Esthetician Edit

AUGUST 30, 2021

The skincare industry is always a booming business, but with that being said, there’s always some friendly competition with other estheticians also looking for clients. So what should you know about being an esthetician and marketing on Tik Tok? Look to other spas, estheticians, cosmetic surgeons, etc.

Esthetician 78

Esthetician Marketing Social Media Esthetics 78

Atelier Esthetique Institute of Esthetics

MAY 1, 2024

One of the greatest aspects of working as an esthetician is the ability to build your own client base and create your own treatment plans, and many estheticians often make their own independent companies after some time. Are you using social media or other forms of advertising? Why should they go to you?

Client Retention 139

Client Retention Esthetics Esthetician Social Media 139

Starpil Wax

JANUARY 12, 2024

If you’ve got the itch to start switching things up a bit and pursue your passions, you might be intrigued by the prospect of becoming an esthetician and being a part of people’s self-care processes. Table of Contents What is an Esthetician? Types of Estheticians What’s the Difference Between an Aesthetician and an Esthetician?

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Renee Rouleau

JANUARY 21, 2025

As both a 35 year esthetician and a skincare product formulator trained in cosmetic chemistry, what I know for sure is there are a lot of false hopes being sold about the latest and greatest miracle ingredients and its so easy to fall into the marketing hype. Much to what social media tries to tell you!) Always in the morning.

Vitamin C 195

Vitamin C Ingredients Collagen Hyperpigmentation 195

Skin Inc

SEPTEMBER 12, 2024

As an esthetician, have you found yourself scrolling through social media and feeling frustrated by the often-misleading information on skin care treatments and products recommended by influencers without an esthetic license

Social Media 83

Social Media Ingredients Esthetics Esthetician 83

Maxine Drake

APRIL 10, 2025

When I talk to estheticians thinking about opening a medical spa, I always start with this question: Do you actually know what a med spa is and what it isnt? A true medical spa, also called a med spa, is a clinical environment that delivers results-driven aesthetic treatments. Want to open a medical spa that actually makes money?

Medical 52

Medical Med Spa Chemical Peels Social Media 52

Maxine Drake

FEBRUARY 21, 2025

When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post?

Social Media 52

Social Media Lash Extensions Waxing Facials 52

Aesthetics Exposed

MARCH 13, 2018

Estheticians commonly make 5–15% on retail sales, which doesn’t seem significant. Retail recommen­dations include treatment masks, exfoliators and home devices such as LED so the client can treat themselves at home. Treatment and Product Pairings Pairing products with services is a great way to get clients introduced to home care.

Sales 195

Sales Social Media Makeup Marketing 195

American Esthetician Organization

OCTOBER 20, 2023

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

Tools 88

Tools Marketing Social Media Salon 88

Lydia Sarfati

FEBRUARY 12, 2024

While this age group has been characterized as having little brand loyalty and trust, I believe that as estheticians, it is important to address the needs of this client, to say that we hear you, we listen to you and to ask what we can do for you. Customizing mask treatments is especially important for combination skin.

Treatments 105

Treatments Combination Skin Vitamin C Skin Types 105

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

Maxine Drake

OCTOBER 5, 2021

If you enjoy making others feel beautiful and confident in their own skin, a career in the esthetician business may be right for you. As an esthetician, you’ll practice the art of skincare and help others achieve a healthy, radiant complexion. As long as there is a desire to look and feel great, estheticians will be needed.

Esthetician 52

Esthetician Hair Removal Social Media Skincare 52

Lipgloss and Aftershave

JANUARY 19, 2024

Jessline Fermin gave Lipgloss + Aftershave Co-Founder, Jenni Nagle, one of the most impressive skincare treatments! Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! Jenni visited Jessline Fermin at her solo-esty practice, called Jessline’s.

Lash Extensions 98

Lash Extensions Skincare Brands Esthetician Facials 98

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. From traditional advertising methods to digital platform techniques, there are several ways in which a medspa can promote its services.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 18, 2023

We’ll explore digital channels, community engagement strategies, purposeful content creation techniques as well as how to get the most out of social media platforms. Health and wellness marketers can use social media to effectively promote awareness and share accurate health messaging. Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sales 88

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

Some of my favorite resources for fresh ideas are social media and workshops. From social media like TikTok, I learn different techniques from estheticians, as well as marketing strategies. Two, to focus more on my research of treatments for acne prone skin types.

Social Media 78

Social Media Lash Extensions Lash Lift Makeup 78

American Esthetician Organization

OCTOBER 4, 2023

What’s more, it’s also key to stay active on digital platforms such as social media channels and directories to gain visibility from potential clients. Utilize this feature of social media carefully as it’s an effective way of connecting with customers which also helps build trust among potential clientele.

Marketing 88

Marketing Social Media Therapy Branding 88

Esthetician Edit

JANUARY 20, 2022

So you’re a licensed esthetician now. Whether you are a seasoned esthetician or a newly licensed beginner, there will always be new trends that evolve in the beauty industry. Here’s why CE courses are so important as an esthetician. This requires hands-on training and learning from other successful estheticians.

Education 78

Education Esthetics Esthetician Continuous Education 78

American Esthetician Organization

OCTOBER 16, 2023

Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales. The popularity of social media has made it easier than ever before for brands to make an impression on customers, encouraging them to purchase products from skincare companies.

Sales 88

Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.

Marketing 88

Marketing Therapy Med Spa Social Media 88

NIMA Institute

SEPTEMBER 1, 2023

Aspiring estheticians have the opportunity to make a positive impact on people’s lives by enhancing their natural beauty and well-being. Obtain a License: After passing the exam, apply for your esthetician license from your state’s regulatory agency. Why Choose a Career as a Licensed Esthetician?

