American Esthetician Organization

OCTOBER 13, 2023

Introducing the must-know approaches to increase success as an esthetician! Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. If you’re ready to take your earnings as an esthetician to the next level, let’s get started now!

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

SEPTEMBER 25, 2023

Are you an esthetician looking for creative ways to attract new clients? In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business. The US alone has over 200,000 licensed skin care professionals!

Marketing 88

Marketing Esthetician Social Media Branding 88

Renee Rouleau

DECEMBER 31, 2022

While the social media landscape can’t be discounted when it comes to trend prediction, I like to turn to my other sources as well. Skin Cycling Skin cycling has been all over social media for a few months now, and it seems to be resonating with audiences far and wide.

Skincare 195

Skincare Social Media Exfoliation Retinol 195

Esthetician Edit

AUGUST 30, 2021

The skincare industry is always a booming business, but with that being said, there’s always some friendly competition with other estheticians also looking for clients. So what should you know about being an esthetician and marketing on Tik Tok? Look to other spas, estheticians, cosmetic surgeons, etc.

Esthetician 78

Esthetician Marketing Social Media Esthetics 78

Lori Crete

MARCH 10, 2025

Steven Hacker joins Lori to discuss his entrepreneurial journey, the role of estheticians in dermatology, and all things dermaplaning. Subscribe to the Podcast on Apple Podcasts , Spotify , Amazon Music or Tune In I would say every single esthetician client should have a dermaplaning procedure. It’s hard to be an inventor.

Dermaplaning 60

Dermaplaning Entrepreneurship Social Media Esthetician 60

Starpil Wax

JANUARY 12, 2024

If you’ve got the itch to start switching things up a bit and pursue your passions, you might be intrigued by the prospect of becoming an esthetician and being a part of people’s self-care processes. Table of Contents What is an Esthetician? Types of Estheticians What’s the Difference Between an Aesthetician and an Esthetician?

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Atelier Esthetique Institute of Esthetics

MAY 1, 2024

One of the greatest aspects of working as an esthetician is the ability to build your own client base and create your own treatment plans, and many estheticians often make their own independent companies after some time. Get Advanced Training Regardless of how long you’ve been working as an esthetician, there is always more to learn.

Client Retention 139

Client Retention Esthetics Esthetician Social Media 139

Skin Inc

SEPTEMBER 12, 2024

As an esthetician, have you found yourself scrolling through social media and feeling frustrated by the often-misleading information on skin care treatments and products recommended by influencers without an esthetic license

Social Media 83

Social Media Ingredients Esthetics Esthetician 83

Lori Crete

JULY 15, 2024

How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us? In this episode, I share tips for using social media to grow your business and ways to reduce overwhelm in your personal and professional life.

Social Media 76

Social Media Esthetician Management 76

National Aesthetic Spa Network

JUNE 29, 2022

Every couple years I stumble down a rabbit hole of an obscure social media trend or an article. In 2009, I asked NASNPRO Members and incredible Estheticians, Linda Rae and Sherry Taylor to write an … Continue reading Menstrual Mask by Denise R. Fuller The post Menstrual Mask by Denise R.

Social Media 91

Social Media Networking Esthetician 91

Maxine Drake

FEBRUARY 21, 2025

Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post? Google allows you to save time on marketing while bringing in consistent bookings without the constant effort required by social media.

Social Media 52

Social Media Lash Extensions Waxing Facials 52

My Salon Suite

JUNE 1, 2024

Whether you’re a stylist, esthetician, or nail technician, here are some inspiring ideas to help you achieve your summer goals and keep your chair busy all season long. Embrace Social Media Marketing Harness the power of social media to showcase your summer transformations.

Social Media 98

Social Media Retail Products Customer Service Webinar 98

Lipgloss and Aftershave

MARCH 29, 2025

Standing out is and will remain essential for estheticians, practitioners, and spa owners to build a loyal client base and solidify their reputation as trusted experts. Read the March L+A Report Clients connect with estheticians at various points in their self-care journey, often having limited information learned from social media sites.

Medical 52

Medical Treatments Microneedling Chemical Peels 52

Atelier Esthetique Institute of Esthetics

MARCH 11, 2024

We recently had a photo shoot to showcase what it’s like to be an esthetician student at Atelier Esthetique Institute. Grace Miou, Class of Dec 23 : “I started working for a pro skincare brand as a professional social media marketing manager. I learned so much by watching and I knew I could learn so much by doing.

Esthetician 78

Esthetician Waxing Social Media Skincare Brands 78

Renee Rouleau

JANUARY 21, 2025

As both a 35 year esthetician and a skincare product formulator trained in cosmetic chemistry, what I know for sure is there are a lot of false hopes being sold about the latest and greatest miracle ingredients and its so easy to fall into the marketing hype. Much to what social media tries to tell you!)

Vitamin C 195

Vitamin C Ingredients Collagen Hyperpigmentation 195

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

Marketing 88

Marketing Social Media Tools Branding 88

Diane's Blog

AUGUST 1, 2023

It may appear to be the obvious question for Estheticians trying to build their esthetics business, but it is not the question that will lead an Esthetician to financial success. It is not the school's responsibility to teach you how to be a self-employed Esthetician. To answer the "How do I acquire new clients?"

