American Esthetician Organization

SEPTEMBER 27, 2023

With the right strategy, you can generate more sales and expand to new markets. Market research helps in identifying customer needs, determining their buying behavior, analyzing competitive analysis, assessing the potential success of product launches, and increasing sales growth.

Marketing 88

Marketing Skincare Social Media Branding 88

Starpil Wax

JANUARY 12, 2024

If you’ve got the itch to start switching things up a bit and pursue your passions, you might be intrigued by the prospect of becoming an esthetician and being a part of people’s self-care processes. Table of Contents What is an Esthetician? Types of Estheticians What’s the Difference Between an Aesthetician and an Esthetician?

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

American Esthetician Organization

OCTOBER 18, 2023

We’ll explore digital channels, community engagement strategies, purposeful content creation techniques as well as how to get the most out of social media platforms. Health and wellness marketers can use social media to effectively promote awareness and share accurate health messaging. Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sustainability 88

American Esthetician Organization

OCTOBER 20, 2023

Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

Tools 88

Tools Marketing Social Media Salon 88

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 11, 2023

Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Utilize SEO for higher rankings on search engine results, e – commerce marketing with personalized shopping experience and social media advertising to reach out global audience & strengthen product credibility.

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 30, 2023

influencer marketing campaigns lend themselves well towards creating lasting connections between consumers and brands – driving sales along the way! Leveraging social media statistics to target the right demographics for your UGC campaigns is an important tool in the marketer’s toolkit.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Embed social media widgets on all pages of the site so users can easily connect with your business on their preferred platforms without leaving your website or blog posts. making them feel special!

Marketing 88

Marketing Social Media Therapy Networking 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Social Media Marketing Medical spas today rely heavily on social media not just to reach their target audience but broaden it reach as well.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 6, 2023

Key Takeaways Establish an effective Unique Selling Proposition (USP) to differentiate your offerings and make them stand out from competitors’ Make use of digital marketing channels such as Google, social media and email campaigns to increase visibility and reach potential customers.

Marketing 88

Marketing Therapy Med Spa Social Media 88

Aesthetics Exposed

MARCH 13, 2018

Retail sales can be increased significantly when promotions are implemented properly. Estheticians commonly make 5–15% on retail sales, which doesn’t seem significant. However, with some focus, an increase in retail sales can be lucrative. The makeup applications alone can easily result in retail sales.

Sales 195

Sales Social Media Makeup Marketing 195

Beautifully Yours Metro

MAY 25, 2022

This woman gives real advice, and new information for estheticians to put in place for their businesses minus the painful webinar. She agreed, and so here is some of her top advice for estheticians in 500 words or less. She agreed, and so here is some of her top advice for estheticians in 500 words or less.

Esthetician 52

Esthetician Webinar Social Media Marketing 52

Maxine Drake

APRIL 27, 2021

Do you find it hard to focus or complete simple tasks in your esthetician business? As an entrepreneur and esthetician business owner, it’s important to accomplish things on a daily basis that move your company forward. This can include replying to emails or posting on social media.

Esthetician 52

Esthetician Social Media Marketing Sales 52

Les Nouvelles Esthetics & Spa

AUGUST 3, 2023

The gravity of the extractions guides the esthetician’s choice between red light therapy and/or oxygen treatment, both pivotal in catalyzing the skin’s healing journey. Following this, enzymes are applied to dissolve any residual dead skin, facilitating subsequent extractions.

Customer Service 78

Customer Service Social Media Marketing Retail Products 78

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

An interview with Joshua Maniscalco This month, we sat down with an esthetician of over 18 years and skin care formulator Joshua Maniscalco. I was her first esthetician. I really wanted to learn more about the science of skincare, and after that job, I went to an actual MedSpa that had lasers and needed an esthetician.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

Starpil Wax

JANUARY 18, 2023

Even if you don’t provide skin care services, you can also provide these products for sale to clients. Website costs/development Buying a domain and building your website and social presence can cost more than you’d think, especially if you hire an IT developer or social media manager to do so.

Esthetician 52

Esthetician Waxing Salon Marketing 52

New Age Spa Institute

MAY 25, 2023

Trade School for Skin Specialists Des Plaines Illinois esthetician school, New Age Spa Institute provides esthetics programs and certifications to enrich your professional excellence through carefully designed curriculums aimed at providing you with our proven formula of success. Esthetician training programs are unlike cosmetology programs.

