American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? In this blog post, we’ll be exploring top marketing tips that will help boost your skincare business! In this blog post, we’ll be exploring top marketing tips that will help boost your skincare business! Let’s get started!

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Marketing Skincare Social Media Branding 88

Esthetician Edit

AUGUST 30, 2021

The skincare industry is always a booming business, but with that being said, there’s always some friendly competition with other estheticians also looking for clients. So what should you know about being an esthetician and marketing on Tik Tok? Look to other spas, estheticians, cosmetic surgeons, etc.

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Esthetician Marketing Social Media Esthetics 78

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.

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Sales Marketing Skincare Social Media 88

Lipgloss and Aftershave

AUGUST 17, 2023

Nathalie Singh has been an esthetician for 16 years and has owned Bella Luna Day Spa since 2011. Bella Luna has several spa therapists and a social media manager. Skincare Fits Into Bella Luna Spa Nathalie began carrying M.A.D Skincare in 2017 along with Farmhouse Fresh and Dermastart’s ClearChoice.

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Skincare Clinic Retail Products Spa Therapist 98

Starpil Wax

JANUARY 12, 2024

If you’ve got the itch to start switching things up a bit and pursue your passions, you might be intrigued by the prospect of becoming an esthetician and being a part of people’s self-care processes. Table of Contents What is an Esthetician? Types of Estheticians What’s the Difference Between an Aesthetician and an Esthetician?

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Esthetician Waxing Esthetics Waxing Specialist 98

Renee Rouleau

JANUARY 21, 2025

As both a 35 year esthetician and a skincare product formulator trained in cosmetic chemistry, what I know for sure is there are a lot of false hopes being sold about the latest and greatest miracle ingredients and its so easy to fall into the marketing hype. Much to what social media tries to tell you!)

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Vitamin C Ingredients Collagen Hyperpigmentation 195

Maxine Drake

APRIL 10, 2025

When I talk to estheticians thinking about opening a medical spa, I always start with this question: Do you actually know what a med spa is and what it isnt? Clients are done with social media gimmicks and overhyped skincare. Want to open a medical spa that actually makes money? And that confusion? They want real results.

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Medical Med Spa Chemical Peels Social Media 52

Maxine Drake

FEBRUARY 21, 2025

When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post?

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Social Media Lash Extensions Waxing Facials 52

Lipgloss and Aftershave

MARCH 29, 2025

Standing out is and will remain essential for estheticians, practitioners, and spa owners to build a loyal client base and solidify their reputation as trusted experts. Read the March L+A Report Clients connect with estheticians at various points in their self-care journey, often having limited information learned from social media sites.

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Medical Treatments Microneedling Chemical Peels 52

Atelier Esthetique Institute of Esthetics

MARCH 11, 2024

We recently had a photo shoot to showcase what it’s like to be an esthetician student at Atelier Esthetique Institute. Grace Miou, Class of Dec 23 : “I started working for a pro skincare brand as a professional social media marketing manager. I learned so much by watching and I knew I could learn so much by doing.

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Esthetician Waxing Social Media Skincare Brands 78

American Esthetician Organization

AUGUST 16, 2023

The beauty and skincare industry is constantly evolving, and the latest trend to make its mark is cryptocurrency. In this article, we will explore the impact of cryptocurrency on the beauty and skincare industry, from its basics to the challenges and benefits it brings.

Skincare 88

Skincare Ethics Branding Technology 88

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

Marketing 88

Marketing Social Media Tools Branding 88

Lipgloss and Aftershave

FEBRUARY 8, 2024

The Skincare Trends Report by L+A for 2024 is here! L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! The 2024 L+A Skincare Trends Report Macro Approach To Client Care We spoke with many skincare exhibitors including M.A.D Skincare who launched M.A.D

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Skincare Social Media Ethics Branding 52

American Esthetician Organization

OCTOBER 20, 2023

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

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Tools Marketing Social Media Customer Service 88

Maxine Drake

OCTOBER 5, 2021

If you enjoy making others feel beautiful and confident in their own skin, a career in the esthetician business may be right for you. As an esthetician, you’ll practice the art of skincare and help others achieve a healthy, radiant complexion. Estheticians usually start by performing a skin analysis on their clients.

Esthetician 52

Esthetician Hair Removal Social Media Skincare 52

Lipgloss and Aftershave

JANUARY 19, 2024

Jessline Fermin gave Lipgloss + Aftershave Co-Founder, Jenni Nagle, one of the most impressive skincare treatments! Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! While researching skincare brands to use in her practice she found Pure Pro Aesthetics.

Lash Extensions 98

Lash Extensions Skincare Brands Esthetician Facials 98

American Esthetician Organization

OCTOBER 18, 2023

We’ll explore digital channels, community engagement strategies, purposeful content creation techniques as well as how to get the most out of social media platforms. Health and wellness marketers can use social media to effectively promote awareness and share accurate health messaging. Let’s dive straight in!

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Marketing Social Media Branding Sales 88

Lipgloss and Aftershave

OCTOBER 23, 2023

I attended my first Skin Games in 2016 when I was working with California Skincare Supply. I was on site helping Kelli with social media during the event. Barry Eichner The Skin Games Elevates Professionals “One of the main reasons that I love working with The Skin Games is watching how it elevates estheticians.