Esthetician 52

Esthetician Social Media Esthetics Customer Service 52

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

Eminence Organics

OCTOBER 29, 2024

5 Benefits Of Pumpkin Face Masks According To An Expert You’re probably wondering why pumpkin is a sought-after ingredient and how estheticians use pumpkin in the treatment room. Let us know in the comments below or on social media! Vitamin C is especially fabulous for treating and reducing the look of dark spots.”

Skin Types 98

Skin Types Exfoliation Moisturization Hydration 98

American Esthetician Organization

OCTOBER 20, 2023

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

Tools 88

Tools Marketing Social Media Salon 88

American Esthetician Organization

OCTOBER 9, 2023

Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. Run targeted social media ads is a simple yet powerful marketing strategy for salons to get more customers.

Marketing 88

Marketing Social Media Salon Sales 88

Aesthetics Exposed

MARCH 13, 2018

Estheticians commonly make 5–15% on retail sales, which doesn’t seem significant. Online Engagement Social media is a great way to advertise your specials and to promote products as it allows you the ability to reach a large number of people while keeping your marketing budget in check.

Sales 195

Sales Social Media Makeup Marketing 195

Maxine Drake

OCTOBER 5, 2021

If you enjoy making others feel beautiful and confident in their own skin, a career in the esthetician business may be right for you. As an esthetician, you’ll practice the art of skincare and help others achieve a healthy, radiant complexion. As long as there is a desire to look and feel great, estheticians will be needed.

Esthetician 52

Esthetician Hair Removal Social Media Skincare 52

American Esthetician Organization

SEPTEMBER 27, 2023

Utilize Digital Marketing Strategies Leverage social media marketing, influencer collaborations and content marketing to reach target customers and build brand awareness. Social media marketing Building a strong social media presence on platforms like Facebook and Instagram is key for successful skincare marketing.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 18, 2023

We’ll explore digital channels, community engagement strategies, purposeful content creation techniques as well as how to get the most out of social media platforms. Health and wellness marketers can use social media to effectively promote awareness and share accurate health messaging. Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 16, 2023

Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales. The popularity of social media has made it easier than ever before for brands to make an impression on customers, encouraging them to purchase products from skincare companies.

Sales 88

Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 4, 2023

What’s more, it’s also key to stay active on digital platforms such as social media channels and directories to gain visibility from potential clients. Utilize this feature of social media carefully as it’s an effective way of connecting with customers which also helps build trust among potential clientele.

Marketing 88

Marketing Social Media Branding Therapy 88

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

Some of my favorite resources for fresh ideas are social media and workshops. From social media like TikTok, I learn different techniques from estheticians, as well as marketing strategies. I also bought different textbooks online for more specific areas of skincare, such as acne, ingredients, and more.

Social Media 78

Social Media Lash Extensions Lash Lift Makeup 78

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

Marketing 88

Marketing Social Media Branding Sales 88

Eminence Organics

JULY 5, 2024

From Hungary With Love Eminence Organic Skin Care began years ago with the organic ingredients and natural skin care techniques used for generations by Koronczay family estheticians. Share your story with us in the comments below or join the conversation on social media. Here is a brief look at our incredible journey.

Master Esthetician 98

Master Esthetician Social Media Branding Esthetician 98

NIMA Institute

SEPTEMBER 1, 2023

Aspiring estheticians have the opportunity to make a positive impact on people’s lives by enhancing their natural beauty and well-being. Obtain a License: After passing the exam, apply for your esthetician license from your state’s regulatory agency. Why Choose a Career as a Licensed Esthetician?

Esthetician 52

Esthetician Esthetics Ethics Social Media 52

Renee Rouleau

MARCH 10, 2023

It doesn’t help that the wealth of information found on social media can often leave us feeling more confused than educated. As we’ve collectively embraced the concept of strengthening our moisture barriers, we’ve also eschewed irritating ingredients that can weaken or disrupt those barriers.

Skincare 195

Skincare Irritation Ingredients Sensitive Skin 195

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.

Marketing 88

Marketing Therapy Med Spa Social Media 88

Lori Crete

MARCH 25, 2024

It was fantastic to have Renée back on the show to talk about how her new business model was informed by her early experience as one of the first estheticians to have their own skincare line. In this episode, we talk about everything she has learned along the way and why she is over social media this year.

Social Media 83

Social Media Branding Esthetician Skincare 83

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Barry Eichner The Skin Games Elevates Professionals “One of the main reasons that I love working with The Skin Games is watching how it elevates estheticians. Lipgloss + Aftershave worked closely with The Skin Games in 2018 and 2019. “I

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

Esthetician Edit

JANUARY 20, 2022

So you’re a licensed esthetician now. Whether you are a seasoned esthetician or a newly licensed beginner, there will always be new trends that evolve in the beauty industry. Here’s why CE courses are so important as an esthetician. This requires hands-on training and learning from other successful estheticians.

Education 78

Education Esthetics Esthetician Continuing Education 78