics 195
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There Are So Many Skincare Lines– Is One Better Than Another?

Renee Rouleau

In today’s saturated skincare market, it can be overwhelming to navigate through the countless options available. Some are smooth for everyday use, while others use gentle exfoliating beads to provide exfoliation on days your skin needs a boost. If they all have access to the same ingredients, then what’s the difference?

Skincare 195