Clinic 52

Clinic Entrepreneurship Esthetics Esthetician 52

Starpil Wax

DECEMBER 9, 2022

READ: Best Esthetician Services to Offer Clients Email Marketing for Salons One of the most important things to incorporate into your everyday operations is having a good email marketing strategy for salons. Offer promotions or discounts to your engaged email audiences, or offer discounts to your followers on social media.

Marketing 52

Marketing Salon Social Media Waxing 52

Artistic Nails & Beauty Academy - Beauty Industry

AUGUST 1, 2023

Spa Esthetician As a spa esthetician, your main focus will be providing clients with treatments around their skincare needs. The main concern of a spa esthetician is to identify problem areas and recommend a personalized skincare solution. As a Full Specialist, you’ll know various beauty products as well as their benefits.

Makeup 40

Makeup Sales Work-Life Balance Social Media 40

New Age Spa Institute

AUGUST 1, 2024

Falling under the masstige category, direct-to-consumer (DTC) brands, private labels, and celebrity lines now account for 10% of total beauty sales. What Emerging Trends Should Estheticians, Cosmetologists, Massage Therapists, And Nail Techs Watch Out For? Masstige is a sector of beauty that blurs lines between mass and prestige.

Esthetics 52

Esthetics Education Innovations Marketing 52

Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything! We loved the energy at the event this year!

Medical 52

Medical Branding Education Hair Removal 52

Maxine Drake

SEPTEMBER 8, 2022

These tools can help business owners like yourself manage client appointments, track sales and marketing efforts, and more. It can help you manage your appointments, track sales and marketing efforts, and more with negligible change to your overhead costs. Join the Esthetician Inner Circle.

Social Media 52

Social Media Management Marketing Client Retention 52

Lydia Sarfati

AUGUST 16, 2023

Once the logo is finalized, you can build the rest of your visual branding, from interior design to website design, social media presence and communications. Require each esthetician and massage therapist to remove used towels, wipe trolleys and equipment clean, and close product containers after each use.

Branding 98

Branding Social Media Salon Facials 98

American Esthetician Organization

AUGUST 16, 2023

Each product can be assigned a unique identifier that is recorded on the blockchain, allowing consumers to verify its authenticity and trace its journey from production to sale. For instance, a beauty brand may introduce a token that customers can earn by making purchases or engaging with the brand on social media.

Skincare 88

Skincare Ethics Technology Sustainability 88

New Age Spa Institute

APRIL 18, 2024

In Illinois, the scope of practice for estheticians distinctly differentiates between the use of LASER and IPL (Intense Pulsed Light) technologies. Under (IDFPR) Illinois Department of Financial and Professional Regulation , performing laser treatments is not within the scope of practice for estheticians.

Legal 52

Legal Hair Removal Safety Esthetician 52

California Skincare Supply

JUNE 2, 2022

From offering in-home visits and spa parties, to setting up shop in a luxury RV, more and more estheticians are branching out and finding new ways to practice their craft, without being confined to a treatment room. Visit LondyMac’s website here. Sara Trammell reach new clients and introduce new products and services in Abilene, Texas.

Esthetician 52

Esthetician Esthetics Tools Legal 52

California Skincare Supply

JANUARY 6, 2022

Men's skincare is definitely having a moment and estheticians need to get on board! Facts and Figures – The Bull Market for Professional Men’s Skincare According to Allied Market Research, an independent organization that studies industry trends, skincare products for men saw exponential growth just last year, with a 7% increase in sales.

Skincare 52

Skincare Facials Marketing Esthetician 52

California Skincare Supply

JANUARY 20, 2023

Everything estheticians need to know about microneedling (If you're NOT a skin care professional, keep reading. Its robust features and accessible price point are unmatched, making it the perfect tool for all professional estheticians. Get recurring income from the sale of replacement heads and serum.

Microneedling 52

Microneedling Esthetician Scarring Facials 52

California Skincare Supply

NOVEMBER 11, 2021

For true success with a skincare brand, estheticians should strive to obtain extensive product knowledge and training on every product line carried. Advanced training will help you to get better results and boost your retail sales. This is great for consumer sales because the products sell themselves! Thank you M.A.D.

Branding 52

Branding Skincare Sensitive Skin Ingredients 52

American Esthetician Organization

AUGUST 23, 2023

In today’s digital age, social media has become an integral part of our lives. But did you know that social media has also had a significant impact on skincare trends? We no longer rely solely on traditional media or advertisements to discover new products or trends. Yes, you heard it right!

Social Media 88

Social Media Skincare Skincare Routine Skincare Brands 88