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Partnerships Lash Lift Social Media Makeup 98

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

I also bought different textbooks online for more specific areas of skincare, such as acne, ingredients, and more. Some of my favorite resources for fresh ideas are social media and workshops. From social media like TikTok, I learn different techniques from estheticians, as well as marketing strategies.

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Social Media Lash Extensions Lash Lift Makeup 78

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

Marketing skincare to everyone The beauty industry is female dominated and, in all fairness, women may understand consistency and process in a way that men haven’t been forced to. This has been my experience as an esthetician and owner of The Lashelle Effect Atelier in Beverly Hills, California.

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Social Media Skincare Esthetician Marketing 78

American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

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Marketing Social Media Branding Sales 88

NIMA Institute

SEPTEMBER 1, 2023

Aspiring estheticians have the opportunity to make a positive impact on people’s lives by enhancing their natural beauty and well-being. During the program, you will learn about skincare techniques, facials, makeup application, hair removal, and more. Why Choose a Career as a Licensed Esthetician?

Esthetician 52

Esthetician Esthetics Ethics Social Media 52

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 4, 2023

What’s more, it’s also key to stay active on digital platforms such as social media channels and directories to gain visibility from potential clients. Utilize this feature of social media carefully as it’s an effective way of connecting with customers which also helps build trust among potential clientele.

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Marketing Social Media Branding Therapy 88

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.

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Marketing Therapy Med Spa Social Media 88

Associated Skin Care Professionals

AUGUST 30, 2023

Blog Posts by Hailey Kurfess Glow Skincare is now Kasey Boone Skincare. Kasey Boone Skincare is ever changing and evolving and this rebrand is a major contributing factor and catalyst. We are Kasey Boone Skincare—a first of its kind. A skincare tool brand for estheticians. Who guessed it?

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Skincare Social Media Tools Esthetician 40

Enlightened Beauty

NOVEMBER 25, 2023

In the realm of beauty and skincare, a holistic approach is rapidly gaining recognition for its profound impact on not only skin health but overall well-being. At Enlightened Beauty, we've always believed that skincare is more than just surface-level treatments — it's a journey that intertwines with every aspect of wellness.

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Holistic Skincare Skincare Esthetician Skin Health 52

California Skincare Supply

JANUARY 6, 2022

Men's skincare is definitely having a moment and estheticians need to get on board! If you’re a skincare professional and have been considering expanding into this rapidly growing market, you’re right on time. The reports are in. Just how much of a moment? By 2030, research indicates that the market will increase to $276.9

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Skincare Facials Marketing Esthetician 52

Lipgloss and Aftershave

SEPTEMBER 25, 2023

Whether it be a chemical peel, a high permeability advanced skincare formulation, micro-current, micro-needling, light therapy, or the many other fantastic age-management treatment options, including traditional ones like massage, cupping or Gua sha, though all highly beneficial, none of them will deliver optimal compounded results singularly.

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Chemical Peels Skincare Routine Social Media Skincare 98

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

An interview with Joshua Maniscalco This month, we sat down with an esthetician of over 18 years and skin care formulator Joshua Maniscalco. It really was my mom who started it when she gave me a gift box of skincare. I didn’t know skincare could actually give this immediate result. I was her first esthetician.

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Esthetician Esthetics Skincare Branding 78

Maxine Drake

OCTOBER 2, 2023

They have a trick up their sleeve – an esthetician coach. And why is it the game-changer for so many successful estheticians? The Solo Esthetician’s Journey Stepping into the world of esthetics as a solo entrepreneur is no small feat. Mastering the Business Side of Esthetics Being an esthetician is an art and a science.

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Esthetician Social Media Esthetics Marketing 52

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Embed social media widgets on all pages of the site so users can easily connect with your business on their preferred platforms without leaving your website or blog posts. How do I cultivate referral business as a massage therapist?

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Marketing Social Media Therapy Networking 88

New Age Spa Institute

JULY 6, 2023

Las Vegas, known as the entertainment capital of the world, welcomed beauty professionals and skin care enthusiasts from across the globe for the highly anticipated International Esthetics Cosmetics Skincare Conference (IECSC) 2023. Follow hashtag #nasiedu Follow us on social media to keep up to date with the best and latest from NASI!

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Esthetics Skincare Esthetician Medical Esthetics 52

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

From dream to reality Have you ever envisioned launching your own skincare, haircare, or body care line? In the dynamic world of skincare, where innovation meets essential care, the idea of curating your own product line is both exhilarating and, admittedly, a tad overwhelming.

Social Media 78

Social Media Branding Skincare Education 78

Lipgloss and Aftershave

FEBRUARY 6, 2025

Truly a global skincare event. Jenni Nagle, Barry Eichner, and Dr. Chantal Lunderville attended the conference to get a glimpse into the global skincare market to see what we can expect for the next year. Skincare , BioSkin Aesthetic , Dermalogica PRO , and Canfield Scientific. If you recall, L+A has been talking about the U.S.

Medical 52

Medical Skincare Injections Webinar 52

American Esthetician Organization

OCTOBER 30, 2023

Leveraging social media statistics to target the right demographics for your UGC campaigns is an important tool in the marketer’s toolkit. Utilizing visual media such as videos and images Utilizing visual media such as videos and images has emerged as a powerful tool to help beauty brands grow their business.

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Marketing Social Media Sales Branding 88