Esthetician 52

Esthetician Esthetics Ethics Social Media 52

American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Embed social media widgets on all pages of the site so users can easily connect with your business on their preferred platforms without leaving your website or blog posts.

Marketing 88

Marketing Social Media Therapy Networking 88

Maxine Drake

OCTOBER 2, 2023

They have a trick up their sleeve – an esthetician coach. And why is it the game-changer for so many successful estheticians? The Solo Esthetician’s Journey Stepping into the world of esthetics as a solo entrepreneur is no small feat. In the beauty industry, navigating business challenges is all in a day’s work.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Barry Eichner The Skin Games Elevates Professionals “One of the main reasons that I love working with The Skin Games is watching how it elevates estheticians. Lipgloss + Aftershave worked closely with The Skin Games in 2018 and 2019. “I

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

Eminence Organics

JUNE 20, 2024

If medical conditions are excluded, book a consultation with an esthetician to develop the best treatment plan. Having a licensed esthetician diagnose your needs and sensitivities will ensure you do not aggravate your symptoms further, worsening your flare-ups. Use once or twice a week or as directed by your esthetician.

Rosacea 98

Rosacea Sensitive Skin Dry Skin Skin Types 98

Lipgloss and Aftershave

AUGUST 17, 2023

Nathalie Singh has been an esthetician for 16 years and has owned Bella Luna Day Spa since 2011. Bella Luna has several spa therapists and a social media manager. We asked Nathalie Singh what treatments she offers at Bella Luna. Nathalie Singh. Skincare Fits Into Bella Luna Spa Nathalie began carrying M.A.D

Skincare 98

Skincare Clinic Retail Products Spa Therapist 98

Lipgloss and Aftershave

SEPTEMBER 25, 2023

Whether it be a chemical peel, a high permeability advanced skincare formulation, micro-current, micro-needling, light therapy, or the many other fantastic age-management treatment options, including traditional ones like massage, cupping or Gua sha, though all highly beneficial, none of them will deliver optimal compounded results singularly.

Chemical Peels 98

Chemical Peels Skincare Routine Social Media Skincare 98

Lipgloss and Aftershave

FEBRUARY 8, 2024

The overwhelming theme is that brands are encouraging estheticians to focus on a macro approach to the client’s skin health. We also saw that in this overall macro approach to skin health that there was a strong focus on the marriage of products and devices in treatments! We were also invited to attend a class by M.A.D

Skincare 52

Skincare Social Media Ethics Branding 52

New Age Spa Institute

JULY 20, 2023

If you’re a professional esthetician, makeup artist, cosmetologist, or some other form of licensed beauty professional, you know these summer months have unlimited potential for repeat bookings. While weight loss and improving skin tone have long been popular, we are witnessing a surge in specific pre-nuptial cosmetic treatment trends.

Esthetics 52

Esthetics Treatments Esthetician Master Esthetician 52

Lydia Sarfati

AUGUST 16, 2023

When it comes to spa services, the service is the product as well as the actual treatments used, and this must be executed perfectly with the highest attention to detail. We’ll also look beyond the marketing into how you holistically visually brand your services in the spa and treatment room. You may be surprised! Image Is Everything!

Branding 98

Branding Social Media Salon Facials 98

Aesthetic Back Bar

MARCH 18, 2024

As an esthetician, we know charting is an important part of the job to keep track of client’s history and details. Charting allows us to form a treatment plan based on past treatments and product use. Here are the best tips when it comes to charting as an esthetician. As an esthetician, you see multiple clients a day.

Esthetician 36

Esthetician Social Media Skincare Facial Treatments 36

Associated Skin Care Professionals

AUGUST 25, 2023

Blog Posts Bioelements is elated to announce the winners of its 2022 Esthetics Entrepreneur Award, which was created to support up-and-coming estheticians pursuing a path to professional skin care entrepreneurship. 

Esthetics 52

Esthetics Entrepreneurship Social Media Esthetician 52

Eminence Organics

SEPTEMBER 19, 2023

Best Facial Oils For Gua Sha Massage Written By: Clara Young Gua sha facials have become the latest viral at-home beauty treatment. And while it’s been around for centuries, the ancient, low-tech practice has never been more popular than it is today thanks to social media. This is the secret behind the gua sha glow!

Facials 94

Facials Hydration Sebum Waxing 94

Lipgloss and Aftershave

JANUARY 14, 2024

Laura Mayhew is the January Feature Esthetician for Roccoco Botanicals. We learned all about her #1, most-booked treatment ; we found out about her obsession with the Roccoco Botanicals founder ; and we totally agree with her favorite Roccoco Botanicals retail product. Jacine has come to visit our spa 3 times over the years.

Branding 52

Branding Treatments Social Media Skincare 52

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

An interview with Joshua Maniscalco This month, we sat down with an esthetician of over 18 years and skin care formulator Joshua Maniscalco. I was her first esthetician. I really wanted to learn more about the science of skincare, and after that job, I went to an actual MedSpa that had lasers and needed an esthetician.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

California Skincare Supply

MAY 9, 2023

In recent years, facial massage has seen a surge in popularity, with an increasing number of celebrities citing it as their go-to skincare treatment. When added to professional protocols, facial massage can enhance just about any treatment and, quite frankly, boasts enough benefits to qualify as a skincare modality all on its own.

Facial Massage 52

Facial Massage Facials Skincare Treatments 52